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Mouad Zaitouni
325 posts

Mouad Zaitouni
@SendLyst
Scaling Ecom Brands with Email Marketing | Book a call to claim your FREE Converting Pop Up + Audit 👇🏼
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57 Takip Edilen115 Takipçiler

Had a call with an ecom founder yesterday.
Asked him if he had abandonment emails set up.
He said yes.
Then I asked how many.
He said 2.
Abandoned checkout and abandoned cart.
That’s where most brands stop.
But there are 4 abandonment flows you should be having :
abandoned checkout
abandoned cart
Browse abandonment
Site abandonment
People think abandonment emails only mean someone almost bought.
But not everyone gets that far.
Some people only browse.
Some only visit the site.
Some add to cart.
Some reach checkout.
All of them showed intent.
So why only follow up with 1 or 2 of them?
Cover the full abandonment journey.

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@SaucySOFR first months feel awkward, then the relationships start doing the work
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@antoinesupply fulfillment is where people find out if the brand is actually good
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If I had to build an email system for an ecom brand from scratch, this is the exact order I’d focus on:
1- FOUNDATION:
Branded sending domain, SPF / DKIM / DMARC, deliverability setup first
2- LIST GROWTH:
Popups, quizzes, mystery discounts, spin-to-win, choosing the right incentive for the brand
3- FLOWS:
Welcome flow, abandoned cart, browse abandonment, post-purchase, winback
(Flows usually outperform campaigns.)
4-CAMPAIGNS:
3–4 campaigns/week, 60% value, 40% promotion
5- OPTIMIZATION:
A/B testing subject lines, offers, hooks, creative angles, send times
Most brands skip straight to campaigns, but the brands that are actually printing money from email usually nail all of these basics in the right order.
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@SaucySOFR cash flow positive and church is a solid operating system
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@LachezarVoynov getting addicted is so real, scaling days mess with your brain
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@ecom_pilot wanting it was probably more exciting than buying it
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@AnthonyEclipse 20k/month is where people start relaxing too early
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@nichdo_ selling one brand while starting another is a wild level of calm
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$0-$1mil With Ecom - Day 215
Super blessed today, didn't do much work. Launched a new batch of natives for the new brand we're starting as this one we've been documenting is getting sold lol. Looked at a car today, it was perfect. Finalising details and hopefully we should have that next week. God bless. Will keep y'all updated on this new brand we're starting and update every step of the way. Let's see how quick we can get this to 10k days lol.

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@adamtaylorl getting paid and still being annoyed is peak agency life lol
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Running an agency can be weird sometimes
We had a client pay us $10K, great brand, great guy, great onboarding
Then we never heard from him again… 💀
I called his personal number for weeks but he ghosted
It might sound good to get paid for nothing but we were so confident in getting results and that we could’ve scaled them up and he would be a client for months and paid us $100K+
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