Serv Strat in Action

🌊 The Subscription Economy is the next business tsunami. How can B2B players seize these business opportunities? Our new study provides a conceptualization, taxonomy, and framework for growth. Free access: doi.org/10.1016/j.indm… #subscriptioneconomy #servitization @LiU_IEI

The Japanese edition of Service Strategy in Action is now available online. Written by @C_Kowalkowski, Wolfgang Ulaga, Keiko Toya & Masaaki Mochimaru. str.toyokeizai.net/books/97844927…

Keynote talks for the #Servitization Consortium in Tokyo. @C_Kowalkowski & Wolfgang Ulaga discussed management of Customer Experience, Engagement, & Success. To succeed, companies need to monetize data and harness software expertise to innovate new digital business models. #CX

Digital #Servitization: The Next Competitive Frontier fieldservicenews.com/blog/digital-s…

. @C_Kowalkowski Professor Of Industrial Marketing at Linköping University outlines how two of the biggest trends amongst manufacturers, #digitalisation & #servitization, are in essence two sides of the same coin... #digital #bigdata #service ow.ly/svE050pRn62

Keynotes on how to price and sell service offers and monetize data at the @AsapSMF Service Management Forum

Signing books for company using S2iA in sales management training of sales force worldwide. Very nice initiative; looking forward to hearing about the reception.

XV #ASAPSMF 27-28.11 #florence Keynote speakers: @C_Kowalkowski, Linkoping University and Wolfgang Ulaga, @INSEAD Subscribe! asapsmf.org/xv-asap-servic…

Presentation of S2iA for Japanese Industry Consortium members, followed by nice informal discussions.

Thank you all for attending the book launch of the Italian edition of S2iA and @Rapaccini for the presentation. #servitization #ServiceStrategy

@PTC_Service Great to get a copy of Service Strategies in Action and signed by Wolfgang too! 😃 @WPCareySchool #LiveWorx

Another great interview from SiliconANGLE theCUBE: Wolfgang Ulaga, ASU | PTC LiveWorx 2018 youtu.be/tVxn3la3ACM Wolfgang Ulaga, AT&T Professor of Services Leadership and Co-Executive Director, Center for Services Leadership at ASU, sits down with Dave Vellante and Stu Minima…

@ASU professor Wolfgang Ulaga is all about competition: The business of improving, creating #B2B value, and maximizing the customer experience. Don't miss him at #LiveWorx ► newsr.ms/BdmhZWx #DigitalTransformation

Wolfgang Ulaga Discusses How to Develop Service Differentiation Strategies: ptc.com/en/service-sof… Hear him at @LiveWorx in Boston on June 18.

@ASU professor Wolfgang Ulaga, co-author of "Service Strategy in Action," has key insights into growth and constant competition. Hear his winning words at #LiveWorx ► lvwrx.co/GqBaK2J #DigitalTransformation

Delighted to announce "Service Strategy: Guida pratica per crescere con i servizi" — the Italian edition of Service Strategy in Action (S2iA). It is available as as hardcover and e-book. amazon.it/Service-strate…

Keynote by @C_Kowalkowski on how to grow a profitable service and spare parts business. Thank you for all interesting discussions at the @CopperbergAB Spare Parts Business Platform on how to lead change and put the service strategy into practice.

Don't miss Dr. Wolfgang Ulaga's workshop, Jan 24th at CBS @CBScph, on sucess factors needed for creating more value and securing profitable growth through services and solutions in B2B markets cbs.dk/en/node/512458

See Wolfgang Ulaga, Professor & Co-Executive Director, Center for Services Leadership at ASU, explain #Servitization and how B2B companies can grow their service and solution business youtube.com/channel/UCsKKf…