Seth LaReau

@PeterJennings88 Usually the combination of: - what you’re passionate about - what terrifies you Running another 100-miler next year for mine. Good luck, Peter!

This is fucking badass, Shaan is an inspiration. Now I want to find my misogi.

Jordan Love in a clean pocket when he sees a receiver streaking open

2014 NFC Championship game. Packers up 19-7 w/ 5 min left. Russell Wilson throws his 4th INT of the game and Morgan Burnett falls to the turf (vs. returning). Comedy of errors later and Seattle goes to the Super Bowl.

Kon K coming home and crushing the Bucks in front of hundreds of friends and family members — this is great stuff!!!

@CSURAM88 @PhilGalfond Probably the best video on this topic that can be easily understood by the average hardcore NFL fan. Super valuable.

For anyone who doesn’t understand the math, @PhilGalfond made an excellent YouTube video explaining why you should go for two after the first score: youtu.be/AcinsTe3qnY?si…

How to spot the sharp and square teams in the NFL: Watch what teams who are down 14 in the 4th Qtr do; after scoring if they go for two they are sharp, if they kick the XP they are square John Harbaugh & the Ravens went for 2. Jonathan Gannon & the Cardinals kicked the XP.

Super annoying to watch, but would rather the Packers lose this type of game in September instead of January.

@peteroverzet Congrats, Pete! You were awesome. Never selling my MANZCOIN 🚀

made sure to squat so you can see the whole sign live in 30 min

@brady_h Only if it’s uphill, then it’s a hike or part of a trail run. Gotta count the time on feet.

Runners: If you go for a walk (like a WALK walk), do you count it toward your weekly mileage?

@Jett_M_Ford @SheaSerrano You bought his book. He didn't make you buy it. @SheaSerrano is generally chill with his fans, but you're not entitled to him bending to your will just because you bought his book. Republicans buy sneakers, sure. Doesn't mean the people selling them have to become Republicans.

@theneedledrop Cadence

what's a good sugar free electrolyte powder that doesn't suck ass?

Trail running is 🚀 Many brands still compete on performance and price. The opportunity? 𝘌𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘪𝘵𝘺. The most interesting brands today flip the script: 🔹Insider storytelling 🔹Limited editions 🔹Luxury prices They thrive by 𝘯𝘰𝘵 competing with everyone else.

@JWLevitt Foresthill looked more packed than ever watching the livestream. Plus Des Linden pacing String Bean to the river. Love to see it!

There are substantially more people spectating Western States this year than ever before. 44K on the livestream and at least 2-3x more at the track than I’ve seen before. Trail running is BOOMING

@brady_h “We’ve got a cameraman on an e-bike headed up Cal Street from the river to see if they can get eyes on him. He left Foresthill 47 minutes ago and didn’t take on any ice.”

Marathon running: “Kipchoge just passed mile 18. He’s moving at 15.4 mph and his last 5k split was 14 minutes and 32.45 seconds!” UltraRunning: “So we think Kilian is in 3rd place but we aren’t sure. We lost him on camera but think he’s through mile 60? Check back in one hour.”

+1. @Nike @NikeTrail Drop the link. I have a hot, mountainous 50K in 4 weeks.

Western States Endurance Run preliminary results: 1. Caleb Olson (@nike) 2. Chris Myers (@brooksrunning) 3. Killian Jornet (Nnormal) 4. Jeff Mogavero (@on_running) 5. Daniel Jones (@adidas Terrex) 6. Seth Ruhling (@thenorthface) All under 15 hours. Insanity. Congrats, all!

Few places more beautiful than the Western States trail along the American River. 😍

@WadeWegner Thank you! 🙏 Glad it was helpful!

@SethLaReau great thread. thanks for sharing!

The Western States Endurance Run (@wser) is the Super Bowl of trail running. But, given its popularity, the numbers behind it are...not what you'd expect. 🏃 369 runners 💰 ~$1.2M in revenue 💸 Marginal net profit 🚫 No way to increase capacity What's going on here? 🧵

If you enjoyed this thread, give it a like and share it with a friend. I broke down the entire Western States model in Trail Waves, my newsletter about the business of trail running. Join here: trailwaves.substack.com

These unique dynamics, along with WSER's historical significance, have made the race one of the most coveted in the sport. For elites -- potentially career-defining. For everyone else -- a bucket list experience. A true cultural outlier with gravitational pull.