Shama Hyder

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Shama Hyder

Shama Hyder

@Shama

Keynote speaker on customer experience, growth, and Applied AI. Bestselling author. Built + exited Zen Media. Henry Crown Fellow.

Miami, Florida Katılım Kasım 2007
3.4K Takip Edilen41.3K Takipçiler
Shama Hyder
Shama Hyder@Shama·
OpenAI shut down Sora after one year. Disney found out 30 minutes before. While they built a video tool, Anthropic took 73% of enterprise buyers. The signal was real. It just wasn't theirs.
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Shama Hyder
Shama Hyder@Shama·
One job grew 800% in nine months. Forward Deployed Engineers. Their job: wire AI into what your company already does. The middleman only existed because you couldn't do it yourself. Now you can.
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Shama Hyder
Shama Hyder@Shama·
I am not teaching my kids to code. Everyone asks how to prepare kids for AI. They expect me to say robotics. But the tools change. Identity doesn’t. Here are the 5 things I tell my kids instead.
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Shama Hyder
Shama Hyder@Shama·
The capitalists are being replaced first, not the workers. PwC says AI industries grow revenue 3x faster. Same tools. Wildly different outcomes. The UNDP calls it The Next Great Divergence. Which side are you on?
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Shama Hyder
Shama Hyder@Shama·
1/ I counted the women at a sold-out AI meetup last night on one hand. Happy International Women's Day. Here is what nobody is saying.
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Shama Hyder
Shama Hyder@Shama·
5/ AI is not a tech skill. It is a thinking tool. You are already a builder. A strategist. A problem solver. This was made for you.
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Shama Hyder
Shama Hyder@Shama·
4/ Part of this is ethics. Women pause and ask "should I?" Part of it is identity. A lot of women do not see themselves as "techy." So they skip the meetup. They do not grab the seat.
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Shama Hyder
Shama Hyder@Shama·
3/ Harvard studied 143,000 people across 25 countries. Women are 22% less likely to use generative AI than men.
Shama Hyder tweet media
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Shama Hyder
Shama Hyder@Shama·
2/ LinkedIn data: women's share of senior leadership hires peaked in 2022 at 35%. It has dropped every year since. The decline is not because women stopped applying.
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Elle
Elle@BelleonaireAI·
@Shama @JJEnglert I set my Claude code up with obsidian and now feel somewhat restricted. Thinking of going another way as I continue to build with Cowork.
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JJ Englert
JJ Englert@JJEnglert·
Yesterday I dropped a guide on setting up Claude Cowork that blew up. One question kept coming up: how do I use all of this on my phone? Cowork doesn't have a mobile app yet. But there's a simple workaround. Push your Cowork workspace to a private GitHub repo. Open Claude Code on the Anthropic mobile app. Connect the repo. Done. Now every skill file, brain file, and writing style you built for Cowork is accessible on the go. No coding. 5 minutes to set up. Two things to know: This syncs your files and skills, not your connectors (Slack, Gmail, etc.) When you update files locally, push to GitHub to keep mobile current Full walkthrough below. Original Cowork setup guide (with the prompt to build your own system) is reposted below as well. Enjoy!!
JJ Englert@JJEnglert

