Seb Joseph

@dustyj Always interesting when people critique a story they clearly didn’t read closely. Tammy’s quote wasn’t even a key one. And the piece wasn’t about picking “great campaigns,” it was about what’s actually happening in the market.

@seb_joseph it's amazing reporters write these AI articles & most key quotes come from those with a vested interest in AI creative paying off. What great campaign has Tammy Nam been a part of? Answer: none. It's all SaaS. A mindset AI will only accelerate into even more shit.

And just to be clear: two Digiday stories ran this week. Only one got singled out—mine. If we’re applying standards, let’s be consistent.

neither is Google. Also, appreciate the “tip,” though not every piece is built to cover every angle. Most readers can follow more than one development at a time.

@jason_kint The DOJ remedies are undeniably important - no argument there. But calling the EU angle irrelevant is a reach. Even as a private suit, it signals where publisher pressure is heading and shows this isn’t just a US story. The industry isn’t operating in a vacuum, and

I’ve seen shared with my team. Fair to have standards, but they should be applied evenly.

are starting to shape up differently. That said, if we’re going to publicly critique how stories are framed, I’d hope for a bit more consistency. It’s hard not to notice that some reporters get called out while others - sometimes covering similar ground - don’t, based on messages

@jason_kint Appreciate the perspective. Could I have focused more on the search remedy? Sure—and in hindsight, that may have added useful context. But it was an editorial decision to focus on what’s happening in the EU at this stage, especially given how the global implications

@happensinadops I wasn’t taking it personally. Just making a point about your point. All good. And thanks for getting back to me.

@seb_joseph look i get how this felt personal to you, but it’s not about the articles or author. the OP is a simple commentary on the direction of the industry- headfirst towards curation- not on the trades. (also, all i do is vent on social) next time i’ll pick difference sources 🫡

HOW IT STARTED: digiday.com/marketing/how-… HOW ITS GOING: digiday.com/media/publishe…

@happensinadops …. actually going on curated deals. If you have any other issues about our coverage in future feel free to drop me a line after you vent on social. Thanks

@happensinadops Thanks for reading both articles. And also well done on the cute image - hope you got the engagement you wanted. We didn’t “connect them” since the trend of money coming out of openRTB was in play well before curation was a thing plus it’s still hard to say how much money is….

@bmorrissey Only to Americans

@seb_joseph That at least sounds sophisticated

Where does the British “marketeer” mispronunciation come from? Is it a bartendeer? Plumbeer? Painteer?

REMINDER: Tomorrow I'll be moderating a Twitter Space chat with @haekafae, @TatianaMUFC, and @Har_FieCreative on the rise of anime as a marketing channel — and the growing connection between esports and anime — at 2pm ET. Looking forward to this one!

@danackerman Cheap shot, but ok. We covered both angles. If you don't buy into one side's vp, that's fine, but our judgment was spot-on. Redirect your frustration towards those who claimed the article was wrong but avoided correcting the record when given the chance.

For a publication I’ve always thought of as pretty savvy about NYC media, Digiday is shockingly credulous about official G/O claims.

I wrote about the rise of anime as a cultural force — and marketing tool for brands like McDonald’s: digiday.com/marketing/the-…

ICYMI: Tune in at 3pm ET today to hear a discussion about the state of esports — and esports jobs — featuring me, @JacobWolf, and @Slasher. Jacob and Rod are bringing the hot takes, but call-ins are very welcome as well, so come join the conversation!

In the wake of January's layoffs, I spoke to @JacobWolf and other esports veterans about how working in the industry is going from a dream to a nightmare. digiday.com/marketing/afte…

It's official: ESL/FACEIT Group is the new home of Overwatch esports. It's the end of story of the Overwatch League — and a perfect time to tell the tale of how and why the league went wrong. Here's my oral history of the rise, fall, and future of the OWL:digiday.com/media/how-the-…

FYI job alert: We're looking for a marketing reporter to join the @Digiday editorial team. DMs are open if you are interested in learning more or know someone who might be

Some big changes happening at Digiday! As of today, I’m joining @KayleighJBarber as co-host of the Digiday podcast, expanding our audio coverage. Catch my intro here: digiday.com/podcasts/the-d…