Nick Schenck

Julius Randle showed us what he's capable of tonight. Clutch. Both ends of the floor. #TWolves

@ashleymayer It boils down to why does your company exist beyond making money. If people can buy into that reason or mission, it's powerful.

This is my #1 piece of comms advice for startup founders.

@adamtaylorl Also, if a brand sells wholesale and DTC, in-platform ROAS can be low if you know it's driving wholesale purchases (difficult but not impossible to prove).

We have a client spending $11M/month on Meta. Their ROAS is 0.7. They are extremely profitable. Here's why that's possible – and why most founders are optimizing the wrong number entirely 🧵:

@WhiteHouse One of the most vile pieces of content I've seen published on this app.

UNDEFEATED.

@PRcarly Earned media + YouTube is the winning combo IMO

PREDICTION: Gartner says that PR and earned media budgets will DOUBLE by 2027... and the reason why should matter to every marketer still pouring money into paid channels. Their latest report lays it out: mass adoption of AI as a replacement for traditional search is going to force a fundamental reallocation of marketing spend away from paid, toward earned. THE EVIDENCE: Between the first half of 2024 and first half of 2025, ChatGPT traffic grew 608%, while Google and Bing both declined. Muck Rack's research shows that more than 95% of links cited in AI-generated answers come from non-paid sources, with half of all AI citations coming from content published in the last 11 months. And per Semrush, AI search visitors convert at 4.4x the rate of traditional organic search. We've been watching this play out with our own clients... one saw 38% of their leads this year come directly from earned media surfacing in ChatGPT queries (we got them in the NYT, WSJ, Wired, Forbes, TechCrunch, and others). WHAT THIS MEANS: Gartner is essentially telling CMOs: the channel your customers use to find you is changing to AI; and earned media is what AI trusts. Brands still treating PR as a "nice to have" line item below paid media and SEO are in store for an awakening (I was going to say “rude awakening” but that would be… rude). For PR teams already doing the work, every placement you secure isn't just building credibility with human readers anymore; it’s informing the AI systems that are increasingly deciding which brands get recommended and which ones don't exist. And for marketers who spent the last decade buying their way into "earned-looking" content... native ads, sponsored posts, advertorials pretending to be editorial... AI is seeing right through it. THE NEW REALITY: We're watching a once-in-a-generation shift in how people discover brands. The companies investing in real earned media (that is, true third-party validation) are the ones building a moat. Every month without it? Good luck catching up.

A recent report showed search traffic to 10 major tech publications dropped 58% since 2024. This further underscores why tech companies need a video strategy.

Seems relevant to this topic. wsj.com/tech/ai/ai-isn…

Think pieces on AI and the future of work usually aren't super compelling. I found one that is, though. nick-schenck.medium.com/we-are-really-…

@ToriiRowe What a nightmare. The joys of paid media.

Account Fully Reinstated. I appreciate they were able to get it right and see I did nothing wrong and that it was all in all a mistake. But what they do not see is you can not be off Meta as an agency owner for weeks or even days. Nor can you take the chance that it may not ever be reinstated. So now that I have bought a new laptop, new mac studio, new phone, changed my wifi, and changed all of my email access points to still be able to help my clients I am happy to report I got everything back to normal. Annoyed but Appreciative.

Here's what we wrote: 3rdandlamar.com/news/understan… #sales #videoagency #businessdevelopment

And it helps get to "no" faster. It's the old adage that getting a "no" isn't the worst thing. It's wasting a bunch of time and then getting a "no."

One of the best things we've done recently at @3rdandLamar is educate people on the price of video production (article linked below). I'd recommend anyone running an agency (video, marketing, CRO, SEO, etc.) produce something similar.

I wrote about why I think AI will usher in a golden age for commercial video production. #videoproduction #videocontent #videoagency #AIvideo 3rdandlamar.com/news/entering-…

I love senior nights in HS and college basketball. Best tradition.

I continue to believe that AI is a good thing for video production companies. The more AI slop that exists, the more impactful quality, human-led storytelling becomes. And in a world where product becomes less of a moat, brand becomes the biggest differentiator.

Probably the best use case for AI video. It's imaginative and there's no deception.

On set this week with Reviised filming assets for a new AI product launch 🚀 #BTS #videoagency #videoproduction

Average brands think about how to use AI to make things cheaper. Winning brands think about how to use AI to make things better.

👀

The whole formulaic genre of social media posts that says "XYZ is dead" and AI killed it is so boring. Lacks nuance. Just lazy engagement bait.