Petrcik 0Sheuhgnassy
164 posts


John Kim has raised over $70 billion in his 30-year career. At General Catalyst, he raised several flagship funds and helped build the firm into one of the largest venture investors in the world. Now he leads fundraising at Lila Sciences, a company building scientific superintelligence. His book The Tao of Fundraising is the definitive guide to attracting capital, and this conversation is a masterclass in it. We discuss: - How General Catalyst built consensus - Why money moves at the speed of trust - Persuasion = desire minus fear - The 3 laws of fundraising - The secret of the GP/LP relationship Enjoy! TIMESTAMPS 0:00 Intro 1:00 Starting a Fundraise 10:40 How General Catalyst Built Consensus 16:56 The Three Laws of Fundraising 27:01 The Psychology of Every Sales Meeting 36:49 The Secretary of State Model 46:12 The Inner Game of Fundraising