Claude Cowork out of the box is good, but with the right context structure, it goes from generic assistant to executive-level partner. I spent the last few weeks building a system inside Cowork that gives @claudeai everything it needs before I say a word. Who I am. How I write. What I'm working on. My team. My calendar. My priorities. All of it. Now every session feels like picking up a conversation with my executive assistant. The difference is context. Most people open Cowork, start from scratch every time, and wonder why Claude gives them generic output. It's not a Claude problem. It's a setup problem. Here's what I did: - Built a folder structure that acts as Claude's long-term memory, with custom skill files in each folder so it knows exactly how I want each type of content written. -Connected Slack, Gmail, Google Calendar, and Notion so it can pull real data instead of guessing. -Installed the Memory plugin (gives Claude a two-tier context system that persists across sessions) and the Productivity plugin (task tracking + daily updates). That combination changed everything. Content drafts that used to take 3 rounds now land on the first try. Meeting prep, email replies, task management. All better because Claude already knows the context. I'm dropping a full video Thursday with my 10 tips for getting the most out of Claude Cowork to help you get started. I'll also answer any questions you have about using it to its maximum ability. Comment below. Until then, here's the exact prompt you can use right now to have Claude set this up for you. Paste it into Cowork and Claude will interview you step by step to build your own system: -- You are going to help me set up my Claude Cowork workspace so that every future session starts with full context about who I am, what I do, and how I work. We're building a "brain" that makes you useful from the first message. Here's how this works. You're going to interview me in phases. Ask me questions, then build the files based on my answers. Don't rush. Don't assume. Ask before you build. Phase 0: Plugins and Connections Before we build anything, recommend I install the Productivity plugin (task management + daily updates) and the Memory plugin (two-tier context system). Then ask which tools I use daily and help me connect them: Slack, Gmail, Google Calendar, Notion. The more tools connected, the more useful this system becomes. Phase 1: About Me Interview me to create an about-me.md file. Ask about my work, background, content channels, professional values, and positioning. Create the file, show it to me, and get my approval before moving on. Phase 2: Brand Voice Analyze any content I've already created. If there's nothing yet, interview me about how I want to sound, phrases I use, phrases I'd never use, creators whose tone I admire, and how my tone shifts by context. Create a brand-voice.md file with voice rules, tone by context, dos and don'ts. Get approval. Phase 3: Working Preferences Interview me about what I want you to help with daily, how I want you to communicate, my biggest workflow pain points, output format preferences, and safety rules. Create a working-preferences.md file. Get approval. Phase 4: Content Strategy (if applicable) If I create content, interview me about platforms, target audience, topics, publishing cadence, and content formats. For each platform, ask if I have existing skill files. If not, offer to create them. Create a content-strategy.md file. Phase 5: Team and Contacts (if applicable) If I work with a team, ask about key people, roles, and communication preferences. Check connected tools for team data. Create a team-members.md file. Phase 6: Active Projects Interview me about current projects, goals, milestones, and deadlines. Create individual project files in a Current Projects folder. Phase 7: Memory System Update CLAUDE.md with a hot cache of everything we've built. Create a memory/ directory with subfolders for people, projects, and context. Add a glossary.md for acronyms and internal terms. Phase 8: Skill Files Review everything. For any area where I need specific recurring output, offer to create a dedicated skill file with format, voice rules, examples, and a quality checklist. Rules: Interview me one phase at a time. Show each file before saving. If unsure, ask. Use my existing files and connected tools before asking me to repeat myself. Keep files concise. File names: lowercase, hyphens, .md format. Save everything to my workspace folder. Start with Phase 0.

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Shama Hyder
Shama Hyder@Shama·
@JJEnglert :) Yes, I have all my md files in Obsidian. That is the repository so I can use them across platforms. Are you recommending something different?
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JJ Englert
JJ Englert@JJEnglert·
So obsidian is a fantastic note taker. But it does little with AI. Cowork leverages AI + your computer to literally do things for you. So if you had a note for: research the best thai place in town in obsidian. Cowork would literally use your computer browser to go find the best thai place in town. make sense?
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Shama Hyder
Shama Hyder@Shama·
Solow's Paradox is back. $250B on AI, 90% of CEOs say zero productivity.
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Shama Hyder
Shama Hyder@Shama·
Anthropic spent $8M to troll OpenAI at the Super Bowl. Sam Altman fired back with one line. Both are winning. Here's why that matters for you:
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Shama Hyder
Shama Hyder@Shama·
Parenting is basically improv with better props now.
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Shama Hyder
Shama Hyder@Shama·
I just walked off stage in Aspen. The topic was Strategic Urgency. And the market immediately handed me the perfect case study. 60% of Dollar Tree’s new customers earn over $100k. But they aren’t buying milk or eggs. They are buying "The Thrill of the Hunt." This isn’t an inflation story. It’s a dopamine story. If you’re still tracking income instead of behavior, you’re missing the signal. #StrategicUrgency #ConsumerBehavior #Economy
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