LMNts Marketing

Cabin 1: Hook. Ditch FB ad roulette for signals that pull. Details in Ch. 3 amzn.eu/d/fEI9MgQ

@NealSchaffer That's exactly what I call the Frankenstack in my book: amzn.eu/d/06hltbeu

How much of your marketing tool budget goes toward features you haven't touched in 6 months? If you can't answer that, this breakdown of 33 tools — organized by what you actually need — is worth a read. nealschaffer.com/digital-market…

@TTrimoreau Absolute truth. Just wrote a report on this, dm for the password. marketingfunnel.website/the-2026-reven…

When you launch a new SaaS or app, what is the very first thing you do? 1. Validate the idea with potential users 2. Build a quick MVP 3. Set up a landing page and collect emails 4. Define the target audience and positioning 5. Start talking about it publicly (build in public)

@BigAlMLM Consistency beats quick win approach

If we can connect with prospects, we are 90% there. When we have rapport, our prospects mentally sit on our side of the table. No longer are they adversaries. Now they are looking for reasons to make our business work. The hardest sale we are ever going to make is getting that initial trust, belief and rapport with our prospect. *** This is a skill we will benefit from for life.

@CliftonSellers Revenue systems and infrastructure optimisation

You got 5 words Sell me your service

Based on our 2026 SaaS revenue report, many teams are on a treadmill. Activity content stops working the moment you stop. LMNts builds assets that work while you sleep. Read "Content Is a Conversation" on Amazon: amzn.eu/d/01l26MRp #SaaS #LMNts #Marketing #Growth

The most expensive budget decision you can make: Turning marketing on/off to "stretch your budget." You lose brand recall, algorithm favorability, and customer trust. Architecture > Activity. paternosterassessment.scoreapp.com #MarketingBudget #Strategy

Stop-start marketing costs you 40% more (minimum). Every restart pays a premium. The algorithm doesn't trust you. The audience doesn't remember you. CAC skyrockets. Architecture > Activity. paternosterassessment.scoreapp.com #MarketingCosts #AdStrategy

Your competitors are winning while you're "being efficient." While you turn marketing off to save money, they're building brand loyalty and becoming the obvious choice. Architecture > Activity. paternosterassessment.scoreapp.com #CompetitiveStrategy #Growth

A system is not a sometimes-thing. It's an always-thing. Your funnel can't work Tuesdays and break Fridays. Without consistency, you don't have a system. You have chaos with good intentions. Architecture > Activity. paternosterassessment.scoreapp.com #BusinessSystems #Automation

Unpopular opinions about the economy that might get me in trouble. (I don't care.) 1. Most founders blaming the economy just have a sucky business. When interest rates were zero and the government was sending free money, everybody looked like a genius. (You're not special.) 2. Downturns don't create bad businesses… they reveal them. 3. If your business only works when the economy is "good," you don't have a good business. 4. If your customers stop buying the moment things get tight, your brand isn't top 2 or 3 in its category. (That's on you.) 5. If your business only works when money is cheap, your margins suck. (That's a value problem.) 6. The founders complaining loudest about the economy are usually the ones who were coasting the most when things were good. 7. Most founders' "2-year runway" is actually about 4 months. They've just never looked. 8. Cash discipline matters more than growth. Always has. 9. A layoff won’t fix your people or margin problems. An operating system will. 10. The founders who cut marketing first are funding their competitors' growth. 11. Your competitors laying people off are handing you their best talent. Go hire them. 12. The best acquisitions happen during downturns because fear creates fire sales.

Sporadic effort guarantees sporadic results. You can't post for a month, disappear for three, then wonder why your audience forgot you. The maths doesn't work. The physics doesn't work. Architecture > Activity. paternosterassessment.scoreapp.com #MarketingConsistency #Results

The unbreakable law of the scrapheap: Inconsistency is the slow poison of ambition. Sporadic effort guarantees sporadic results. A system is an always-thing, not a sometimes-thing. Architecture > Activity. paternosterassessment.scoreapp.com #BusinessDiscipline #Systems

A terminal lack of focus kills more businesses than bad products. You chase every market, pivot every quarter, rebrand every year. And wonder why no one knows who you are. Architecture > Activity. paternosterassessment.scoreapp.com #BusinessFocus #Strategy

The coach who was everything to everyone (and nothing to anyone). Every month, a new market. His messaging constantly changed. He never built authority in any niche. Architecture > Activity. paternosterassessment.scoreapp.com #NicheMarketing #Authority

The illusion of efficiency will bankrupt you. Turning marketing on/off to "save money" is the most expensive thing you can do. You pay a premium to restart from scratch. Architecture > Activity. paternosterassessment.scoreapp.com #MarketingEfficiency #ROI

The taxi firm that paid 40% more to win back their own customers. They switched ads on/off based on driver availability. Restarting always cost 40% more than maintaining baseline. Architecture > Activity. paternosterassessment.scoreapp.com #MarketingROI #Strategy

Self-inflicted invisibility is a choice. Without consistent presence, you lose momentum. Your customers forget you exist. Your competitors fill the void. Architecture > Activity. Blueprint: Paternoster Marketing paternosterassessment.scoreapp.com #BrandVisibility #Consistency

The coffee shop that trained customers to forget them. They ran ads one week every quarter. That week? Packed. The other 12 weeks? Ghost town. Consistent presence replaced them. Architecture > Activity. paternosterassessment.scoreapp.com #SmallBusiness #Marketing

To build an unbreakable fortress, study the ruins. These aren't case studies. They're autopsies of businesses that had tools but lacked discipline. Architecture > Activity. Blueprint in the book: Paternoster Marketing paternosterassessment.scoreapp.com #BusinessLessons #Strategy

The future of marketing isn't static funnels. It's adaptive systems that move with your customers, learn from every interaction, and seal leaks. Build the architecture first. Then let the system work. Get your blueprint. paternosterassessment.scoreapp.com #MarketingSystems #Automation