Russell Hoeflich

@verifiedjeff @TheCinesthetic With that logic, do any movies “need” to get made? Sometimes movies can just be fun. They all don’t need to be art.

@TheCinesthetic It has some legitimately fun moments & overall it’s not a bad movie by any measure… But filling the shoes of Han & Lando is asking a lot of any actor (they were both pretty good too). I guess the fairest criticism is that it’s just a movie that didn’t need to be made. 🙏

Solo: A Star Wars Story (2018) keeps getting dismissed over a thirty-second origin gag, while the rest of the film just moves. Train heist, Donald Glover locking into Lando & a crew dynamic that actually clicks. It never really got judged on what it is.

@Big_Libbowski @awrightdesigns I totally agree with you. But Universities won’t pay for it. So you end up with a staff of 5 creatives for football, 3 for Men’s and Women’s Basketball, and 4 creatives for the other 33 sports. And then tell you to hire more students.

EVERY athletic program deserves the creative attention and effort that football receives!

@JeremiahDJohns Murderbot diaries by Martha Wells.

Seems like there are a lot of sci fi stories about rogue/evil AIs, but are there any science fiction about helpful AIs? AIs who genuinely like humanity and solve problems that idiot humans cause? Arguably some of Asimov's work fits this, but I can't think of much else.

@OhioStateWSOC Congrats Lori!!!

Congrats Coach! She will be inducted into the Ohio Collegiate Soccer Association Hall of Fame this fall 👏 #GoBucks

@josettecaruso @PicturesFoIder If fan had a hat, I would find a pic of that celebrity with a similar hat and etc.

@josettecaruso @PicturesFoIder This is correct for the most part. I was a graphics person who created gfx like these. The real trick was that the camera operators would find the fan first. They would show me the fan, and I would then go search for an image of that celebrity that looked like the fan.

The person whose job it is to find these lookalikes in the crowd is absolutely winning

@Huskers @HuskersRadio I would have loved to build something like this when I was at Ohio State. I tried to get something going after we saw Notre Dame’s new facilities and were able to piecemeal some things together, but the leadership at the time lacked the vision to truly achieve something great.

30 years ago, Nebraska pioneered in-house college athletics production. Today, we reinvented it. Our state-of-the-art 25,000 sq ft facility features three 4K/HDR control rooms, production + creative studios and @HuskersRadio headquarters all under one roof, setting a new standard in college athletics.

@scottandvideo @BraedenSchmidt7 This is great stuff. I love seeing the creativity from young creatives!

In a world full of AI, @BraedenSchmidt7 made the ocean in a Tupperware container (and also drove to the coast at 5am for 1 drone shot)

@tysonhutchins_ I agree. This logo is fantastic. Great work.

No one does a better job with brand rollouts than Notre Dame. Rolled out a new leprechaun and they have assets everywhere, brand story, apparel available, etc. all ready to rock. Not a small thing to execute in the college space.

@aaronsocha16 Haha, I always thought it would make for a great awkward sitcom, showcasing the ridiculousness of some of the things. I could easily do 2 seasons on just the Covid years alone.

Yeah college athletics is headed in the wrong direction faster than ever. The stories we as former support staff could tell if we wrote a book.

@Sooner_Hix @shaggy_allstar @drewsky18 A couple years ago, they gave staff these really nice gifts for a good season. The next week, everyone got a notice that the taxable value would be automatically deducted. It’s like, “no thanks.”

@Sooner_Hix @shaggy_allstar @drewsky18 Haha!!! Funny story about that. In the early years coaches would give us a t-shirt or two from time to time. But we were a state school and about 10 years ago we had to start reporting those as taxable income. Everybody stopped taking them almost immediately.

And the rest of the athletic department support staff will be met with unrealistic expectations while being over worked and severely under paid. But we won’t talk about that…

@MattBrownEP I left athletics in 2022. My work life balance is 100 times better, my bank account is bigger, and my stress level is low. Best move I ever made.

I know a lot of focus is on the athletes, coaches and ADs...but boy oh boy the rest of the college sports industry doesn't seem to be in a good place right now. I also hear stuff like this ALL THE TIME from my sources. athleticdirectoru.com/articles/d1-ad…

@HenryLeeIII @drewsky18 Except the market pays a ton more. Athletics can keep the salaries low for the “prestige”. But same work in corporate or as freelancer pays much more.

@drewsky18 They’re paid what the market dictates, you moron.

@shaggy_allstar @drewsky18 No.. I left athletics for the real world and it was life changing. The athletic departments expect you to work 70+ hours a week, for low pay and the prestige of working there. Oh, and you are expected to be on call 24-7. Oh, and you don’t get holidays off. And I could go on…

@drewsky18 No different than any other line of work in the “real world”

@KylieSturgill @usta @usopen That is so awesome!!!

I’m excited to share that I’ve started a new position as Manager, Social Media Influencers at @usta & @usopen! 🎾

@TinoBovenzi Haha. As you and I both know, that is a terrible spot on gameday. In pregame, it’s where the recruits and big donors are all hanging out, during the game it’s where the cheerleaders/dance team and members of the band are doing their thing. And the videoboard is out of view.

This is a horrible idea, IMO. You won’t be able to see a thing through the cheer/dance, working photographers and staff.

@GFrawley47 @NxtrndConnor When I started fighting really hard for my creative staff salaries, I got a ridiculous amount of pushback. Leaving was the best thing I ever did.

@NxtrndConnor Let’s not act like other support staff departments don’t have to endure the same circumstances 🤷🏻‍♂️. This applies to all departments regardless of team, school, conference, etc. Support staffs in general deserve to be vouched for more by their administration

40K for a Social Media Director…. All this funding CFB programs get and yet still don’t prioritize their media teams. I used to think working at a college doing social media work growing up was so cool. Then I realized bills exist.

@TheProffitt_ @DerrickSpencer_ As a former Director of Video, 80 hours is accurate. You are expected to be in the office 9-5 and work 3-5 games a week during the season and when you aren’t at games, you are at practices gathering content. You get a little reprieve in the summer, for like a month…

@DerrickSpencer_ There's no way that person is actually working 80 hours a week lol Probably not even 40 But $44k is real light

@ByAkshayRam I have a list of more than 100 students who worked for/with me at Ohio State who now work in every pro sport (NASCAR, NFL, NBA, MLB, MLS, MLB, UFC, NHL, and etc), Several Division 1 schools, ESPN, BTN, Pixar, The Simpsons, Fox, Disney, Dreamworks, and other studios.

This one is for all the creatives working in sports: In honor of March Madness Championship weekend, I want to know which school has produced the most creatives in the industry. Rules are simple: 1⃣ Reply below with alma mater 2⃣ If your school is already represented, respond and build out a thread chain Let's see which school has the longest thread (made the biggest impact on the industry). This is also a great opportunity for up-and-coming creatives and college interns to network with new members of the community! 🏀