Drew Roschli

As I pivot my old Twitter account involvement from #VolTwitter to #ReTwit and the #SMB crew, I figure I should take just a minute to introduce myself. A🧵.....

@bprintco We've talked a lot about Domino's Pizza Tracker. Some way to provide an estimated job time, but then provide updates when the job has been dispatched, tech is on the way, tech has arrived, problem identified, repair completed. Much easier said than done.

One of the issues we run into a lot is people taking off work for the day they were originally scheduled for the job. We're a highly weather and equipment dependent business. Wet ground and equipment repairs cause dates to move often. Sometimes forward, and sometimes back. We alert the customer in every communication with them from the time of quote to the scheduled job that the date is always subject to change and that a date could even change the night before. We have well defined scopes and processes for when a customer is not on-site for the work. They don't need to be there. We will send them before, progress, and after photos all throughout the day. However... even with all that, our number one complaint is they took off work to be there and we had to reschedule the job. Like in the case for this screenshot, we left a voicemail, sent an email, and sent a text alerting him of the date change a couple days before... but they still took off work and still got upset. This is not a one off example, it happens quite a bit. I know many companies will just say "ehh we'll be there sometime next month" but I don't think that's a good solution either. I've considered building a live job queue rather than a schedule, but that seems discouraging to see you're 74 jobs out. Honestly not sure what the solution is here. I think it's unique for a customer to work with a weather and equipment dependent business, and no matter how much we try to set expectations, it's difficult for them to understand.

@bprintco We get that a lot. As long as its spelled right on the check, I don't care how you say it!

@Roschili Oh okay, I always thought it was Pier-Tech

What if I told you, you could completely automate a year of social media content for your business with AI and it doesn’t look like AI slop? What if I told you it could be done for a few cents? Video and photos. 365 unique images and 52 unique videos can be generated simply from a single prompt and automatically scheduled and optimized to every social media platform for an entire year’s worth of content. GPT 5.6 unlocked this problem I’ve been working on for a while. It generates the Hyperframes templates and prompts to train a lesser local model to pump out quality content. The frontier model templates and prompts are passed to a rack of Nvidia DGX Sparks that pump out the content fast and for free with local models and open source software. This is the same thing I’ve been doing with Brushworks for a year that gets 200k views per week. Except I finally was able to package this content marketing and do it for any business. You can provide the raw images and videos you want, or we’ll make them for you. Sign up for the list at heavymetric.com to get updated when we launch. SMB first. Agencies pay double.

@bprintco Purr-tech youtube.com/watch?v=IvkXJD…

@Roschili I still don't know how to pronounce Pirtek 😂

😂😂😂

@StumpGuyTy Wouldn't be any fun if it was easy!

@CostaKapo PepBoys. Fleet program and local guys are great.

If you don't do your own oil changes, what is the name of the shop you get your oil change at?

@BowTiedBroke Best friends

For all the men out there looking for a hobby. You will NEVER get bored with one of these things.

@FreightAlley I regularly ship pallets LTL from Atlanta & Orlando to Knoxville, TN. Last week's shipment from Orlando has been stuck in ATL since Thursday morning. RL claims they're overwhelmed with volume and melting down. Is this happening across the board or do I need a new carrier?

The freight fireworks have started

@bprintco Running into this myself. So tempting to add other services like cylinder rebuilds that customers keep asking for.

You don’t solve a sales problem by adding more services. Painter isn’t booked enough, so now he also does drywall. Lawn care company hits a slow patch, so now they’re selling patios, drainage, mulch, cleanups, and Christmas lights. Tree guy sees the stump grinding guy making money, so he goes and buys a stump grinder. On paper it feels logical. “Customers already ask us for this.” “Competitors offer it.” “We could make more per job.” But most of the time, the service menu wasn’t the problem. The problem was that people didn’t clearly understand what you do, why they should hire you, or why they should pay your price. Adding another service doesn’t fix that. It makes it worse. Now your operations are more complicated. Your marketing is less clear. Your crews need more training. Your equipment costs go up. Your brand gets harder to explain. And the original sales problem is still sitting there, untouched. The guy who only does stump grinding isn’t winning because stump grinding is magic. He’s winning because his offer is obvious. He is easy to refer. Easy to remember. Easy to buy from. You know exactly when to call him. So before you add another service, ask yourself... Have I actually maxed out demand for what we already do? Or am I just bored, impatient, and trying to buy my way out of a marketing problem? Because a $50k machine is a really expensive way to avoid learning how to sell. Pick a lane. Get known for it. Then expand from strength, not panic.

