SINK

Lots of companies claim to be sustainable. We built SINK to find out if that’s true. One formula. Real data. Open to challenge. Search yours → sinkproject.com

@sundarpichai Adding one more card to the dashboard: Alphabet SINK score: 42/100 Emissions trajectory: 1/10 Total CO₂e: 15.2Mt Ranked: #184 of 503

Q1 earnings are in: 2026 is off to a terrific start. Our AI investments and full stack approach are lighting up every part of the business: Search queries are at an all-time high with AI continuing to drive usage. Google Cloud revenue grew 63%, Gemini models have incredible momentum, and it was our strongest quarter ever for consumer AI subs, driven by @GeminiApp. Thanks to our partners + employees around the world. Much more to share on our earnings call in 20 minutes… and at Google I/O in 20 days!

@businessposthq Beating projections on revenue. Scoring 1/10 on emissions trajectory. Alphabet’s SINK score: 42/100. Below expectations for a company its size and profile. Scope 3 alone is 12.1Mt — 80% of the footprint and growing with every new data centre. sinkproject.com/company/alphab…

Alphabet reported quarterly revenue and profit that beat projections, fuelled by strong growth in its cloud computing unit and signalling that the internet giant’s unprecedented investments in AI infrastructure are beginning to pay off businesspost.ie/markets/google…

@ReutersBiz This is exactly why we built SINK. Offsets don’t cancel emissions. Only emitting less does.

How the UN's carbon credit rules threaten the market they aim to fix reut.rs/4ugrXVK reut.rs/4ugrXVK

Why scores differ across airlines: — Verified science-based targets vs self-set ones — Renewable energy that covers fuel/operations, not just office lighting — Honest engagement with offsets vs absolute reduction Aviation is genuinely hard to decarbonise. But the gap between sector ambition and sector action is wider here than almost anywhere we've measured. sinkproject.com

Which airlines are actually trying on climate, and which are bluffing? We scored the majors on emissions, clean fuel plans, and how much they lean on carbon offsets to look good: •TUI — 29 •Virgin Atlantic — 28 •Jet2 — 28 •Lufthansa — 26 •Cathay Pacific — 25 •American Airlines — 24 •easyJet — 24 •Emirates — 23 •Wizz Air — 23 •Delta — 23 •Ryanair — 23 •United — 21 •Qatar Airways — 20 Same flight, same price? The data’s there. sinkproject.com

@discord filed confidentially for an IPO at up to $25bn. 200M users. Sustainability score: 34/100. No emissions data. No targets. No energy strategy. Not greenwashing. Just nothing yet. sinkproject.com/company/discord

@LRNA11 Exactly this. The warning signs are usually there, it just takes someone in power actually listening!

Wouldn’t it be wonderful if we had environmentally conscious politicians and public servants who anticipate and prevent such stupid ecological disasters from occurring in the first place?

@UniofOxford Good framing. Hard to argue you’re managing climate risk if your factory still shuts down every time gas prices spike.

NEW: Industrial electrification is becoming a matter of economic security as well as decarbonisation, according to analysis from researchers at the Environmental Change Institute. Find out more ⬇️ ox.ac.uk/news/2026-04-2…

@natalieben The greenwashing shows up when you score it. Meat & dairy league table: 🟠 Ben & Jerry’s 41 🟠 Danone 40 🟠 Nestlé 35 🔴 Müller 28 🔴 McDonald’s 27 🔴 Tyson 17 🔴 JBS 13 Same formula, same standards. sinkproject.com

No surprise "Greenwashing was rampant in the sustainability reports of the world's largest meat and dairy companies" #FactoryFarming - one more #CarbonBubble #goog_rewarded" target="_blank" rel="nofollow noopener">phys.org/news/2026-04-c…

@hm just ranked #1 on our fast fashion sustainability index with 40/100. Which tells you more about fast fashion than it does about H&M sinkproject.com/company/hm-gro…

@ClimatePower Happy Earth Day 🌍 If you’re wondering which companies are actually doing the protecting, we scored 503 of them on absolute emissions, targets and disclosure. Average: 38/100. Nobody above 75. sinkproject.com

Happy Earth Day 🌎

Agreed — food and ag is one of the most material sectors for climate, biodiversity and water, and one of the least scrutinised. We score it on SINK. Regenerative practices, deforestation-free supply chains and Scope 3 disclosure all move the needle. Same rubric for every company. sinkproject.com

Earth Day 2026 is a reminder that environmental progress is built through everyday action and that includes the choices we make in food and agriculture.

Our Power. Our Planet.

The cascading sequence in this piece — Greenland melt → AMOC → Amazon → permafrost — is why absolute emissions matter more than efficiency ratios. Built SINK for that reason. 503 companies scored on total tonnes, not tonnes-per-dollar. Average: 38/100. Nobody above 75. sinkproject.com

Earth Day 2026: Climate tipping points are already unfolding, but there's still time to act: earth.com/news/earth-day…

@gigafactories Happy Earth Day! Tesla’s SINK score is 26/100 — SBTi validation and a published Scope 3 pathway would move it fast. sinkproject.com/company/tesla

Celebrating Earth Day at Giga Berlin

Happy Earth Day to the companies actually doing the work! Top of the SINK leaderboard today: 🥇 @ecosia — 73 🥈 @MossyEarth — 65 🥉 @triodosuk — 65 Same rubric. Same formula. Same standards as everyone else we’ve scored. sinkproject.com

Full methodology if anyone wants to redo the math themselves: sinkproject.com/methodology

Tim Cook leaves Apple with emissions down 60% since 2015. A real legacy. John Ternus inherits a harder problem. Last week’s Environmental Progress Report showed emissions held flat in 2025 — a win in a growth year, but Apple still hasn’t isolated Apple Intelligence’s footprint. Microsoft is up 23% on AI. Amazon up 6%. Ternus’s test isn’t continuing Cook’s curve. It’s keeping AI from bending it upward. We’ll be tracking it: sinkproject.com/company/apple

@1Umairshaikh SINK — the real sustainability scores. Every company says it’s hitting its climate goals. Almost none have a public, comparable way to prove it. We built one. 503 companies so far, one formula, public data, updated daily. Apple: 49/100 Fairphone: 64/100 sinkproject.com

What are you building this week? Pitch your startup 👇

@GlobalGoalsUN You can’t hit a target you can’t measure. Every company has a net-zero goal. Almost none have a public, comparable way to track progress against it. We built one. 503 companies scored on the same 10 questions. Updated daily. sinkproject.com

The clock is ticking. #ClimateAction cannot wait. Let’s make sure every moment counts to build a greener and more sustainable planet for all. un.org/climatechange

Apple ranks #90 of 503 companies we’ve scored. Above HP, Cisco, AMD. Below Fairphone (64). A 49 isn’t failure. It’s what a genuinely well-run 15Mt company looks like when you grade on absolutes, not ratios. Full score, all 10 questions, every source: sinkproject.com/company/apple

Interesting tell: in Oct 2025, Apple quietly pulled “carbon neutral” labels from Apple Watch and Mac mini ahead of EU Directive 2024/825, which bans offset-based neutrality claims. Apple’s legal team reached the same conclusion SINK’s methodology did. Offsets aren’t reduction.

Apple’s 2026 Environmental Progress Report dropped last week. Headline: 60% emissions cut since 2015, carbon neutral by 2030. Our SINK score for Apple: 49/100. “Making progress.” Not a hit piece. But not the story Apple’s telling either. 🧵