Shirley Sun

Martin Sorrell, Ron Howard, Robert Kraft Talk: I put up w a lot of guff to get the desired results I want/ need #MECATCANNES #CannesLions

#fbf @BBC and @MECideas talk with Reggie Yates at @mec Lounge: so excited to hear about his documentaries going onto digital video platforms

#fbf to MEC hosting Elisabeth Moss and Lisa Sugar. Lucky to learn about the lives of such amazing role models #MECATCANNES #CannesLions

#fbf to great Minds for Rational Momentum Talk @ MEC Lounge: such an intelligent and insightful group & discussion #MECATCANNES #CannesLions

LGBT Diversity Talk @ MEC Lounge: Brave brands promoting inclusion @Google @IKEAUSA @TiffanyAndCo @Airbnb @subaru_usa @Match @HSBC Taiwan

If u want to connect w/ a human, cust service chats boxes can be useful to brands whereas ai allows for immediacy #MECATCANNES #CannesLions

L'Oréal Changing the Game: creative testing on @YouTube for @LOrealParisUSA Root Cover Up to capture data/attn #MECATCANNES #CannesLions

Defining Culture thru Brand & Artist Collab: tricky triangulating brands and artists, but we start w/ the artists #MECATCANNES #CannesLions

"Men still run the world" says @sherylsandberg on stage at #CannesLions

President Juan Manuel Santos, Republic of Columbia: "thing the unthinkable-think out of the closet" #MECATCANNES #CannesLions #Peace

Ben Tatta on 605: matches ad exposure data to transactional data. Soon to provide second by second insights #MECATCANNES #CannesLions

Tim Castree: it is a competitive imperative to continue to solve this challenge (re: cross channel conversions) #MECATCANNES #CannesLions

Mark Gall on Alphonso: target TV watchers w/ CRM integration to reach only loyal/high spending customers. #MECATCANNES #CannesLions

Pinspiration board. Never run out of things to do @ Cannes #MECATCANNES #CannesLions

Telling a Good Story:Ian McKellen+The Brooklyn Brothers-If there weren't negativity there'd be no need for labels #MECATCANNES #CannesLions

A$AP Rocky and Viacom: A Fait Accompli- Right now social media has a bigger audience than television #MECATCANNES #CannesLions

The Art of Collaboration: Being able to bring up the message organically at any time (like on radio) is possibly the best messaging

Is Entertainment the most Powerful Way to Make a Difference: "U can for a moment directly empathize w/ them. U can really receive something"

IPG Women's Talk: amazing seeing such a large space packed w/ women adding to convos on gender, race, ethnicity #MECATCANNES #CannesLions