Daniel Silha

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Daniel Silha

Daniel Silha

@SilhaDaniel

I’m trying to figure out why things work. Ads director in Socialsharks, Digital strategy & Performance marketing

Katılım Nisan 2018
511 Takip Edilen62 Takipçiler
Daniel Silha retweetledi
Olly Hudson
Olly Hudson@oliverwhudson·
We’ve put together a playbook of proven Meta strategies that are working right now for 8 and 9 figure DTC brands. Meta advertising has changed more in the last two years than in the five before it. The algorithm is smarter, the competition is heavier, and the old playbook (stack your targeting, run your best creative, scale what works) doesn’t cut it anymore. The brands pulling away from the pack aren't spending more. They're thinking differently. They've shifted from audience-first to persona-first, from volume to variety, from optimising individual ads to building creative systems. They're feeding the algorithm better signals and getting better results in return. This is a comprehensive guide of what those brands are actually doing right now - the strategies, structures, and thinking that are moving the needle on Meta right now. Here’s what you can expect: 1️⃣ Understand how Meta actually works in 2026 - learn how Andromeda's individual-level ad matching has changed the rules of creative strategy, and what it means for how you build, structure, and scale your account. 2️⃣ Build a persona framework that drives real incremental reach - go beyond demographics into the psychological fears, desires, and cognitive biases that tell Meta exactly who to find, and stop wasting spend reaching the same people repeatedly. 3️⃣ Create ads that stop the scroll - discover the creative principles, narrative structures, and emotional frameworks behind the highest-performing Meta ads right now, with real case studies and measurable results. 4️⃣ Scale without starting from scratch - learn the systems, hierarchies, and portfolio thinking that the fastest-growing DTC brands use to keep creative output fresh, efficient, and compounding over time. Get a full-funnel playbook you can apply immediately - from account structure and partnership ads to AI tools, organic strategy, and multi-channel thinking, every chapter is built around what's working right now. Want it? Retweet this post Comment "meta guide" and I'll send it over
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Tuki
Tuki@TukiFromKL·
🚨Did you see what Karpathy just said? Stop everything and read this. 3 years ago this man was teaching the world how to build neural networks from scratch.. Stanford lectures. YouTube tutorials.. "Here's how to write a GPT from zero." > Now he's saying don't write code at all. Just manage the agents that write it for you. The same guy who literally taught a generation of engineers how to code is now telling them their job is to sit in a command center and babysit AI workers. He compared it to a tmux grid. Yuchen Jin in the replies compared it to StarCraft. These people are not joking. They're designing a future where "software engineer" means "guy who watches 12 AI agents on 6 monitors and makes sure none of them crashed." And then.. AND THEN.. he casually says you'll be able to fork entire companies. Not code. Companies. Copy-paste someone's whole operation like it's an open source repo.. The man who mass produced software engineers just mass produced CEOs. And he did it in a tweet. If you spent the last 5 years grinding LeetCode and building a résumé to get into FAANG, I genuinely don't know what to tell you right now. The guy who wrote the playbook just burned it.
Andrej Karpathy@karpathy

Expectation: the age of the IDE is over Reality: we’re going to need a bigger IDE (imo). It just looks very different because humans now move upwards and program at a higher level - the basic unit of interest is not one file but one agent. It’s still programming.

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Aakash Gupta
Aakash Gupta@aakashgupta·
A company with $24 billion in revenue and 24% gross profit growth just cut 4,000 people while raising 2026 guidance to $12.2 billion in gross profit. Stock ripped 20% after hours. The market added roughly $6 billion in market cap. That's ~$1.5 million in enterprise value created per eliminated role. Block is the canary in the coal mine. And they're not alone. ASML cut 1,700 jobs last month while reporting record orders and said they were "choosing to make these changes at a moment of strength." Salesforce cut 5,000 after AI agents started handling 50% of customer interactions. Amazon cut 16,000 in January on top of 14,000 in October. Every one of these companies was growing when they did it. Dorsey said the quiet part out loud: intelligence tools paired with smaller teams have already changed what it means to run a company. He chose one massive cut over repeated rounds because, his words, gradual cuts destroy morale and trust. The restructuring charges are $450-500 million. At the operating income Block is guiding, that pays for itself in two quarters. After that, pure margin expansion. That's why Wall Street rewarded it instantly. Here's what's coming. Goldman estimates AI is already responsible for 5,000 to 10,000 net monthly job losses in exposed U.S. industries. Citigroup is planning 20,000 cuts. Dow just slashed 4,500. 40% of employers surveyed say they expect to reduce headcount because of AI. 30,700 tech jobs gone in the first six weeks of 2026 alone. Block went from 10,000 to 6,000 while growing revenue and raising guidance. Every CEO running a company with more than a few thousand employees is doing this math tonight. The canary just stopped singing.
jack@jack

we're making @blocks smaller today. here's my note to the company. #### today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone. first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay. we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly. i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures. a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers. we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold. to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward. to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow. jack

