Sensor Tower (formerly data.ai)

If you've been following the #WorldCup2026 then you know two titans, Spain and Argentina, are facing off on Sunday in the championship match. But the top 3 major sportswear brands might be taking home a trophy of their own after the final whistle. Get all your World Cup advertising insights here 👉 okt.to/YMiG5J With @adidas sponsoring 14 teams, including both finalists, @Nike outfitting 12 teams, and @Puma supplying 11, fans have flocked to stadiums wearing official jerseys of their favorite clubs - and the brands have been active with ad spend since the tournament began. Adidas poured the most money into digital marketing with a 48.5% jump in ad spend in June, compared to April and May combined, utilizing a massive ad campaign featuring Timothée Chalamet, (a youthful) David Beckham, Jude Bellingham, Lamine Yamal, Messi, and other soccer stars. Their top channel was @Instagram with 26%, and 18.8% on #OTT. Nike similarly ran their own soccer-driven campaign starring the likes of Kylian Mbappé, Vinícius Júnior, Erling Haaland, Ronaldo, and even Kim Kardashian. Their top channels varied from #LinearTV at 23.8%, Instagram at 21.3%, 16.8% on Facebook, and 11.2% ad spend on @YouTube. Puma opted for little soccer-geared ad spend or dedicated campaigns, instead rolling out static ads with players in their sponsorship deals, like Portugal's Diogo Dalot, and The US' Christian Pulisic, focusing 93.8% on Meta's Instagram and @Facebook. Regardless who raises the trophy, each of these brands have benefitted from their logos on the field, with early returns favoring Adidas share of national team jersey's averaging 58% over the first 3 weeks of June, with Nike at 36%. So, who are you rooting for in the finals? Are you going to be wearing your team jersey? I think we know the answer to that.

🍿 Get your popcorn ready. @Letterboxd is on everyone’s must watch list this week as acquisition talks swirl around the social network-based #movie app. Companies like @Netflix, @SonyPictures, @Paramountco, and multiple VC’s are all in the mix, looking to gain access to audience data on viewing habits, preferences, physical production, and competing catalogs.   Our data shows that while revenue has been fairly flat, DAUs have steadily increased over the last 12 months with +17.5% increase between Jan 1, 2026 – July 11th, vs. the previous 6 months. Letterboxd largest spike in downloads, DAUs, and revenue came in December when the company rolled out their Video Store feature on Dec. 10th, allowing users to rent hard-to-find indie movies. The increases continued through the end of the month with their popular “Letterboxd wrapped” promotion (similar to Spotify) leading to a +85.4% jump in revenue, +113% jump in absolute downloads, and +8.8% increase in DAUs from November to December. Similarly, website True Audience jumped +20.3% between October, 2025 and January, 2026 coinciding with a strong increase in ad spend, which soared 254% between October and November – all strong signals of user grown and engagement for companies looking to acquire the app. Sensor Tower has been critical in helping our customers research and analyze the data they need to make their most important finance and marketing decisions. We can do the same for you. Find out how 👉 okt.to/ZIWCUX #MobileAppInsights #DigitalAdvertisingInsights #CompetitiveInsights #signals #acquisitions

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 looks at the digital economy underpinning the sports landscape: okt.to/xFpQmy 🏀 🏆 From the World Cup to the @New York Knicks' historic NBA championship, the live sports craze has been utterly inescapable this summer — and we're unpacking all of it. Dive deep into mobile app performance, web behavior, advertising strategy, fan engagement, wagering, and sports gaming in this exclusive 50+ page report.  #WorldCup2026 #NBA #MarketInsights

AI is changing how businesses operate, allowing them to find new ways to work smarter, not harder - and we're here for it. Introducing the Sensor Tower MCP Server! Read the blog 👉 okt.to/U79Rtr The MCP (Model Context Protocol) is a bridge, or plug-in that allows Sensor Tower subscribers to directly connect their companies' AI tool, like Claude or ChatGPT, to Sensor Tower's Advertising and App Performance Insights (with additional datasets rolling out soon). This is another tool in your arsenal, meant to make it easier to interact with, run analysis, and collect the data and insights you need. TL;DR - you ask a question and get a coherent, easily digestible response, colored with detail and explanation that highlights why the insight is relevant and useful. Want to learn more, including guidelines, additional features, and best prompts to use? Check out the blog above! #MCPServer #MCP #CompetitiveInsights

