Sandra Alzetta
286 posts

Sandra Alzetta
@SandraAlzetta
Global Head of Commerce and Customer Service @Spotify. I follow innovation, payments, fintech and whatever else catches my eye. Tweets my own.

We closed out Q4 2025 with strong user growth and continued momentum. From our biggest Wrapped ever, to Prompted Playlist, and expanding audiobooks to new markets, we’re focused on delivering value for users, artists, creators and authors.

🎙️ New #VoiceofMPE! Sandra Mianda & @Spotify's @SandraAlzetta on global payments, local strategies, and subscription success. Trust + user choice = key to seamless experiences 🌍💳 🎬 youtube.com/watch?v=iBkKKD… 🎧 merchantpaymentsecosystem.com/intelligence-t…

What are the biggest shifts @Spotify has seen regarding how users want to pay for digital content, and how do those shifts influence Spotify’s plans for growth? That’s the question that kicked off this conversation with @SandraAlzetta, who as VP and Global Head of Commerce & Customer Service at Spotify, knows the answer. She looks after their 696 million users, including 276 million subscribers, across 184 countries, who she says all have their preferred way to pay. In a world where payments are as much about the product experience as they are about completing a transaction, Sandra says it all starts with user choice, because, in her words: “if we put in the payment methods people want to use, they will use them.” That’s just a preview. One of the most fascinating parts of our conversation was how Spotify decides when to support new payment methods in a country. That’s when, in her worlds, Spotify starts painting doors. Watch the full sit-down for more of my conversation with Sandra: pymnts.com/news/payment-m… Let me know what you think.

Spotify’s Q2 2025 results are here and it was another solid quarter for us. We hit over 100M subs in Europe, engagement increased, and we’re laying the right foundation for long-term growth. People are coming to Spotify, and staying. Grateful to the @Spotify team for all their work!



Our Q4 results are out and Spotify hit some huge milestones, including our first full year of profitability. I’ll share more detail on our investor call shortly, as well as a bit of what’s coming in 2025. Also - Spotify’s co-presidents Alex Norström & Gustav Söderström will be joining to share their POV, so look forward to a full house. Thanks to all Spotify teams around the world for a great year.

From forging stronger connections among artists, creators, and fans to fueling global culture through music, artists, and audiobooks, here's what you need to know about our $SPOT Q3 2024 earnings: spoti.fi/3AQfr9k







@gilbert and @djrosent are the storytellers behind the extraordinary @AcquiredFM podcast. They spend hundreds of hours researching before they publish a single episode (my personal favorite: Nintendo). That investment of time is paying off: Spotify users have listened to more than 5.2 million hours of Acquired since 2019. Today, more than 150 million (!) people listen to podcasts on Spotify. And thousands were in the audience this last night as Ben and David hosted a live event at San Francisco’s Chase Center. I decided to stop by and check it out myself….. can confirm that the podcast is just as good live as it is recorded 👍 video should be uploaded to Spotify soon.





After sitting with our legal team to parse through the fine print of Apple's DMA announcement (that took a while), which is, at best vague and misleading, I wanted to share my thoughts. While Apple has behaved badly for years, what they did yesterday represents a new low, even for them. See more info here: newsroom.spotify.com/2024-01-26/app…




If Spotify were starting today, it might not succeed. Why? Because of Apple's innovation barriers, says @eldsjal. Learn more: spoti.fi/46EIwzc

Do you dream of a world where some of the top podcasts would be spoken in your native language? Well, that’s now possible. We’re excited to pilot Voice Translation, a groundbreaking feature powered by AI that translates podcasts into additional languages—all in the podcaster’s voice. spoti.fi/AIVoiceTransla…


