Shaun Rudy

By the looks of my Newsfeed, it appears like a lot of work is getting done at #canneslions2023...

I started to watch the SNF game. Then, Cris Collinsworth came on the screen, and I just acquiesced to cutting my cuticles alone in the dark and in silence. Ultimately, I'm happy with my decision.

Big ups to the @Stoli brand and social community management team for this. #Marketing / #advertising has little cultural value in the grand scheme of the human condition. But, it can still have cultural significance when the moment is right. This is one of those moments.

Pro sports, traditionally, is an 'I sit there and consume the media,' where Twitch and streaming are more experiential. Now, the question becomes "How can sports become more experiential?" It's the billion-dollar question. deadspin.com/sports-have-a-… #GenZ #eSports #sportsmarketing

An incredibly important read. If you don't know who the sucker is at the poker table, chances are it's you...

The flowchart of truth! #marketing #mediaplanning #strategy #digitalmarketing #DigitalTransformation

Contextual media placement for @NatGeo at its finest at @cvspharmacy. #media #marketing #contextualadvertising

REAL BRANDS ADVERTISE ON TV. Well, maybe not. But running ads on TV does suggest your brand is more, uh, legit. It's "costly signaling" theory in action. Great research from @Thinkboxtv & @mishmashhouse51 Read more here: tinyurl.com/yxnhv9xs

A sobering reality that our global supply chain issues are multi-faceted - with no sole culprit and, sadly, no sole solution. One of the better analyses which attempts to unpack what will likely linger into 2022 (and possibly beyond). newyorker.com/magazine/2021/…

Dear @MLB, please find an alternate term than just repeatedly calling it "the sticky stuff." And, no, "juicing the balls" is not a better option either.

"While older people have mainly borne the physical health risks of Covid, the young have borne the mental health risks." A sobering reminder of how Gen Z has been reshaped by the #COVID pandemic forever. theguardian.com/world/2021/jun… #humandesign #consumertrends #marketing #GenZ

Still love prediction reads on a post-COVID world: a subscription-based model for travel, office redesign (& reassign), the New Flexibility (@ work), air purifiers as the hot new tech item, and the advent of virtual civilizations. linkedin.com/pulse/15-big-i… #tech #futureofbusiness

File under: adapting to a crisis. usatoday.com/story/travel/a… #marketing #advertising #digitalmarketing #covid19marketing #covid19impact

I never really dug saying "snackable content" anyway. nytimes.com/2020/11/25/bus… #marketing #marketingandadvertising #advertising #creativity

Ever-evolving social dynamics: How the #COVID19 pandemic and its unprecedented isolation has forced men to reevaluate the authenticity in their relationships with other male friends. msn.com/en-us/news/us/… #societyandculture #marketing #2020marketing #covid19impact

A comically-superb new #advertising campaign by the German government to anoint all "couch potatoes" as the special heroes of the pandemic: bbc.com/news/world-eur… #2020marketing #creativity #socialmedia #digitalmarketing #covid19marketing #marketing

Regardless of your politics, a burgeoning, generational case study about to happen here. technologyreview.com/2020/10/21/101… #2020marketing #marketing #advertising #creativity #socialmedia #influencermarketing #contentmarketing #branding

While written pre-Quibi demise, this whole analysis by @RaviMehta on why TikTok is exploding and Quibi is not; still, is a great strategic lesson. Self-proclaimed mavens who did not grasp its audience's motivations. reforge.com/blog/entertain… #marketing #2020marketing #content

Even in tough times, I'm still continually reminded why I love #advertising. #creativity #copywriting #marketing #2020marketing

Talk about walking the walk... businessinsider.com/ben-and-jerrys… #marketing #contentmarketing #societyandculture #branding #diversitymarketing #diversityandinclusion