ToriiRowe

@jamesmulvey @motionapp_ Killers.

@ToriiRowe @motionapp_ Thanks for spreading the word. Motion’s product team is so good!

Start of 2026 I tried to build our own @motionapp_ . A centralized creative hub for the agency. Analytics, memory, brand kits, copy generation, all wired together off the analytics dashboard. The reason: I'd come to believe the central nervous system of a performance agency is creative. Not media buying. Not measurement. Creative. The team building, testing, and iterating on ads is where every dollar of return compounds, so that's where the hub needs to be. Killed the project a month in. Motion features faster and better than we can ever spec them. The way they take in feedback and turn it around is unmatched. One of the best product teams in DTC right now and I don't say that loosely. They've genuinely changed how DREAMLABS operates. Our creative ops, our reporting cadence, our brief loop, all of it runs through Motion now. Half the "build or buy" calls I've made this year have been "do we build this or does Motion already do it." Almost always Motion. No this is not a paid post. Just giving @rezakhadjavi and the team their flowers. Mind blowing how good this team is.

@AfriatJason @motionapp_ Listen the best operators know what they don't know. I know I don't know more than the team at Motion. They are killing it.

@ToriiRowe @motionapp_ Strong operators kill projects faster once they see someone else already solved the problem at a world class level. Taste includes restraint too.

@evanmklee @motionapp_ So stoked.

@ToriiRowe @motionapp_ Pumped to team up 🙏🙏🙏

@rezakhadjavi @motionapp_ Oh I know. On with some of your team now. It is crazy and so stoked about it. Keep crushing!

@ToriiRowe @motionapp_ Hey Torii! Really appreciate this. We are PUSHING hard. So much more in the works 🔥

@lew1sthompson Yes I am. Not necessarily based on unit economics but based solely on performance because they are well below desired nCPA. More looking at if I want more volume or not. Bid Cap does not equal CPA. Bid cap controls CPM's

@ToriiRowe Are you using a different bid per ad set/product based on the unit economics for that product?

Took on a household name brand Thursday that everyone would know. Can't disclose under a tight NDA. 2 days later: nCPA from $52 to $40. Highest new customer day they've posted in 3 months. Creative is king. But if the account isn't built to let creative win, you lose. 4 things we changed:

@techedigitals @iamshackelford 1 time out of millions of searches but I’ll take it.

@ToriiRowe @iamshackelford Number two behind greatness? That’s elite company already. 🔥

Sales Call Potential Client: Do you know how I heard about you? Me: Nope Potential Client: Manus. I asked for the best growth marketers you were number 2 on the list. Me: No Way! Who was number 1? Potential Client: @iamshackelford That I’m coming up behind the GOAT I’ll take number 2 any day.

@iamshackelford @UsamaSaif_26 Got a long time.

@ToriiRowe @UsamaSaif_26 For now. You’ll take the next you know how this goes. ❤️

@UsamaSaif_26 @iamshackelford check the tag I put on that.

@ToriiRowe @iamshackelford GG! Who was number 1 btw ? 👀

@Prithvi_Jadwani Don't let it. Throw in more creative as you go. 20 ads, twice a week.

@ToriiRowe That's some aggressive spend scaling. What happens when nCPA dips due to ad fatigue?

The saga continues. Brand has a huge name in front of it and absolutely just crushing the previous performance. Currently down year over year but if this holds and we scale another 200% on spend this will be the biggest year ever. 200% seems aggressive but with us 50% below target we should easily be able to scale into this. I don’t think I’ve ever seen an account move this fast down in nCPA and up in spend with no new creatives, just literally account restructure.

@jforjacob @thedanielokon Agree 100% Just for shits and gigs. Let’s say David was falling off, which he ain’t. It’s like watching a pro athlete who’s been in the league 15 years slow down and than the youngins start taking shots at him haha

@ToriiRowe @thedanielokon Yes probably so, my point though in my response was just that looking at a lot of spend doesn’t mean that you can’t be questioned or that somebody else knows things you don’t or that someone else’s points aren’t valid

Imagine trying to dunk on one of the legendary marketers in the space and feeling good about it. Think about an insane amount of daily spend, then 10x it. That's probably how much David manages/oversees. Master marketer.

@theperryecom I would triple the amount of AI enhancements.

If you were the CEO of meta what would be the first thing you did? For me. I would immediately remove all the AI enhancements from ads manager.

@jforjacob @thedanielokon I mean listen I don’t even disagree with what Brian said “Adapt or Die”. I’m just saying can be a little more respectful about it.

@ToriiRowe @thedanielokon So nobody can give an opinion on something if someone has been doing something longer?

@jforjacob @thedanielokon Listen I am ripping right now. Point is. Respect those who came before you.

Just because David manages a lot of spend doesn’t mean his clients are amazing at ads and landers David has access to large data sets, so he gets to see general trends in ad accounts that are accurate. And yes most people are having a shitty time in meta now But I agree with Brian here, I know so many people absolutely crushing Meta right now (we’ve had our best 30 days ever for example) What Brian is saying is that ultimately it comes down to it being a skill issue There are a lot people flourishing on meta right now while those that are still kind of stuck in old ways are struggling

@binghott @samyoun I can agree that it’s imperfect. Not perfect. Flawed means there is a structural weakness. You are saying shares. To a specific geo. During a hold out. That someone than goes to the website. And buys. I’d say it’s a very very small % But yes I agree. Imperfect.

@ToriiRowe @samyoun 1. My claim was that it was imperfect, flawed. Which I have proven. 2. It's not that rare with social... If you're making great creative, they get LOTS of shares. Those shares actually cause you to think your campaigns have less incremental impact than they actually do.

All attribution software is flawed, imperfect. In most cases, it's better than nothing, buuuuuut it's not the source of "truth" many believe it to be.

@binghott @samyoun This is a very one off situation of a mega viral post or someone sharing to another is 1% of the testing field.

Social ads are social. Can someone see your ad in area A and share it to people in area B? Your ads can be so viral that they get shared to users in the holdout area, lifting up the control, so you'd have lower measured incremental lift in your targeted area.

@ashvinmelwani @replohq @SanjayAtPlay Thanks Ash. You da man.

@ToriiRowe @replohq @SanjayAtPlay

Where is the @replohq team at need to chat with someone?