SIGMA America

A glimpse into the Sigma NYC Pop-Up, open now through April 4. There's plenty more to come, including personalized lens labs, lectures, workshops, photo walks and more. We are truly grateful for the community we have and are still continuing to grow! Our expert staff is on-site ready to answer your questions about Sigma and our premium products. 21 Spring Street March 14 – April 4 10AM – 6PM Get the latest Sigma NYC Pop-Up news by clicking the link below: bit.ly/sigma-nyc-popu… #SigmaNYCPopUp

Sigma NYC Pop-Up Today is our official Grand Opening, we are so excited to meet everyone. For three weeks, our SoHo space becomes a place to see, hold, and experience our latest cameras and lenses — alongside a curated program of talks, workshops, and photo walks led by Sigma Ambassadors and accomplished creators. 21 Spring Street March 14 – April 4 10AM – 6PM Link below to learn more: bit.ly/sigma-nyc-popu… We look forward to seeing you there! #sigmanycpopup

CP+2026 Sigma exhibited at CP+ 2026, one of the world's largest camera and imaging shows, at Yokohama, Japan. A big thank you to everyone who visited our booth. #sigma #MadeinAizuJapan

Sigma BF has won the iF DESIGN AWARD 2026 Gold. The Sigma BF, a full-frame mirrorless camera, has won the iF DESIGN AWARD 2026. Gold—one of the highest honors in the international design world. Out of over 10,000 submissions from 68 nations, the Sigma BF was one of only 75 outstanding winners to be awarded the gold trophy. They were selected by the high-caliber jury, consisting of 129 independent design experts from all over the world. This marks the third Gold Award received for Sigma’s digital camera products, following the Sigma dp Quattro and the Sigma sd Quattro. We will continue our pursuit of the highest image quality and remain dedicated to developing photographic equipment that prioritizes fundamental performance and brings true value to our customers. Evaluation comments by the jury: With true unibody construction and a radically simplified interface, this camera strips photography down to the bone. The clarity of its operating system and UI redefine contemporary camera design, allowing users to focus on the creative joy of photography. Fewer buttons = more vision. For further information on the award, please visit: press.sigmaphoto.com #sigmabf #madeinaizujapan

Sigma Ambassador Naga Endo explores photographing old Tokyo in black and white using the Sigma BF and 35mm F2 DG I Contemporary lens. With a single perspective, quiet alleys, worn details, and fleeting scenes become nostalgic records of a city constantly changing and disappearing. To see more beautiful images + read his experience click the link below: bit.ly/sigma-tokyo-bw… #sigmabf #streetphotography #sigma35mmf2 #monochromephotography

All Access: Sigma Aizu Primes on the set of a BF Camera Commercial Featuring the Sigma BF Camera, "You and I" is a short film that captures a blossoming love story with an elegant, upscale backdrop. To bring this story to life, director Dmitriy Usov used the Sigma Aizu Prime line of cinema lenses to ensure clean yet organic visuals – sharp enough for exceptional detail at 4K, but just soft enough to add beautiful texture and depth to the picture. Sigma Aizu Primes also stand apart from the crowd with their maximum aperture of T1.3 across the line. The extremely shallow depth of field and low-light capability truly enhances any cinematographer’s overall storytelling toolkit. Learn more about Sigma premium cameras and lenses at sigmaphoto.com. #sigmabf #photography #sigmaaizuprimes #shortfilm #madeinaizujapan

Sigma NYC Pop-Up 2026 This all-new experience will feature Sigma’s latest photography gear including our radically simple BF Camera and a wide variety of our premium lenses, plus exclusive workshops, educational lectures, photo walks, and our daily “Sigma First” Lens Lab. To learn more click the link below: bit.ly/Sigma-NYC-Pop-… #sigmanycpopup

Sigma is pleased to announce the development of the Sigma 85mm F1.2 DG | Art. We expect to launch this lens in September 2026 for Sony E-mount and L-Mount. The Sigma 85mm F1.2 DG | Art is a large-aperture medium-telephoto lens designed for full-frame mirrorless cameras. With the latest optical design, the lens delivers exceptional resolution even at maximum aperture, enabling striking portrait photography with the distinctive depth of field unique to F1.2. Featuring a compact, lightweight design and fast, precise autofocus driven by dual HLA (High-response Linear Actuator) system, the lens offers reliable performance for professional applications. With the addition of this lens, Sigma's lineup of F1.2 prime lenses is now complete, joining the Sigma 35mm F1.2 DG II | Art and Sigma 50mm F1.2 DG DN | Art. The Sigma 85mm F1.2 DG | Art is currently being exhibited at the Sigma booth at CP+ 2026 in Yokohama, Japan through March 1, 2026. #Sigma85mmF12Art #madeinaizujapan #SigmaArt #photography #SIGMA

