Simplicity Group

We're launching the Simplicity Accelerator 🚀 The 6 week programme, 16 March - 30 April, will see weekly 1-2-1 sessions and hands-on guidance from our team, as well as daily lectures from elite service providers and successful projects on: Week 1: Business principles Week 2: Chains, and entity set up Week 3: Marketing Week 4: Tokenomics Week 5: Fundraising Week 6: Token Launch Week 7: Pitch competition in Dubai (or dial in) We end the programme with a pitch competition in Dubai at Token2049 on the ~30th April. Our amazing venture partners have soft committed over $1M and counting, so be prepared! 📝 Apply here (by 28th Feb): forms.gle/U62Jg6PN2ys1jn… ℹ️ More info: simplicitygroup.xyz/accelerator

Most projects acquire token holders, then mistake them for users. The two are different. Token holders care about price, yield, and TVL; users care about whether your product solves their problem. Coffee shop analogy: if you reinvest revenue in better WiFi instead of better coffee, you grow until a competitor opens with better WiFi, the WiFi people leave, the advertisers leave, and the coffee buyers were never enough to keep the lights on. Token holders are cheaper to acquire and look great on a chart. Real users take longer, cost more, but compound through network effects. Read the full article: simplicitygroup.xyz/blog/token-hol…

@czamaru @SuperteamUK @ParagonWeb3 The sofa was definitely the right call 😁

@SuperteamUK @ParagonWeb3 @SimplicityWeb3 Love the hosting of this! Great vibes (:

How do you grow your company? Branding and personal lessons from the Conrad's journey, Co-Founder of digital asset PR agency Paragon Strategy @ParagonWeb3. Hosted by Alex @SimplicityWeb3 x.com/i/broadcasts/1…

If you're a new time founder, this is arguably the best conversation about how to present yourself, your company, and, most importantly, how to grow. @ParagonWeb3 are our recommended PR agency, and this conversation confirms the deep knowledge Conrad has on the topic. The question at ~23 minutes past, "How would you grow if you lost everything except your knowledge?" is the step by step guide for new founders. Check it out below

Staking is presented as user acquisition. It is usually mercenary capital acquisition. Non-PoS protocols offering staking yield are renting liquidity from speculators who shift wherever the APY is highest. Once you reduce the APY, or a competitor outbids you, those stakers cash out at the same time and your token takes the supply shock. The only sustainable staking design ties rewards to behaviour the protocol actually values: governance participation, liquidity provision, real protocol usage. If a holder gets paid for sitting still, you are taxing your real users to fund your future exit liquidity. Read the full article: simplicitygroup.xyz/blog/token-uti…

@web3jatin Plenty more to come, the thanks goes to the lecturers who supported our first cohort.

@SimplicityWeb3 Thanks for uploading such great insights on Youtube

Solana is one of the most founder-friendly ecosystems in crypto, and most builders on it are leaving the resources unclaimed. The investor network, the Colosseum hackathon, Superteam, MonkeDAO, Madlads; these are not perks, they are distribution. Teams that win on Solana use them as leverage; teams that lose treat them as marketing fluff and try to build in isolation. @CapinUK, UK Lead at @SuperteamUK, delivered a lecture on the practical Solana playbook: how to access angel allocations and the investor map, how to use Blockworks and Dune to validate the data in your pitch deck, and how documenting the build journey took one founder from 2K to 18K followers in three months. Watch the full lecture here: youtube.com/watch?v=1B5oNW…

Digital Asset founders treat legal structure as an afterthought, until they discover what unlimited personal liability looks like in practice. Token issuance, the foundation, and the operating company each carry different risks; ring-fencing them is what stops a regulatory action against one entity from collapsing the entire project. Jurisdiction is not cosmetic; it dictates who can sue you and where. @hanverstraete, Founder of @Otonomos, delivered a lecture on the holy trinity structure for Digital Asset projects: where to incorporate the token issuer (BVI, Panama, Wyoming), where the foundation should sit (Cayman, Panama, Swiss, Wyoming), and why the DevCo should never hold tokens or core protocol assets. Watch the full lecture here: youtu.be/jq6YJthDH3s

Most projects skip modelling because they think it is about predicting price. It is not. Modelling is about stress-testing decisions before they cost you. Whether your token is at 4 dollars or 7 dollars in month three does not matter; whether changing your staking APY from 6% to 12% kills your collateral ratio absolutely does. Time Wonderland's lambo counter assumed everyone would keep staking forever (3,3). One stochastic model would have shown the death spiral when even a small fraction sold; instead, the team found out live, on a bridge they could not unbuild. Models cost five figures. The mistakes they catch usually cost seven or eight. Read the full article: simplicitygroup.xyz/blog/why-you-n…

Most Digital Asset startups fail for the same reason every startup fails: they ignore the fundamentals. Tokens do not replace unit economics, and community does not replace product market fit. The technology is new; the rules of business are not. @bockus, Co-Founder of @Fidesiumapp, opened our accelerator with a lecture on what every founder needs to internalise before building a business: friction debt in the product, runway management through a bear, and how to identify a North Star Metric instead of chasing vanity numbers. Watch the full lecture here: youtube.com/watch?v=XzXiqA…

Can't wait for our day on Thursday. Our Scaling workshop will explain how to increase your revenue as a digital asset business, covering topics like: - customer profiling - market landscaping & positioning - outreach strategies for clients, investors, etc. - additional campaigns to grow your brand visibility (events, PR, etc.) And more. Join us!

