Semasio

Struggling to balance personalization and consumer privacy? Our new ebook delves into the art of contextual targeting, showing why it’s the ideal addition to your current marketing strategies and how it aligns with a privacy-first advertising ecosystem. Get your copy today! hellofyllo.com/resources/cont…

We're thrilled to announce that @RagovinVentures, who has been driving our growth as our Chief Commercial Officer, is stepping into a broader role as the President of Fyllo! Jeff's outstanding leadership, along with his strategic mindset and relentless energy, has been instrumental in our success story. As he takes on his new role as President, we're excited to see him continue to shape the direction of our unique solutions and further propel Fyllo's progress. This move marks an exciting evolution for our company, promising to fuel our continued growth, innovation and commitment to deliver unparalleled value to our clients. We couldn't be more excited for what lies ahead. forbes.com/sites/javierha…

Struggling to balance ad performance and privacy in the digital world? Check out our latest blog post to learn how Contextual Audience Extension and semantic targeting can optimize your campaigns while keeping privacy intact.hellofyllo.com/articles/maxim… #ContextualTargeting #SemanticTargeting #ai #DataOptimization

Navigating ad restrictions & privacy rules in the cannabis industry is challenging, but we’ve got your back! Learn how contextual targeting can help you reach new audiences and maximize performance without compromising privacy. hellofyllo.com/articles/canna… #ContextualTargeting #CannabisMarketing #AI #DigitalMarketing

Performance or privacy? The tightrope for today's marketers is real! How do we drive solid ROI & also build trust? This article dives into strategies like contextual targeting & optimizing 1st party data. marketingdive.com/spons/performa…

The Digital Fork hosted by @RagovinVentures  returns to NYC this month for dinner no. 56. Power marketers welcome. Request an invite: digitalfork.hellofyllo.com/dinner56

In 2019, we launched with a commitment to challenge the status quo. We identified a crucial challenge faced by the cannabis industry — achieving compliance at scale. Our product and methodology empowered burgeoning cannabis and CBD brands to prioritize performance, liberating them from compliance concerns. In doing so, we sparked a transformation in marketing for highly regulated industries. As the trusted partner for cannabis and CBD data, our progressive audience segments began delivering unprecedented results, even for advertisers outside the cannabis domain. Solutions, initially intended for highly regulated industries, emerged as essential tools for mainstream consumer brands eager to create significant impressions. As 2022 ushered in stricter privacy regulations and a shift towards omnichannel digital marketing, we responded proactively. We welcomed Semasio, a pioneer in advanced contextual targeting solutions, into the Fyllo family. Fast forward to today, Fyllo is on a mission to power outperformance in privacy-first world. We are helping marketers from emerging brands to Fortune 500 companies, navigate the delicate balance between personalization and privacy, reach and relevance, safety and scale, all without compromise. And it's in this balance that we find a winning formula for advertising. Now our gaze is fixed firmly on the horizon—a future teeming with innovation aligned with our mission. We're not just ready to participate in the privacy-first performance revolution; we're set to lead it. Join us. Learn more about our mission at hellofyllo.com.

Another unforgettable @PTTOW experience for the books.

Today on Alchemy, Jennifer Martindale, SVP of Marketing for the @Cubs , shares her journey into the world of sports marketing. She delves into the unique path that led her to this role and highlights the groundbreaking achievement of the Cubs in becoming the first Major League Baseball team to partner with a CBD company. Listen now: podcasts.apple.com/us/podcast/alc…

This week on Alchemy, we had the pleasure of Brad Roth, Partner & President at @Knownis  joining the show. Brad discusses building a future-proof agency for modern marketers, adapting to technological advancements shaping the advertising landscape and @Knownis's unique approach that named them @adage A-List 2023 Data and Insights Agency of the Year. #advertising #data #agency Listen: hellofyllo.com/podcasts/brad-…

Are you prepared for warmer weather and spikes in spending? These 5 targeting strategies can help you take advantage of increased consumer spending in the coming months and beyond. hellofyllo.com/resources/blog…

Twitter opening its advertising doors to cannabis is a promising signal of the industry's progress thus far. While it provides an opportunity for brand building, as Fyllo's own @RagovinVentures puts it "channels like programmatic, connected TV, out of home and experiential" provide better bets when it comes to driving conversion. Thank you, @TLStanleyLA and @Adweek for including our perspective in this invaluable and timely outlook.

This week, Free AF Founder Lisa King joins Alchemy to discuss launching an alcohol-free canned cocktail brand, expanding into @sproutsfm nationwide and the rise of the "California Sober" movement. Listen to the episode: hellofyllo.com/podcasts/lisa-…

Our Chicago team had another incredible day at @RMHCCNI serving up a heartwarming Meal of Love. Thank you for having us and for all that you do.

This week on Alchemy, @grahamfarrar, President at @GlassHouseBR discusses taking the company public, expanding the brand portfolio and developing price models to compete with the Illicit market in California. Listen to the episode: hellofyllo.com/podcasts/graha…

In case you missed it, watch @ChadBronstein take the Brand Stage alongside legendary duo @MikeTyson and @RicFlairNatrBoy at @BzCannabis's Capital Conference. Thanks for having us @BzCannabis, @JasonRaznick & @JavierHasse youtube.com/watch?v=kPp-9-…

Digital Fork dinner no. 55 did not disappoint. Thank you to our Seattle crew for the inspiring conversations and to @canlis for the unbeatable views.