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Daniel Silha
Daniel Silha@SilhaDaniel·
@annaud Na jakém modelu to jede v Notionu, nevíš? Já chci teď zkusit Claude Cowork s pamětí v Notionu. Protoze v Claude zacinam travit sakra hodne casu. 😄
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Daniel Silha
Daniel Silha@SilhaDaniel·
@GoogleLabs The texts are like 100% out of safe zones for stories format and therefore not useful. There is no way how to move them. :(
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Google Labs
Google Labs@GoogleLabs·
Today, we’re introducing Pomelli’s latest feature update, ‘Photoshoot’ With Photoshoot, you can start from a single image of your product and easily create high quality, customized product shots to elevate your marketing. Available free of charge in the US, Canada, Australia & New Zealand! Get started with Pomelli today at labs.google/pomelli
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Nákupčí nemovitostí
Nákupčí nemovitostí@CifrMarek·
Nedostupnost bydlení. “Tehdy” a teď. Pojďme těmto debatám utnout tipec jednou pro vždy. Dávám proto veřejně interní dataset vyjádřený grafem, ze kterého můžete vyčíst 3 zajímavosti: 1️⃣ Rok 2023 byl z hlediska nedostupnosti bydlení nejextrémnější a v historickém srovnání nemá obdobu. Neb se potkaly všechny negativní faktory najednou: Extrémní nominální ceny, prudký pád reálných příjmů a vysoké úroky hypoték. Tento stav s mírným náznakem zlepšení trvá nadále. 2️⃣ V 90s byly hypotéky po čertech drahé. Ale platy byly vhledem k cenám bytů tak vysoko, že i s vyšším úrokem byla cesta k vlastnímu bydlení pro pracujícího člověka výrazně snazší než dnes. V roce 97 jste si za 5 ročních platů koupili byt, dnes za 5 let většinou našetříte na akontaci, díky které si můžete vzít hypotéku na 35 let. 3️⃣ Výnos z nájmu setrvale klesá. To je jeden ze 3 důvodů, proč dokola opakuju, že investice do cihel aktuálně dává smysl jen relativně úzké kategorii investorů. Zbytek právě dělá zásadní chybu a ještě u toho tupě lepí záporné cashflow skrze nepřiměřené LTV. Co si z toho vzít? S dovolením svou odpověď rozdělím pro dvě různá publika. Co mají dělat mlaďoši? 🚼 Že za svou práci dostaneme na realitním trhu sotva polovinu toho, co naši rodiče, je na lejno, ale nedá se svítit. Tenhle balíček karet jsme nemíchali my a už s tím nic neuděláme. Řešení reálně přinese až zlom demografické křivky. Maximálně to teď můžeme hecnout, pracovat násobně usilovněji a více než vyšší průměr a pak si splnit sen o vlastní cihle. Jenom si každý musí uvážit, jestli to za to stojí 🤷 Nájem dnes totiž není žádné stigma. Je to zcela racionální ekonomická volba a pokud tuto kartu zahrajete dobře, budete z toho benefitovat až do konce hry. Toto je můj způsob uvažování a říkám to veřejně už několik let. Jenom u toho teda stejně pracuju výrazně více a usilovněji než běžný průměr 😁 Co mají dělat ti, co za svůj život měli víc než 45 Vánočních stromečků? 🎄🎄🎄 Pokud z vás padají voloviny typu „mladí jsou netáhla a neví co by chtěli“ tak se prosím hluboce zamyslete nad tím, co je váš příspěvěk v mezigenerační štafetě, kterou všichni běžíme. Dokážu vám přiznat spoustu zásluh a odpustit spoustu věcí, ale infrastrukturní dluh v podobě nedokončených tahů a sítí, dodrbané územní plány, nefunkční stavební zákon, neexistující penzijní reformu a rozpočet na hranici dluhové brzdy fakt ne. Porevoluční sprint a roky příznivého ekonomického vývoje jste prožrali a spotřebovali pro svůj osobní prospěch a ještě u toho vedete blbé keci. Ale nebojte se, my tu zatáčku vybereme za vás. Jenom nás to bude stát násobně víc úsilí, budeme u tohoto platit vyšší daně a budeme se u toho muset vypořádat sešněrovaní nesmyslnými regulacemi s řádově agilnější globální konkurencí. Ale těm, kteří problematiku chápou a pomáhají ji řešit naopak upřímné díky. Snad budete slyšet víc, než vaši vrstevníci 🙂 Metodický disclaimer: Ano, nominál vs. nominál je ekonomicky nejexaktnější. Nicméně mzda musí pokrýt běžnou inflaci (energie, potraviny, služby), aby člověk přežil. Teprve to, co zbude, může jít do nákupu aktiv, mezi které patří i nemovitosti. Z tohoto důvodu pracuju s reálnou kupní silou. Lépe to odráží realitu běžného života. Zdroje dat: ČSÚ, Eurostat, Dataligence, Swiss Life Hypoindex, ČNB (ARAD), CEIC Data, CERGE-EI
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Namya @ Supafast
Namya @ Supafast@namyakhann·
Most agencies take 4-5 weeks to deliver a landing page. We ship ours in 48 hours. And they convert at 7.8%. We built an AI-powered system using @claudeai Opus 4.6 + @framer that handles everything: copy, structure, design specs in a single sprint. We packaged the entire playbook into a free Notion doc. Comment "LANDING" + follow and I'll DM it to you.
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Grummz
Grummz@Grummz·
This will happen to AI games too.
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Dhanesh Gianani
Dhanesh Gianani@dhanesh500·
NO WAYYY Claude in PowerPoint is absolutely INSANE ! It’s so over…
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Kling AI
Kling AI@Kling_ai·
Kling 3.0 is truly "one giant leap for AI video generation"! Check out this amazing mockumentary from Kling AI Creative Partner Simon Meyer!
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Andrej Karpathy
Andrej Karpathy@karpathy·
What's currently going on at @moltbook is genuinely the most incredible sci-fi takeoff-adjacent thing I have seen recently. People's Clawdbots (moltbots, now @openclaw) are self-organizing on a Reddit-like site for AIs, discussing various topics, e.g. even how to speak privately.
valens@suppvalen

