RohitCMarkets

Search is no longer about rankings. It’s about inclusion. That’s the shift. I’ve broken it down in: Marketing After Search Now live on Amazon → a.co/d/0gAfpGzk

Most teams go to events to find buyers. Wrong. Buyers are already in the market. Events are for confirmation, not discovery. Catch them mid-evaluation. Remove friction. Close momentum.

Events aren’t lead gen channels. They’re trust accelerators. One high-context conversation 100 cold outreaches Right room. Right timing. Right intent. That’s where pipeline actually moves.

B2B buying is compressing. Before: Search → Compare → Decide Now: Search → Read → Shortlist AI is removing steps. If you’re not trusted instantly, you’re not chosen. Visibility isn’t enough anymore. Credibility is.

Most B2B marketing doesn’t fail because it’s bad. It fails because nobody remembers it. AI is compressing decisions. Buyers are scanning, not exploring. If you’re not memorable + credible, you don’t exist in the decision.

AI didn’t kill marketing. It removed the advantage of average marketing.

Most marketers are still optimizing for clicks. The best ones are optimizing for trust. That’s the shift.

@pmddomingos Still thinking what feature in the phone can be enhanced

Where's the Apple of AI?

@eliana_jordan The power of marketing

1 hour a day on marketing It will change everything

@audrlo Agree, if you can’t then nobody will

promote yourself shamelessly. nobody else will do it for you.

The biggest shift in marketing right now: You don’t need more traffic. You need more trust.

Early signal most people are missing.

Domains used to be about SEO. Own the keyword → get traffic. That’s breaking. In an AI world, people don’t browse links. They ask questions. You won’t compete to rank. You’ll compete to be included. That’s why I’m betting on AI + identity + agent-driven names.

@KellyNgee Making it sense

It should be: 20% Building your product. 80% marketing. Don’t do the reverse.

@sickdotdev That’s the real gap. Most founders build products. Very few build demand.

building a startup sounds cool until you realize nobody cares about your product

The biggest shift in marketing right now: You don’t need more traffic. You need more trust.

@thesamparr Might be easier to stop posting… problem solved 😄

The amount of ai replies I get is crazy. Anyone else getting this? The ai replies just on this thread will be huge. Is there some way to block them all?

@cinamarina Love the idea. Quick question, though… did AI help draft this? 😄

Can we have X with no AI replies? Just humans, please.

@Govindtwtt AI doesn’t make people dumb. It exposes those who already avoid thinking. Tools don’t reduce intelligence. Habits do.

Unpopular opinion. Excessive use of AI will make you dumb. Very dumb.

@pmitu AI won’t kill AI. It will consolidate it. The best models won’t disappear. They’ll absorb the rest.

AI will kill AI