Shira Center 🌙

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Shira Center 🌙

Shira Center 🌙

@shiracenter

VP, Innovation and Strategic Initiatives @BostonGlobe / Digital transformation, strategy & complex crypto leadership

Boston, Massachusetts Katılım Ekim 2010
495 Takip Edilen1.7K Takipçiler
Shira Center 🌙
Shira Center 🌙@shiracenter·
Day two of the Globe Summit, and I had the best assignment — moderating a morning discussion about their editorial series, Bold Types, which profiles leaders in Boston’s business community. Also, did you know that women run all of Boston’s major media companies? The next discussion featured Boston Globe Media and Boston Magazine.
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@juanmafdez si has leido los comentarios....te habrá quedado claro que la mayoría de la gente piensa que eres tonto, imbécil, bien queda, etc...y la mayoría suele tener razón, por eso ya nadie vota a restar, no podemos, menos madrid y esas mierdas.
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Shira Center 🌙
Shira Center 🌙@shiracenter·
In journalism, “We regret the error” is sacred. But when it comes to progress, that mindset can become a trap. At #BusinessofLocal last week, we talked about experimentation in local media — and why it’s still so hard. Part of it is cultural. Newsrooms are trained to avoid mistakes. But to build the future of local journalism, we need to experiment more. Done right, experimentation doesn’t weaken trust — it strengthens it by showing we’re listening, learning, and improving. And it doesn’t have to be expensive: A/B tests, pop-up newsletters, small social pilots.
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Shira Center 🌙
Shira Center 🌙@shiracenter·
Finally made it to the Mather Symposium in Atlanta — a gathering of local and regional news leaders. A few takeaways: • News alone won’t convert or retain subscribers — useful lifestyle information is the next frontier. • Trust remains journalism’s biggest advantage over AI, especially in local news. • “Democracy” doesn’t sell in most business pitches. • With subscription growth slowing, there’s no silver bullet — revenue diversification is key. Highlight: a masterclass in panel moderation with the CEOs of Gannett, Advance Local and Mediahuis.
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Shira Center 🌙
Shira Center 🌙@shiracenter·
Some moments make you pause. 📣 Opening Globe Summit 2026 on stage at the House of Blues was one of them. Our goal has always been simple: bring the best of @BostonGlobe journalism and the people behind it — off the page and onto the stage. Conversations that help make our region a better place to live, work, and thrive. Curious? Explore the program at bostonglobe.com or come say hello at the House of Blues. I’ll be here all day today and tomorrow.
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Shira Center 🌙
Shira Center 🌙@shiracenter·
Am I delusional for thinking Runes will eventually come back?
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