@irentdumpsters Is there a good way to see where people are searching for you so that you can get your location right? Or do you just aim for densely populated areas?

This company has seven hundred Google reviews. And the phone doesn't ring. It's not the website. It's not the SEO. It's not the reviews. It's where they set up the location of their Google business profile This generator company is based out of a warehouse in the middle of farmland. Their profile ranks extremely high, but the problem is nobody is looking for their service in the area they have set up the profile. They're about to close an acquisition and need VOLUME. So our plan is to move their profile to a HIGHER populated area where their actual customers live. Ranking in a RELEVANT LOCATION is first. Reviews come second. Most people have that backwards.

@BurchetteMason Go Vols!

Just because you can do something doesn’t necessarily mean you should 😂

@bprintco @StumpGuyTy This time of year, we're out almost every night of the week that it isn't raining and all day Saturday. We're those guys if you gotta have it.

@Roschili @StumpGuyTy I’ve paid that $250 more than a few times to Pirtek. Having the machine down for a day costs me a lot more than that, so I don’t mind it much

Me and a customer agree on price. Customer: “Can you get this done today? We are trying to lay concrete ASAP.” Me: “Sure, I’m not in your area though so I would need to charge you $150 extra to move my schedule around.” Customer: “Ah no worries, it’s not that rushed, just schedule me when you can.” When you are firm with your own schedule and policies, customers bend to you. NOT THE OTHER WAY AROUND.

@shawngorham Never meet your heroes

I have wanted a Raptor for a long time. Sometimes I would just drive past the dealership to see them. This week I drove one (first time) I didnt feel like me at all and I didnt like how I felt driving it. Unsure how to process this information

Customer on Monday, a federal holiday - "I don't care what it costs, I need it fixed now!" Same customer on Tuesday - "I just got my bill and I think it's too high. Can you help me out?"

@BoredElonMusk This pretty much already exists. The company is QTAC. You can get it all built on a skid that comes in and out of a regular pickup truck so it can live in storage and only come out when needed.

Concept for neighborhood fire suppression. One idea I’ve been thinking about since surviving the 2025 LA fires is how local volunteers can help stop towns from destruction by putting out fires before they spread. Especially before the fire department shows up (or when they can't...) Picture a pickup truck equipped with a high-flow pressure system, flat hoses, and a water tank designed for the first critical minutes of a fire. Instead of relying on city fire hydrants, neighbors temporarily connect ordinary garden hoses from multiple homes into the truck, combining local water supply into one system. A pressure pump then allows trained neighborhood volunteers to stay a safer distance away while projecting meaningful water flow onto ember attacks, roofs, fences, vegetation, or early-stage structure ignitions. This is obviously not a replacement for firefighters, and the brigade could stand down once they arrive. Rather this is a way to stop a small fire from becoming a neighborhood disaster while waiting for them to arrive. Would love feedback. Crazy idea or worth building?

This is a must read.

@StumpGuyTy Have a carpenter coming 2 weeks from now to do a bunch of stuff like this on our builder grade home. Some of it is simple, some more complicated. Easier to have one guy do it all. He stays booked 2-3 months out on only projects he wants for people he likes.

Poke holes in this business idea for me: Friend of mine bought a new build a couple years back. Everything inside was very builder grade. He slowly added wall moldings, beadboard, wallpaper and the house is now completely transformed. Why is there no company that ONLY does this for builder grade homes? I’m talking: - Crown moulding - Box Mouldings - Beadboards/wallpaper If your answer is “just hire a carpenter” that carpenter is doing 6 other types of jobs that probably pay better. Genuinely curious, what am I missing?

@MSUKyleBrown Feel this. It causes me to hang on to people for longer than I should because I fell like if I just show them how its done one more time, they'll turn it around. Instead they end up just riding along and getting canned later anyways.

One thing about business ownership (and management in general) that I often struggle with is balancing putting my head down and getting shit done each day vs. holding people accountable to do their jobs without my involvement It's a constant tension between stepping in to handle what needs to be done vs. creating systems that hold people accountable while providing me with enough visibility to know that everything is running smoothly I'm often guilty of jumping in and brute force taking care of shit which is a good quality I suppose but it can hide deeper rooted issues in a system/business "Trust but verify" is easier said than done for me Anyone else struggle with this? Any tips?