What our portfolio has been up to this week: 🔹 @FolksFinance went live with cross-chain WBTC and WETH on Algorand via Wormhole NTT, bringing native BTC and ETH lending to Algorand without a wrapper hop. 🔹 @alloxdotai opened its largest campaign to date: $500,000 in rewards across six weeks, for on-chain portfolios built on BNB Chain via PancakeSwap. 🔹 @structbuild shipped a full Polymarket Explorer upgrade, now covering market pages, liquidity rewards, recent trades, and category tags, all running on the Struct SDK. 🔹 @KaspaCom launched its first stablecoin pool, with USDC live on the KaspaCom DEX, paired with liquidity rewards and 3x KCOM points for early LPs. 🔹 @BitSafe_Finance CEO Aki Balogh joined FintechTV from the NYSE floor this week to unpack CBTC on Canton, and the thesis that institutional Bitcoin on-chain needs its own security model.

Most tokenomics fail because they try to predict demand 24 months in advance. Nobody can. Complex systems compound errors. A 5% modelling error in month one is a broken model by month three. The fix is KPI vesting. Set a baseline monthly unlock on raw fundamentals, then let additional unlocks trigger only when the project hits real milestones like revenue, TVL, or user growth. The token supply scales with demand, not a spreadsheet forecast. Read the full article: simplicitygroup.xyz/blog/kpi-vesti…

WePay Vs PayPal: GTM Campaign Highlight In 2010, a pre-revenue payments startup humiliated PayPal at its own developer conference and built a marketing case study still taught today. WePay, founded by Bill Clerico and Rich Aberman, had one real complaint to work with: PayPal's reputation for freezing user accounts. WePay dumped a 600-pound block of ice filled with dollar bills on the pavement outside at PayPal's own developer conference in San Francisco in October 2010. The sign read: PayPal freezes your accounts. Unfreeze your money. Use WePay. Total production cost was reportedly under 500 dollars. The stunt ran for one morning. It was picked up by TechCrunch, Mashable, Wired, and the San Francisco Chronicle. Conference attendees walked past it to get in, journalists filmed it, and the story became the spine of WePay's brand narrative for the next decade. WePay was acquired by JPMorgan Chase in 2017 for a reported 220 million dollars. The lesson is not that stunts work. The lesson is that the sharpest positioning is usually a truth your competitor cannot deny in public. WePay did not invent the complaint, they gave it shape, physical weight, and a shareable image, in front of the exact audience who already felt it. Cheap, on-message, and unmissable beats expensive, safe, and forgettable almost every time.

Nine variables govern a fundraising tranche. Valuation delta, TGE unlock, cliff, vesting, IMC, FDV, allocation, raise size, strategy. Every single one is a tradeoff. Move one up, another has to move down. Over-sweeten seed terms and public investors revolt. Reduce allocation and you miss your raise target. The common founder mistake is to optimise each round in isolation. The right approach is to solve the full system at once, because investors compare their tranche to every other one before signing. Read the full article: simplicitygroup.xyz/blog/fundraisi…

GMX has GMX and GLP. Curve has CRV and veCRV. Even Axie Infinity has AXS and SLP. Every successful dual-token economy solves the same problem: one token cannot operate different utilities. e.g. a medium of exchange token needs to be liquid, whereas a governance token needs to be traded less to hold value. The soft token absorbs velocity and inflation. The hard token holds value. Get the split wrong and you inherit both tokens' worst properties instead of their best ones. Read the full article: simplicitygroup.xyz/blog/dual-toke…

Looking forward to it!

Thanks for the shout out guys! 🫡🫡 Pleasure

Great article! Our full research report covering correlation of social media to token price that was mentioned is available here: docsend.com/view/khn4nms2e…

@Hypernestdao @Simplicity_Dan KPI vestings are simply the most logical way to distribute real utility tokens. Thanks for having us!

🌟 KPI Vesting just broke traditional tokenomics Time-based unlocks = guaranteed dumps when growth stalls. @Simplicity_Dan (Co-founder at @SimplicityWeb3, $3B+ FDV) dropped the new standard: 🔹Unlock tokens ONLY when KPIs are hit 🔹MegaETH is already doing it (>50% supply + TGE gated on real metrics) “If your business grows, you want tokens in the market. If not… don’t.” The fix every founder needs in 2026. Full breakdown 👇