Freya Leask

Part of the reason people worry about misinformation: They think other people are gullible and easily misled (unlike them). Meanwhile, the other people think the same thing. doi.org/10.1177/146144…

Six fundamental beliefs that bias our view of the world: 1. My experience is a reasonable reference. 2. I make correct assessments of the world. 3. I am good. 4. My group is a reasonable reference. 5. My group is good. 6. People's attributes (not context) shape outcomes.

@RySciComms Petition for a picture of Georgie with @GeorgiMakin ?

Cutest speaker since my opening address ⭐️🐶

I'm hiring for... a me! I'm heading off on mat leave later this year, and currently advertising for my mat cover. If you're interested in leading a fantastic #publishing team at a progressive healthcare society, take a look at the JD 👇 bsr.pinpointhq.com/en/postings/7a… #publishingjobs

#JobAlert PIF member @LymphomaAction is hiring an Editorial Assistant to help ensure the production of consistently high-quality, accessible information about #lymphoma. Applications close 26 July 2023: pifonline.org.uk/jobs/latest-jo… #Hiring #HealthInformation

🧵Since it is becoming hard to track, here is a thread of the simply astounding weather records planet Earth has started shattering in recent weeks: 1. Dramatic flood events have begun striking various countries around the world simultaneously this week. twitter.com/Rishusharma26/…

We are thrilled to share that we have been shortlisted 'Best Brand Promotion' at the @PMSociety #DigitalAwards for our work with @Superdrug for their Online Doctor service. Will we see you at the Award ceremony in September? bit.ly/46FTJA7

A mind-blowing paper has come out today in @Nature In 2016, JC Venter Institute scientists trimmed a bacterial genome to its barest minimum required for life to synthesize what they called a "minimal genome" (science.org/doi/10.1126/sc…). Today, a group of scientists from Indiana University reports how that minimal genome evolved over 2000 generations in comparison to the non-minimal genome. The authors found that even when you reduce a bacterial genome to its absolute minimum where every nucleotide matters, the genome undergoes mutational events generation after generation as much as the non-minimal genome. One simply cannot stop the evolution. Just over 300 days of evolution (equivalent to 40,000 years in humans) the minimal cell has gained everything it lacked in fitness on day one in comparison to the non-minimal cell. When comparing the evolved traits between the minimal and non-minimal cells, the scientists found something striking. The evolutionary process increased the cell size of non-minimal cells but not that of the minimal cell. But that is not the striking part. The scientists were able to identify the key mutation that resulted in cell size evolution. And it turned out that the mutation that helped the non-minimal cells to grow bigger is the same that helped the minimal cells to stay smaller. Growing bigger had a survival advantage for non-minimal cells and not growing bigger had a survival advantage for minimal cells. So, the mutation had a context-dependent effect. This just demonstrates that the evolutionary effects on traits have no absolute direction. All that matter is what is beneficial for the organism's survival. The conclusion of the paper is metaphorically a quote from the Jurassic Park movie: “Listen, if there’s one thing the history of evolution has taught us is that life will not be contained. Life breaks free. It expands to new territories, and it crashes through barriers painfully, maybe even dangerously, but . . . life finds a way". (scienmag.com/artificial-cel…) nature.com/articles/s4158…

Incredibly proud of this piece, which shares an important part of UK history, and had the pleasure of chatting to the amazing @SirGeoffPalmer #Windrush75

@sophtalkssci I pretend I'm networking Freya! Networking Freya isn't afraid of introducing herself to people, and sets goals and limits eg say hello to 5 new people and leave after 45 mins (unless you're having a blast and want to stay).

Tell me your best networking tip/advice! Asking for someone who is terrible and terrified of it, but needs to push themselves (aka me! 😂)

Absolutely one of the best things I've seen full stop, let alone in 2023. Hilarious, full of ear-worms and with a big heart.

Accessibility and on-line co-creation: I think an underlying thread here not entirely pulled out is the number of facilitators needed to run a workshop and reviewing time medium.com/design-council…

.@NiaRCampbell from @ContentDesignLN is discussing why #ContentDesign matters and her own experience of a cancer diagnosis. Sharing a picture of leaflets received during 9 months of cancer treatment she says it was overwhelming and hard to find what mattered most to her.

This is an amazing achievement for PIF. So proud that @1visionhealth is part of that cohort, showing our commitment to creating trusted #HealthInformation to improve #HealthOutcomes and #HealthInequality. Congratulations, @THTorguk!

I have so much more respect for our amazing clinicians and other video presenters now I've been put through my paces - it's much harder than it looks!

“The YWCA says it estimates that for every NHL concussion, thousands of women in Canada suffer the same injury because of intimate partner violence." cbc.ca/radio/thecurre…

@andrealala89 @andreiapaiva28 I've met some fab people on Bumble BFF - we share memes, gifs, complain about how busy we are and just about manage to get together every month or so. If that's not adult friendship, I don't know what is!

Do you working in #Pharma marketing and want to improve your campaigns & address #HealthInequalities with compliant user insight? In this webinar, hosted by @1visionhealth, I'm joined by Dan Wills @PiFonline & Amit Aggarwal @ABPI_UK. Register free today! @b9663ff1-0708-4a5c-a837-18cdfe2531c9" target="_blank" rel="nofollow noopener">events.teams.microsoft.com/event/37fafcd7…

@sarajcox One of our third party suppliers sent us a cheese cake (a stack of multiple cheeses you can get for weddings), we sprinted to Tesco for crackers and chutneys then demolished it that afternoon.

Complete the phrase “my best day at work was…” Maybe a pony wandered into the office car park & you had to help catch it or there was a power cut so you had to leave early or perhaps a famous type popped into the shop where you work. Lemme know please!

Conditions that affect women more than men garner less funding. But boosting investment could reap big rewards. nature.com/immersive/d415…