Simon Hogben

RIP Sirius 💔

@JohnCleese Pure evil 👿

'The animal must be awake at the time of slaughter' Just to make sure it's as cruel as possible...

Sharing content on X is powerful

@SearchForRyan Take care @SearchForRyan

Google killed travel blogs Google killed niche sites Google killed flight search Google killed job search Google killed directories Google killed financial advice sites Google killed info sites But we shouldn't use techniques that go against their guidelines because that'd be anti-competitive! 🤠

@SearchForRyan 100% this

I’d rather die than get a normal 9-5 ever again The thought of someone controlling my movements and time like a kid makes me feel sick That’s why, no matter what, I’m building something Even if it all comes crashing down, I’d start mowing lawns for $100 a day or sell everything and move to Thailand with a couple mil in the bank

@SearchForRyan Have to admit… I’ve really gotten into paid ads recently. I love SEO .. but also like being able to generate leads within days using ads

Our first £8k day in bookings. My wife is now nearly at our target for 2025. I love SEO, and we still get enquiries every couple of days through the website. But the immediacy and data from Facebook is insane. I look at it like this: 1. Links cost me £500-£600 to build a month and will *maybe* move the needle. 2. FB ads cost me £200-£300 of the available £500 and returns me 10-20x ROI. I can leverage this data for all future campaigns. I can still build local landing pages and GMBs in specific areas to complement my paid campaigns. (I’m also the most impatient man on planet earth. So this isn’t all rainbows. I have a lot of panic moments).

Google: DON'T SCRAPE! Also Google: Scrapes Everything... Google: DON'T USE AI CONTENT! Also Google: Immediately Implements Its Own AI Content Into SERPs. Google: JUST CREATE GREAT CONTENT! Also Google: Favours authority over better quality niche content from real experts. Google: WAIT FOR THE ALGORITHM UPDATE! Also Google: Updates continue to do the exact same thing. Google: OPTIMIZE YOUR SITE! Also Google: But not too much, unless you want to get hit by an over optimization classifier but we don't tell you on which pages. Google: DON'T OVERLOAD ON ADS! Also Google: We'll just casually put four ads above the fold and try to cloak ads from users. Google: MAKE SITES FOR USERS, NOT SEARCH ENGINES! Also Google: But make sure it loads fast for crawlers, is mobile friendly, structured for our bots, and filled with schema markup and structured data.

@SearchForRyan Funny 🤣

SEOs in 2022: ‘here’s how you get traffic from Google’ SEOs in 2024: ‘you should never rely on a single traffic source. Have you tried diversifying?’ 🤡

@simonhogben/expert-seo-services-for-wedding-photographers-899979911aef" target="_blank" rel="nofollow noopener">medium.com/@simonhogben/e…

@simonhogben/seo-for-boudoir-photographers-boost-your-business-with-expert-tips-tricks-d6ce8f771466" target="_blank" rel="nofollow noopener">medium.com/@simonhogben/s…

Check out my latest article: SEO for Photographers: Still Effective in 2024? linkedin.com/pulse/seo-phot… via @LinkedIn

When getting your business website found on Google for ‘sexy photos’ is a win 🥇 #SEO

@KaiCromwell audit

Most SEO "audits" suck Anyone can plug a website into Ahrefs or SEMrush and send you a 20-page audit with hundreds of "errors" It costs them nothing, so it's worth nothing Our audit process is only 3 pages Want to see it? Like + comment "audit" and I'll DM it to you

@Charles_SEO SEO Press

Yoast or RankMath? I'm a big fan of Yoast for schema but prefer RM for the UI and features; it's a hard decision I usually choose based on project...

@SearchForRyan Nice work

This is what happens when you involve your SEO in the migration, and you do it right. ❤️ The amount of time and planning that went into this change was *crazy*. But it paid off. Just me and a small team of devs (and a disgusting amount of testing). Good start to my day!

Peak season for photographers … feeling the burn 🔥

@rustybrick @ShalomGood @adsliaison That’s not a bug … it’s a business case :)

Google working on fixing a bug where some searchers are seeing five search ads in the Google search results seroundtable.com/google-ads-bug… via @ShalomGood and @adsliaison