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Russell Short
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Russell Short
@RussellShort_
Building in the worlds of wellness, football & AI
Dancefloor Katılım Ekim 2010
356 Takip Edilen1.2K Takipçiler
Russell Short retweetledi

Russell Short retweetledi

Your SEO ranking means nothing if AI can't find you.
Google AI Overviews drove a 61% drop in organic CTR last year.
Check your AI visibility score free 👇
store.foundryworks.ai/aeo-checker

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Russell Short retweetledi

Google organic CTR 👇 61% last year. Not because rankings fell. Because #AI answered.
If your brand isn't appearing in #ChatGPT, #Perplexity, or #Gemini Overviews — you're invisible to that buyer.
We built a free checker -> store.foundryworks.ai/aeo-checker
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@ptaylor442 And you were the one who started it all off, something I’ll be forever thankful for
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@RussellShort_ Only a few years late seeing this Russ, hope alls well. A proper player and fella 👏
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Russell Short retweetledi
Russell Short retweetledi

Monday we launch our #AI marketing store.
- 26 specialist services from $49/month.
- 11 skills for those who want to build what we're building.
All delivered by a 10-agent team, powered by the $Sage token (dropping soon) and driving the $FNDRY token flywheel.
Watch the video. Then visit the site. This is just the start.
sageatfoundry.com
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Russell Short retweetledi
Russell Short retweetledi

Yes, we have been quiet.
Quietly building.
Quietly scheming.
Quietly planning.
And today, quietly shipping.
Under the radar 📡.
In the shadows.
Ready for Prediction Market dominance.
V.1 is live
👉 predictfully.app
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Russell Short retweetledi

🏗️ #Pavia is expanding! We’ve already begun building new experiences for our #metaverse.
These will be available in the launcher app for testing first, then roll into the full map when we go live.
Which Pavia experience would you MOST excited about? We want YOUR input 👇
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Russell Short retweetledi

🏟️ SPORTS MEETS PURPOSE: The $2.6B Opportunity
92 UK football clubs. Millions of fans. Billions in annual transactions.
What if every shirt sold could generate measurable social impact while creating native token demand?
Not theoretical. Already live.
And this video? It’s currently being presented to every professional club in the UK.*🧵
THE PROOF: MK Dons
Our first pro club partnership:
• 3,000 shirts = 10,000 meals for children in food poverty
• Every fan got NFT proof of impact
• Zero friction to execute
CEO “You buy one of those shirts and you will feed a child in poverty in this city”
That authenticity scales. Which is why we’re now taking this to all 92 clubs.
THE TOKEN ECONOMICS
When a fan buys a shirt:
- Auto Buys $ZENKO
- Funds real impact (meal/tree/carbon offset)
- Fan receives gasless NFT proof
- Club gets ESG compliance + loyalty
Every transaction = programmatic token buying.
Now multiply across 92 UK clubs, European leagues, US sports.
Average Premier League club sells 800,000+ shirts annually.
WHAT #SPORTSFORGOOD DELIVERS
🎽 Impact embedded in every purchase
🏃 Community fitness challenges funding causes
🎮 Match day prediction games & fantasy leagues
🌐 Digital stadium twins & metaverse experiences
All powered by $ZENKO. All creating measurable good.
This is what’s being pitched to decision-makers across UK football right now.
THE PIPELINE
✅ MK Dons live & delivering results
✅ Active presentations to all 92 UK pro clubs
✅ 25+ clubs in advanced discussions
✅ 5 Premier League LOIs signed
✅ English Football League institutional backing
🎯 Next: Europe + US sports
CONSERVATIVE MATH
Year 1: 25 clubs × 200K transactions = 5M transactions
At $5-10 per transaction in $ZENKO buying
= $25-50M in native token demand from sports alone
Before platform fees, staking, NFT burns, governance participation.
WHY CLUBS WILL ADOPT
✅ New revenue beyond match days
✅ Mandatory ESG compliance solved
✅ Fan loyalty through impact
✅ Youth engagement via gamification
✅ Easy setup (weeks not months)
The value prop writes itself. Which is why they’re listening.
FOR TOKEN HOLDERS
You’re positioned before sports market activation.
While we’re in boardrooms presenting to 92 clubs, you can still get in early.
Growth independent of crypto cycles because sports fans buy merch and tickets in bull markets AND bear markets.
That stability compounds.
🔥 BOTTOM LINE
MK Dons proved it works.
This presentation is live with every UK pro club.
Platform ready to scale globally.
This is the activation of a multi-billion dollar market where $ZENKO becomes infrastructure for global sports engagement.
The beautiful game just got purposeful. 🌍⚽
📺 Watch what clubs are seeing in boardrooms right now ⬆️
📖 Read more: <zenkoprotocol.com/blog/the-26-bi…>
💬 <t.me/zenkoprotocol>
🪙 <zenkoprotocol.com/zenko-token>
#Sportsforgood. Powered by $ZENKO. LFG. 🚀
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What an incredible experience last night was. To be captain against the club I support was right up there with the Wembley wins. Now to focus on putting them performances into the league and climb that table #UTV 🖤🤍⚽️



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Russell Short retweetledi

🧵 THREAD: How 8 million football fans could generate 580 MILLION $ZENKO token purchases while relegating hunger from British communities
The math is insane. The impact is real.
The tokenomics are inevitable.
Let me break down the biggest sports-#crypto opportunity you've never heard of 👇
1/ The problem is massive:
- 4.5M UK children go to bed hungry
- Birmingham City's area: 62% child poverty
- Manchester constituencies: 51.3% child poverty
- 8M+ football fans watch this happen in their communities
Meanwhile, clubs struggle with engagement costs up 2x 📈

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Russell Short retweetledi

Coming this week to SwissBorg, $ZENKO !
Soon, you'll be able to trade and hold Zenko Protocol, the first Decentralised Engagement Economy that turns everyday actions into real-world impact.
Walk, learn, shop or play, $ZENKO tokens are earned while creating measurable good - from funding tree planting to feeding children.
Already trusted by 80,000+ users, Fortune 500 brands and pro sports clubs, Zenko is redefining what it means to create value.
Stay tuned, Borgers - more information on this exciting project is coming soon. Make sure you follow @zenkoprotocol and join us if you don't already have the app 👇
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