Ryan Lloyd

2 hours FULL eCommerce email Marketing course youtube.com/watch?v=fzixiw…

@InsendoMicah Fr happening to me rn

I've found that no matter if it's negative or positive, it always comes all at once. I'll lose 3 clients and fire a team member all in the span of two weeks, and on the flip side- sign 4-5 clients in a week off pure inbound messages. Kinda weird how the universe works. But maybe there's a lesson in there...

lock up your brands we're coming for you

liquid death have built a $1.4b brand on the back of canned water and a logo that looks like a heavy metal album. their email programme is just as ridiculous. made a video on it. youtu.be/tAx5nkkRmmo

most abandoned cart flows are 1 email saying 'forgot something?' and that's it. what they should be: email 1 (1 hour later): 'looks like the site bugged out, here's a direct link back to your cart'. soft, no discount. email 2 (24 hours later): social proof. reviews, UGC, why people actually buy the product. email 3 (48 hours later): handle the objection. shipping cost, return policy, sizing, whatever the data says they're hesitating on. email 4 (72 hours later): the discount, only if you're going to use one. most brands skip 1, 2 and 3 and lead with the discount in email 1. then they wonder why everyone waits for the discount before buying. you trained them to.

If you treat Ai like a dog and reward it for doing something the performance has increased 100X

I made this in 5 mins with AI No complex prompts, generally took me less than 5 mins Would anyone be interested in learning how?

@johnhickey1970 turn up the roas

worst 3 days in a row i’ve had since december on meta. what should i do? wrong answers only

your email popup signup rate might be lying to you. every dtc brand i talk to celebrates the same number. "we're hitting 4%, the popup's working." the list grows. line goes up. industry signup rates sit around 2-5%. on a site with 100k monthly visitors, that's a few thousand new emails a month. fine. here's the question nobody checks. of those new emails, how many actually bought something? most brands don't know. and on the accounts i've torn through, the answer is usually way less than you'd hope. the cause is almost always the welcome flow itself. most welcome series do one of two things. send a 15% off code and pray. or send a brand story with no clear path to the product the customer just signed up to hear about. both leak money. the discount trains the buyer to wait for the next discount. the story doesn't connect the brand to a reason to buy now. the metric that actually matters is signup-to-first-purchase inside 30 days. if you can't pull that number out right now, your popup is a vanity stat and your welcome flow is leaking money. p.s this doesn't even take into account REAL list growth, signup % is cool but you can easily manipulate this same with most metrics Follow for the next post on this^

I agree agency standard is shit, I feel most agencies are chasing volume of clients As opposed to chasing cool brands + having A* players working for them, chasing brands that can pay your worth giving you the budget to spend Most agencies are attracting the smaller fish that have no budget allowing the agency to keep a* players employed

Currently auditing a pretty decent brand and call I can think is, how can I call these agencies my competition if they're using chat gpt em dash in their subject lines, have poor design and abanonded cart emails with open rates under 40%? We are not competing, you're simply taking part for now. I've said it before and I'll say it again, I think the overall quality of email agencies is going significantly down as it get's easier to implement more AI and have leaner teams. Yes, the work is being done but it's being done to such a low standard. never been easier to stand out

NEW UPDATE - i've just seen Klaviyo announce they're working with Anthropic to connect klaviyo data and turn this into performance reports and audits. (We've had this for months lol time for them to catchup) We've been using our own custom coded in-house dashboard for some time now. That has full Claude Assistant built in with all of our training loaded in It's great, can pull data really quick, make super quick conclusions, see data and patterns a lot quick than humans However, never use this as the gospel truth It's lack of knowledge of: - Flow structure - How to improve structure (what to add or remove) - Creative direction and understand 3 of the biggest factors which contribute to revenue and it's a million miles away With it's knowledge now if marketers take it's outputs as gospel we will be looking at some really sad Klaviyo dashboards in the future Claude just physically just doesn't understand all of the mechanisms to think outside the box and factor in all areas. Don't get me wrong for simple straight line flows this would be okay however, for the more complex and bigger brands this is going to be a struggle For example it saw an email in a flow that had a massive drop off compared to emails before and after that one in the flow. The email itself was purely educational, with 0 call to action in the email. It's response was to not develop this flow any further as there is a drop off in engagement, even though this high impact flow that only had 3 emails present. This flow should've had a lot more... AI is merely a tool in your toolbox that still needs someone competent to operate I do think Ai will claim a lot more jobs however, it will always need someone to operate and oversee. Just like when they introduced robots in manufacturing plants, all of the manual work was removed which just left the operator! History repeats itself I suppose ahah

