Sarah Dadush

19 posts

Sarah Dadush

Sarah Dadush

@SarahDadush

Law professor @RutgersLaw - Business and Human Rights - Conscious Consumerism - Responsible Contracting

United States Katılım Temmuz 2020
79 Takip Edilen74 Takipçiler
Sarah Dadush retweetledi
Sarah Dadush retweetledi
Adil Haque
Adil Haque@AdHaque110·
.@RutgersLaw is searching for a new Director of its legendary Constitutional Rights Clinic, as well as entry-level and lateral candidates to teach Contracts, ADR, or Tax in Newark. Please spread the word and/or apply here: jobs.rutgers.edu/postings/207416
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Sarah Dadush
Sarah Dadush@SarahDadush·
@Prof_Bruckner @edelman215 Right, but you may buy more of a thing or pay more for it if the firm talks to you like it’s your friend who knows and “sees” you, keeps track of your preferences, and behaves like it “cares” about your experience
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Sarah Dadush
Sarah Dadush@SarahDadush·
@Prof_Bruckner @edelman215 I suspect you’re right wrt financial product providers. The “relationship-as-product” phenomenon we examine in our paper is most prevalent among consumer goods retailers, big and small. Firms engage in emotional marketing to stimulate reactions like guilt, care, indebtedness, etc
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Sarah Dadush
Sarah Dadush@SarahDadush·
@Prof_Bruckner @edelman215 Yes, totally. Patagonia is a great example of this. There are probs are real psychological benefits to being in “personal” relationship with brands — I’d love to see a study on that— but there are also risks for individual and community. (Think the movie “Her”)
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Sarah Dadush
Sarah Dadush@SarahDadush·
@edelman215 @Prof_Bruckner Great question! Maybe the distinction is between a purely transactional relationship (focus=quality/price) and those where there are more emotional/care/affective factors at work. If I expect + engage in the latter with firms b/c they teach me to, does manipulation risk increase?
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Sarah Dadush
Sarah Dadush@SarahDadush·
@edelman215 @Prof_Bruckner My co author and I worry that selling relationship as part of the product can be manipulative, esp against the backdrop of today’s loneliness epidemic
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Sarah Dadush
Sarah Dadush@SarahDadush·
@edelman215 @Prof_Bruckner The thing is that so much of that relationship “feeling” is itself a marketing strategy. Brands (esp) make us believe that we are in a personal relationship with them, even if that’s not true. You can’t actually be in a personal relationship with a company.
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Sarah Dadush
Sarah Dadush@SarahDadush·
@edelman215 @Prof_Bruckner I’ve never been tweeted to directly before, thanks Matthew! I do have relationships with brands, as well as with smaller mom and pop stores. With brands it’s all virtual / not in person, but I know about their “workings” and preferences and what they say they care about.
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Sarah Dadush
Sarah Dadush@SarahDadush·
@MayorBowser Please, Mayor, can you tweet when new appointments become available for vaccinations of 65 and older? We signed up for text alerts well ahead of Jan 11 but did not receive anything. Thank you!
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Mayor Muriel Bowser
Mayor Muriel Bowser@MayorBowser·
Here are today's testing sites. Save time by pre-registering at coronavirus.dc.gov/register. -Symptoms? Stay home and call your doctor. -Doctor isn’t available or cannot give you a COVID-19 test? Visit a free public testing site near you. -Stay home while you await results.
Mayor Muriel Bowser tweet media
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