Sergii Sokoliuk
4.5K posts
Sergii Sokoliuk
@SSokoliuk
I study and implement business metrics that make impact | Become data-driven | Building https://t.co/Q9qAxBwroE | Growth @Philips | Guest Lecturer @Hult_Business
newsletter & more 👉 Katılım Ocak 2012
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Being analytical is less about numbers and more about frameworks.
Below I share three of them.
Everything you need to know to be data-driven in 2026.
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@pizzaboy That was my plan for initial release. Now I’m stuck doing actual parenting in may, and no time to play in November.
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Get your wife pregnant in February.
Paternity leave in November.
Thank me later.
DiscussingFilm@DiscussingFilm
‘GTA 6’ has been delayed to November 19, 2026.
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Can I get a print version of this article?
Sean Frank@Seanfrank
Keeping this as my desktop background until ridge sells for 10 billion
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Why all the shit is pumping except mine?
him@himgajria
When you see assets like these pumping, at this stage of the cycle, it only means one thing.
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This Halloween my costume is Insights & Analytics manager in Fortune 500 company
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Most people get data-driven concept backwards
It is not about staring at a wall of metrics hoping for an aha moment
It is a constant loop between intuition and data
Below are 3 examples of how it is mastered:
Startup Archive@StartupArchive_
Shopify CEO Tobi Lutke explains Goodhart’s law and why he doesn’t like KPIs or OKRs “Goodhart’s law is real. The moment a metric becomes a goal, it’s no longer a useful metric… No metric by itself is a complete heuristic for a complex business. There’s a million different tensions in a company, and you can’t keep all of them in harmony by optimizing for one thing.” For this reason, Shopify doesn’t use KPIs or OKRs. But as Tobi explains, this doesn’t mean they don’t value data and metrics. “We are extremely data informed. We have invested enormous amounts of money and time into systems that give us basically everything at our fingertips… But what Shopify attempts to do is just not over-fit for what’s quantifiable.” People love optimizing for highly-quantifiable things because there’s immediate gratification that comes from seeing a number go up. But Tobi thinks that the most important aspects of a product are rarely quantifiable: “The overlap of the most valuable things you can do with a product and the things that happen to be fully quantifiable are like maybe 20%. Which leaves 80% of a value space unaddressable by the people who only look at quantifiable things.” He continues: “Shopify is comfortable with unquantifiable things like taste, quality, passion, love, hate… The sort of deep satisfaction that a craftsperson feels when they’ve done a job well is actually a better proxy if you allow it to be.” They then have robust analytics systems that tell the company if something’s wrong or a new rollout breaks something. “We think about it as a cockpit for a pilot. The decisions are still made by pilots, and we think this leads to better results… I think there needs to be more acceptance in business of unquantifiable things… And then metrics take a support function.” Video source: @lennysan (2025)
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Wow, all Derek Sivers books and audiobooks are free this week!!
Thank you Derek!
sivers.com/e?t=oOFkyoY1p5…
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