People are scared of AI coming for their jobs I would be to Especially if you don't have some specialty skill or even just the know how I've been using claude code + making skills in claude Ai for the past couple of weeks The amount of times claude has shut me down based off its findings I coded a Instagram Reel analyzer, I paste the links of the reels I like, or that's trending or even just the value it gives off I attached over 40 reels and what it claude concluded was crazy It pretty much said anyone with 200/300 likes on their reel that their content was shit and need to focus on the ones with 1k+ likes This may sound right but what claude can't do is understand how impactful 200 likes is For example 200 likes on an instagram account that only posts email marketing content is pretty good in the grand scheme of things and 100% shouldnt be ignored secondly the creators who got over 1k+ likes had next levels of following compared to the others, so natrually these reels would get more reach AI will always need an operator that understand the playing field Never rely on the shit this puts out 100%

built a trickshotting youtube channel with a mate when i was a kid. got it to 10,000 subs. sold the whole thing for $100, split between the two of us. 50 quid to my name and i thought i'd cracked the code. 15 years later i'm still building stuff. pricing has improved.

Why do messages always come in 2s Can go an hour with a silent phone then everything comes at once

Letting AI handle your all critical thinking, will leave a lot of people forgetting how actual marketing works Not enough people in the email space are talking about marketing as a whole. More focused on the new shiny object of AI image creation and copy There will always be a need for an operator, don't get left behind. Keep your skills polished! youtube.com/watch?v=i2pTch…

every brand i audit thinks they have an email problem. most of them have a story problem. a welcome flow that's just '10% off, click here' doesn't market anything. it just gives margin away and waits for the buyer to decide.

@calumnolan_ This is too true, did you get the feeling once you quit how am I earning this money without the amount of graft as before Was a strange feeling

@RyanALloyd Had a 9-5 when I quick at €30k per month also, doing more is sometimes easier, no time to procrastinate

worked 70 hour weeks as a sparky for years thinking that was the answer. monday to sunday, on site by 7, gym after, drinks at the weekend. ran an ad agency on the side the whole time. hit £20k/m before i quit the trade. so when people tell me they don't have 'time' to build something, i don't really buy it.

Most people try way too hard to sound like a “copywriter” Big words Overcomplicated sentences Trying to sound smart But the best copy usually feels simple. Because good copy isn’t about sounding clever. It’s about making someone feel understood. If you can: - speak directly to their situation - explain the outcome clearly - make it easy to read - grab attention fast you’ll outperform most brands already. People don’t buy products. They buy a better version of their life.

@ecomstreur happy bday bro, i turned 25 last week unc mode ahah

Pushing 25 today. Still young but kinda feeling old. 🎈 Still remember being 18, one of the first companies being able to run TikTok ads in NL. Woke up to €4k in sales overnight on a 12 ROAS. Never forget that morning.

the email setup most DTC brands run vs the brands hitting 25-35% of revenue from email: most brands: - 10% off pop-up sitting at 2-5% signup rate, hasn't been touched in a year - 2-email welcome flow (welcome + discount) - abandoned cart that's literally just 'forgot something?' - campaigns when they remember - no segmentation past 'subscribers' brands doing it properly: - pop-up tested every quarter, quiz-based, hitting 8-12% signup rate - 5-7 email welcome flow that tells the brand story - abandoned cart + abandoned checkout + browse, all sequenced - 12-15 campaigns a month with proper segmentation - engagement-tiered list (hot / warm / cold) so deliverability stays clean