Streaming apps are scoring big in DAUs, downloads, and sheer excitement with live sporting events. Read the blog here 👉 okt.to/kop2UY Admittedly, we don't measure "sheer excitement," but prove us wrong. With #WorldCup fever spreading across the globe, @FOXSports saw DAUs jump over 1,900% between June 7th and 14th with the start of the group rounds. Similarly, @peacock which airs the games in Spanish through Telemundo, saw a 53.8% increase in DAUs between May and June, aided by its live coverage of the US Open Golf Championship - a spike topped only by the Super Bowl in February. @paramountplus claimed its highest DAU spike YTD on June 15th with the live UFC Freedom 250 match, earning a massive jump in downloads of +427% WoW, while @AppleTV took its live sports event coverage to the grid, acquiring the rights to the 2026 F1 season. And though @Netflix, not so long ago, expressly stated they had no interest in live sports, that tune has changed with one-off NFL games and live sporting events like the @ufc Rhonda Rousey fight in May. Don't sit on the bench. Read our blog with the link above ⬆️ And if you want more sports insights, be on the lookout for our new report dropping next week: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁. #StreamingApps #LiveSports #MobileAppInsights #WorldCup2026 #AudienceInsights

Our State of AI Report 2026 is still making waves as @OpenAI releases it's newest model, ChatGPT 5.6. With it's IPO on the horizon, @CNBC dug into the report to show how Open AI's market share has slipped to 40% and how it's Average Monthly Revenue per User (ARPU) fairs against @claudeai #Grock and @perplexity_ai. Check out the full segment below! And, if you still haven't downloaded our full State of AI Report (we're not totally sure how that's possible), you can find it here 👉 okt.to/hPISne

🫶 The love just keeps growing for the hit reality show Love Island as the June premier of season 8 produced record MAUs for the Love Island USA mobile app. Global app downloads in June soared more than 45x MoM, hitting a peak of more than 9.2M, and in fact doubled YoY, increasing 132%. That's a leap of more than 10x compared to the season 6 premier in 2024, and 17x compared to the 5th season premier in 2023. So, who will win season 8? Our money is on Trinity and Bryce. (In truth, we just googled that. We're not sure who they are, but the internet is never wrong) #LoveIslandUSA #MobileAppInsights #CompetitiveInsights #SummerofLove

🎺 We're not usually ones to toot our own horn, but when a major tech YouTuber references your report in a video talking about AI and LLMs, and gains 650+ comments from 74k+ views, we really only have one thing to say. Toot. Toot. Thanks so much to Marton Barcza from TechAltar for his insightful point of view, weaving our State of AI 2026 Report with real financials of @OpenAI and @Anthropic. Video link below! And, if you haven't downloaded our State of AI report...what are you waiting for? Link for that in the comments. okt.to/VyNGgE

🎥 [VIDEO CUSTOMER STORY] @_Groww + Sensor Tower With over 100 million downloads, Groww has become one of India's leading investment platforms. As competition in India's fintech market continues to intensify, understanding market dynamics and competitive movements have become critical to sustaining growth. Read the full blog 👉 okt.to/cHV2QI @SankalpRohatgi3 Head of Growth at Groww, shares how Sensor Tower's #AppPerformanceInsights and #AppAdvertisingInsights have become an essential part of Groww's growth strategy – helping the team benchmark competitors, validate market opportunities, and make smarter strategic decisions. A big thank you to Groww and Sankalp for their continued partnership. #Fintech #CompetitveInsights #MobileAppInsights

Do you know who's on the other end of that mouse click? Your customer journey spans web, mobile, GenAI referrals, and everything in between. Your data should too. Want to see who's winning online, why, and how you can compete? Click here for a demo 👉 okt.to/7VUv34 Measure your True Audience (felines included) across: ➡️ 56 Countries ➡️ 4M+ Websites ➡️ Web Paths ➡️ Web Traffic Flows ➡️ GenAI-driven traffic #WebInsights #CompetitiveIntelligence #MobileAppInsights #GenAITraffic

Europe's finance app ecosystem is entering a new era of growth, AI, and the battle for retention. We collaborated with @AppsFlyer and @GoogleAds for a new report: The State of Finance for Marketers 2026 - Europe Edition. Download the full report here ➡️ okt.to/9OCwWa See how brands across Europe are navigating AI, the latest trends, and competitive positioning across key markets including France, UK, Germany, and Spain? Read the report with the link above. We won't even ask for your credit card number 💳

