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Rukeme Favour
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Rukeme Favour
@Rukeme_Favour
Retention-Focused Email Designer | E-commerce & Shopify Brands | Conversion-Driven Campaigns
Design Portfolio: Katılım Ağustos 2023
60 Takip Edilen116 Takipçiler
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AI email design is ass and I'm not going to pretend it's not.
I got so excited when Claude Design dropped and I was generating emails thinking holy shit this changes everything.
But then I tried to actually use one for a client. Pulled it up and asked myself if I would actually upload this into Klaviyo and send it?
No. Not even close.
It looks good in a screenshot... but if you're the person who actually has to send this email to a real list and put your agency and brand's name on it… you know immediately it’s not good enough.
I've tried or at least given a look at every email design tool out there and it's the same story every time.
Even for copy, the best AI-trained copy still takes so much back and forth to get right that you might as well have written it yourself.
And I think a lot of agencies are finding this out the hard way...
They went all in on AI for production thinking it would save them time and money. But brands notice, and they'll churn because of it.
We still have real humans writing copy and designing emails across all of our accounts.
And in 2026 that's somehow become a competitive advantage lol
Here's what I actually think is going to happen:
Brands that don't obsess over design quality will be fine with AI output pretty soon.
But eight and nine figure brands that actually care about how their emails look and read are a long way out from AI replacing humans for that level of work.
I'm not anti AI. But I think people are way ahead of where the tech actually is right now and the reality of what brands are actually comfortable sending…
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Rukeme Favour retweetledi
Rukeme Favour retweetledi

Looking back at my former deigns and just laughed loud! Truly appreciate everyone who supported me at my beginner stage
Rukeme Favour@Rukeme_Favour
Some of my recent email designs!
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@darylginn I agree! So easy to identify them but they still look cool
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Why does the poster look like someone accidentally set the blend mode to ‘exclusion’.
Pop Crave@PopCrave
‘Sinners’ is now an #Oscar winning film.
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