NEW: Sigma 15mm F1.4 DC | Contemporary Sigma is pleased to announce the launch of the Sigma 15mm F1.4 DC | Contemporary, a new large-aperture wide-angle lens designed for APS-C cameras. Scheduled for release on March 12, 2026, this new model combines uncompromising optical performance with excellent portability to allow for effortless creative expression. -An all-round wide-angle lens with exceptional portability. -Approximately 50% lighter, delivering greater flexibility -Pursuing even higher optical performance -Rich expressive power with a large F1.4 aperture -Designed to minimize flare and ghosting -Ideal for high-quality video production -Smooth, responsive autofocus powered by a stepping motor -Minimal focus breathing -Aperture ring or control ring with various functions -Dust- and splash-resistant structure / water- and oil-repellent coating Available mounts: Sony E-mount, FUJIFILM X Mount, Canon RF Mount Launch: March 12th, 2026 * Product appearance and specifications are subject to change. * This product is developed, manufactured, and sold based on the specifications of E-mount, which were disclosed by Sony Corporation under the license agreement with Sony Corporation. * This product is developed, manufactured, and sold under license from Canon Inc. #Sigma15mmF14Contemporary #madeinaizujapan #sigma #photography #Sigmacontemporary

NEW: Sigma 35mm F1.4 DG II | Art Sigma is pleased to announce the Sigma 35mm F1.4 DG II | Art, a large-aperture wide-angle lens for full-frame cameras that combines outstanding resolution with a compact, lightweight design. As the latest evolution of the 35mm F1.4—the origin of the Sigma Art line renowned for its overwhelming optical performance—this lens will be released on Thursday, April 16, 2026. Features: -Exceptional resolution across the entire frame from maximum aperture -Rich and beautiful bokeh without color bleeding -Newly developed AAC (Advanced Amorphous Coating) -Pursuing uncompromising compactness and lightness -Fast and quiet autofocusing with dual HLA system -A long-lasting, reliable tool for photographic expression -Various shooting assist functions -Designed to minimize focus breathing -Dust- and splash-resistant structure and water- and oil-repellent coating -Petal-type hood with locking mechanism Available mounts: L-Mount, Sony E-mount Launch: April 16th, 2026 Product appearance and specifications are subject to change. L-Mount is a registered trademark of Leica Camera AG. This product is developed, manufactured, and sold based on the specifications of E-mount, which was disclosed by Sony Corporation under the license agreement with Sony Corporation. #Sigma35mmF14IIArt #madeinaizujapan #sigma #photography #sigmaart

NEW: Sigma AF Cine 28–105mm T3 FF Sigma is pleased to announce the launch of the Sigma AF Cine 28–105mm T3 FF as part of Sigma's Cine Lens series. This new model is the second lens in the Sigma AF Cine Line, an autofocus cinema lens series that brings innovation to the film production scene. Advanced optical design and outstanding rendering performance The optical systems of the Sigma 28-105mm T3 FF incorporate the designs of the highly acclaimed still lenses: the Sigma 28-105mm F2.8 DG DN | Art. Combining the experience gained through years of lens design, the latest development technology, and the advanced manufacturing techniques of Sigma's sole production base, the Aizu factory, these lenses deliver exceptional resolution and beautiful bokeh regardless of focal length or focus position, along with a sharp, clean look with minimal flare and ghosting. Professional-grade mechanical design and operability Inheriting the rendering performance and reliability of Sigma's Art lenses, the AF Cine Line integrates cinema-style mechanics and operability, optimized for professional cinema production. It features a limited-rotation focus ring, industry-standard 0.8M pitch gears, and a clickless aperture ring to meet industry demands. AF system with excellent tracking capability and near-silent operation Equipped with a linear motor HLA (High-response Linear Actuator), the Sigma AF Cine Line captures intense movements in action scenes, rapid focus shifts in gimbal or handheld shooting, and unpredictable moments in documentaries without missing a split second, providing reliable support for filmmakers in various shooting situations. Available mounts: L-Mount, Sony E-mount Product appearance and specifications are subject to change. L-Mount is a registered trademark of Leica Camera AG. This product is developed, manufactured, and sold based on the specifications of E-mount, which was disclosed by Sony Corporation under the license agreement with Sony Corporation. #sigma28105mmt3ff #madeinaizujapan #sigmaafcineline #filmmaking #sigmacinelens

Go behind the scenes of "You & I" by Dmitriy Usov. This short film beautifully blends Sigma's latest innovations, from our iconic new lineup of Sigma Aizu Prime cinema lenses to our radically simple Sigma BF camera. For all photographers and filmmakers, make Sigma a part of your journey every step of the way. To watch the short film, visit our YouTube channel at youtube.com/sigmaphoto #sigmabf #photography #sigmaaizuprimes #shortfilm #madeinaizujapan