The LLM battle for users is global. While @ChatGPTapp was the leading AI assistant by MAUs across most major markets, competitors have gained traction in different regions. @GaminiApp recorded the strongest MAU growth across much of Europe, the US, Japan, and South Korea while #Doubao maintained dominance in China Mainland. Want more AI insights? Our State of AI 2026 report is ready to download 👉 okt.to/Awsrlz #StateofAI #AIinsights #AI #CompetitiveInsights

@venturetwins That's just the tip of the (A)Iceberg! Read the full report here: bit.ly/4xIKaOd

Americans now spend 2x more time chatting with AI companions than using dating apps. And the gap is widening 🤯

Have you downloaded our State of AI 2026 Report yet? It's 🧨! But don't take our word for it. The report has already been cited in @MarketingBrew, @FastCompany, @TechCrunch, @Forbes @TechTimes_news, @SchwabNetwork, @YahooFinance @Gizmodo, and more! Download the report 👉 okt.to/TB708j Do you know what #DigitalAdvertising categories are spending, using AI-related messaging? Generative AI brands alone, featuring AI terms, jumped from 5% in 2024 to 18% in the first five months of 2026, while their share of impressions nearly quadrupled. Financial Services, an early adopter of AI-messaging, it's has maintained its share of AI advertising spend with advertisers like @CapitalOne, #TZInsurance, and @ADP aggressively promoting AI-powered workplace financial services and workplace solutions. Want more AI insights? Click the link above to read the report!

We're heading into flea and tick season - which means, it's time to talk about pets and Retail Media. Read the blog 👉 okt.to/UybmxZ @Facebook was the top channel choice of 2026 so far, with half of the top eight brands allocated over 40% of their impressions to the platform. Towards the bottom of the list, @Freshpet and @Basepaws ran almost 90% of their impressions through @Amazon Ads OnSite Display, while @nexgard chewables for dogs earned nearly half their impressions on OTT. Want more insights into pet #RetailMedia through April? Check out the blog with the link above!

If there's one thing that keeps all dads running at peak performance - it's their sense of humor. Just ask their kids. To all of our Sensor Tower dads, and dads across our digital universe, we appreciate you...𝙱̶𝚊̶𝚍̶ 𝗗𝗮𝗱 jokes and all. Happy Father's Day! #FathersDay #DadsofSensorTower #DigitalDadInsights #DadJokes

The train is leaving the station, and it’s time for brands to become fluent in Generative AI — like, yesterday. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲: okt.to/1midMf Need more convincing first? Apps mentioning AI terms are on track for $12 billion in IAP revenue in H1 ‘26. Downloads for this cohort are up 177% versus H1 ‘23. And the number of apps featuring terms like “AI”, “LLM”, or “Machine Learning” is set to hit an all time high this year. In addition to 80+ interactive charts, inside the report you'll find: 🤖 𝗔𝗜 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿: An insider examination of the biggest AI headlines you thought you knew. Learn exactly how rivals are challenging ChatGPT’s dominance, understand the ways AI agents are transforming shopping behavior, and then deconstruct AI’s role as a content discovery (and ad) engine.  🤖 𝗚𝗲𝗻 𝗔𝗜 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: A data-packed overview of the market landscape. Learn about regional performance, LLM market share, monetization trends, user demographics, retention, and everything else you need to stay ahead of the game.  🤖 𝗔𝗜 𝗔𝗰𝗿𝗼𝘀𝘀 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀: Dive into the reverberating effects AI has had on industries across the digital ecosystem, as well as the ASO tactics top players are using to stand out, and the AI features brands are integrating into their platforms.  If you only read one report this year, it should be this one. #GenerativeAI

Will your apps work on Mars? In a few years, we may find out. A small company IPO'd on Friday, with a market cap equivalent to a sovereign nation - @SpaceX. Heard of it? Our VP of Insights chatted with @BloombergRadio about all things rockets, revenue, retention, AI, and how this little-known company (yes, we're kidding) might fair in the market. Check out the full segment below.

Hey US singles. You okay? In our newest report, 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲 - 𝙡𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙚𝙖𝙧𝙡𝙮 𝙣𝙚𝙭𝙩 𝙬𝙚𝙚𝙠 - we found some interesting (and maybe worrisome?) trends popping up. While traditional dating and social discovery platforms are seeing a steady decline in total hours spent, virtual companions are on the rise in the US. Maybe our next deep dive should be therapy apps? But that’s just the tip of the AI iceberg. Mark your calendars for June 16th. Our State of AI 2026 report is going to rock your AI-generated socks off. Now if you’ll excuse us, we have a dinner date with Siri and we don’t want to be late. #StateofAI #AIinsights #GenAI #CompetitiveIntelligence #DigitalInsights