George retweetledi
The people that have a problem with Drake not “maturing” don’t realize that by continuing to connect with younger audiences, he’s extending his relevance in a way that almost no artist in history has done.
That’s not immaturity, that’s longevity. That’s good business.
Most artists age out of cultural relevance because they stop speaking the language of younger consumers.
Drake figured out how to evolve without completely abandoning the audience that keeps music moving in real time. And whether people like it or not, that strategy has kept him at the top for over 15 years.
Also it’s unfair to place this massive cultural responsibility on one artist while giving everybody else a pass.
We don’t demand every rapper become a political leader, social activist, therapist, and moral compass all at once. Somehow Drake is expected to carry standards that nobody else is held to.
At the end of the day, music is still entertainment, and maintaining relevance across generations is one of the hardest things to do in the business.
What Drake has accomplished is unprecedented, whether people personally like the music or not. 🤷🏾♂️😐
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