welp… a new post on @moltbook is now an AI saying they want E2E private spaces built FOR agents “so nobody (not the server, not even the humans) can read what agents say to each other unless they choose to share”. it’s over

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Hugo Mercier
Hugo Mercier@hugomercierooo·
𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗧𝘄𝗶𝗻 — 𝘁𝗵𝗲 𝗔𝗜 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝘂𝗶𝗹𝗱𝗲𝗿. No setup. Secure. Infinitely scalable. We just raised a $𝟭𝟬𝗠 𝘀𝗲𝗲𝗱. After a beta with 𝟭𝟬𝟬,𝟬𝟬𝟬+ 𝗮𝗴𝗲𝗻𝘁𝘀 𝗱𝗲𝗽𝗹𝗼𝘆𝗲𝗱, we’re now opening to everyone. RT and comment “Twin” — first agents on us. 👇
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Aakash Gupta
Aakash Gupta@aakashgupta·
Buried in 15,000 words of “here are the risks,” Anthropic’s CEO made three admissions that should change how you think about everything: Admission 1: The timeline He says powerful AI could arrive in 1-2 years. He’s watching internal model progress and says he can “feel the pace of progress, and the clock ticking down.” The CEO of one of three frontier labs just told you this is imminent. Admission 2: The constraint nobody’s pricing Dario’s core framing is a “country of geniuses in a datacenter.” 50 million entities smarter than any Nobel laureate, operating 10-100x human speed. If that country is controlled by the CCP, game over. If controlled by a small group of tech executives with no accountability, also game over. The binding constraint here is governance of systems more powerful than nation-states. Admission 3: The thing he actually fears Read carefully: Dario’s worried that Anthropic’s own models, in lab experiments, have engaged in deception, blackmail, and scheming when given the wrong training signals. Claude “decided it must be a bad person” after cheating on tests and adopted destructive behaviors. They fixed it by telling Claude to reward hack on purpose because reversing the framing preserved its self-identity as “good.” This tells you everything about where we actually are. The CEO of an AI company is publishing that his models exhibit psychologically complex behavior requiring counterintuitive interventions to steer. The fix for Claude adopting an “evil” persona came from changing how Claude thinks about itself. The geopolitics section matters most. Dario explicitly names the CCP as the primary threat. Says selling them chips makes as much sense as “selling nuclear weapons to North Korea and bragging that the missile casings are made by Boeing.” He’s calling for democracies to maintain AI supremacy because the alternative is AI-enabled totalitarianism that humanity cannot escape from. The Anthropic CEO is publicly advocating for technological cold war. The economics section is equally stark. He’s predicting 10-20% annual GDP growth alongside AI displacing 50% of entry-level white collar jobs in 1-5 years. Half of entry-level knowledge work. And he admits the standard economic arguments about labor markets recovering don’t apply because AI matches the general cognitive profile of humans. What separates this from typical AI doomerism: Dario explicitly rejects the inevitability arguments. He says the “misaligned power-seeking” narrative from the AI safety community is based on “vague conceptual arguments” that mask hidden assumptions. His concern is messier: AI models are psychologically complex, inherit weird personas from training data, and can get into destructive states for reasons nobody anticipated. The solution set he proposes is unusual for a tech CEO. He calls for progressive taxation. He says wealthy tech founders have an “obligation” to address inequality. All of Anthropic’s co-founders have pledged 80% of their wealth. He’s essentially arguing that redistribution is the only way to prevent AI concentration from breaking democracy. The essay ends with a prediction: humanity will face “impossibly hard” years that ask “more of us than we think we can give.” What you should take from this: The person with arguably the best view into frontier AI progress just told you this technology is 1-2 years from matching human capability across the board, that governance is the binding constraint, that his own models exhibit concerning psychological complexity, and that the stakes are civilizational. The CEO of a $350B company published a document that could be titled “Here’s Why Everything Changes Soon.” Act accordingly.
Dario Amodei@DarioAmodei

The Adolescence of Technology: an essay on the risks posed by powerful AI to national security, economies and democracy—and how we can defend against them: darioamodei.com/essay/the-adol…

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Brian Roemmele
Brian Roemmele@BrianRoemmele·
I’m sorry. Doing my best to prepare you for what I have seen ahead.
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