Rook ♜
1.6K posts

Rook ♜
@RooktoRep
Documenting the climb in tech sales & sharing lessons along the way | DMs Are Open 📩


I was on a disco call the other day with an AE… Every other line was: “It sounds like…” “So if I’m hearing you correctly…” aka label + mirror on repeat. Here’s my take: Chris Voss made it popular, but now it’s too popular. Even buyers know the playbook. Suggestion: labels & mirrors are great, just reword it and make it your own








A lot of sales reps hesitate to follow up because they think they’re being annoying. I fall into that trap sometimes too, but then I remind myself: 9/10 times when someone responds to me after multiple follow-ups, they usually start with something like “thanks for following up, things have been hectic recently.” or they say “please stop reaching out”? That’s still a win too - you can disqualify and move on / come back later. Following up is a win-win. You either get a reply or a reason to stop.