A night reflecting on wildlife and art. Last Friday, at the Sigma Burbank Showroom, photographers and filmmakers Bryce Way and Daniel McMullin showcased their beautiful work from Africa. Attendees had the opportunity to watch their short film "Discovering African Wildlife" and get a behind-the-scenes experience. This short film featured the Sigma 150-600mm DG DN OS | Sports lens. Guests enjoyed one-on-one conversations with the filmmakers about their trip, professional experiences, and product recommendations. Sigma displayed a new gallery installation that featured their top photos from this trip. Stay tuned for future Sigma Showroom events. #SigmaBurbankShowroom #Wildlifephotography #Sigmalenses #Shortfilm

"I had an absolute blast using the Sigma 35mm F1.2 and 50mm F1.2 lenses in Cairo. Egypt is filled with incredible scenes and cultures, and it was fantastic pairing lenses like these with an environment that already feels so visually rich." - photographer and filmmaker Bryce Way Link below for more beautiful photos: bit.ly/sigma-egypt-ga… #sigma #egypt #sigmalenses #travelphotography #photogallery

Timeless, elegant, classic. This short film entitled "You & I" observes a couple in love as they capture every fleeting moment with the Sigma BF camera. Like a blossoming love, the Sigma BF feels easy and free, beautiful and alluring, simple and clean. The promise of a fresh start, the potential for so much more. It's the feeling you get with this one-of-a-kind camera by your side. And this is only the beginning. You & I was shot exclusively on Sigma Aizu Prime lenses. Learn more about Sigma premium cameras and lenses at sigmaphoto.com. CREDITS : Director and Editor: Dmitriy Usov Producer: Poppy Shaw Production Company: Calcott Films Cinematographer: Erick Turcios 1st Camera Assistant: Brandon Schloss Steadicam Operator: Garet Jatsec Gaffer: Isaac Crane Grip: Emma Silverstein Stylist: Sasha Alexander Hair and Make‑Up Artist: Asia Park Production Design: Antoinette Michela Production Assistant: Polina Bogusevich Colorist: Dmitry Litvinov Sound Designer: Guadalupe Fernandez‑Perez Music: You and I by Nanamé Songwriter, Performer Nanamé Music Production by Hayden Duncan, Jo Bervy Music Sound Engineer Hayden Duncan Cast: Alivia Levie and Mason Kokodynski #SigmaBF #photography #sigmaaizuprimes #shortfilm #MadeinAizuJapan

A full-frame, one-lens solution for travel – the Sigma 20-200mm F3.5-6.3 DG | Contemporary. Photographer Lindy Lin explores Hawaii's Big Island with the #Sigma 20-200mm lens, turning beach days and ranch visits into photo adventures. From curious horses and flying peacocks to dolphins, sunsets, and brand shoots, this lightweight zoom keeps up, capturing wide vistas, details, and joyful surprises wherever she wanders. Full article + more photos: bit.ly/sigma-20-200mm… #photography #travelphotography #hawaii

Shooting a car commercial in four hours? It helps to have tools you can rely on. Faced with a tight schedule, DP Brianna Devons selected Sigma Cine FF High Speed Prime lenses for their speed, consistency, and image quality. The 24mm, 40mm, and 85mm T1.5 lenses enabled efficient lens changes, sharp visuals, pleasing bokeh, and reliable color, helping deliver premium results for a premium vehicle brand. bit.ly/sigma-cine-car… #Sigma #sigmacine #cinematography #sigmalenses #filmmaking

Have you tried this lens? The Sigma 100-400mm F5-6.3 DG DN OS | Contemporary brings all the action to you. This everyday telephoto lens is lightweight, durable and provides excellent image quality. This lens is available for Sony E-mount, FUJIFILM X, and L-Mount. Save $50 and get Free Shipping* now through March 1. Shop now by clicking the link below: bit.ly/sigma-instant-… * On orders $199 or more. US only. Restrictions apply. Offer ends March 1, 2026. See website for details. #sigma #sʜᴏᴘɴᴏᴡ #sigmacontemporary #photography #sigmalenses

Sigma joined photographer Vitor Rodrigues for a hike through Yosemite National Park – along with the Sigma 60-600mm F4.5-6.3 DG DN OS | Sports lens – for a recent video on our YouTube Channel. Throughout the afternoon, Vitor talked with us about his love for nature, his development as a photographer, and his discovery of Sigma lenses that have helped drive his art forward. Our team captured his candid thoughts along with some beautiful footage of Yosemite's spectacular landscapes. Watch the full video using the link below: youtube.com/watch?v=vbE4HZ… #sigma #landscapephotography #sigma60600mmsports #yosemite #sigmalenses