Omni™

How do you build credibility? According to Dr Elaine Round, it starts with robust science, rigorous testing and a commitment to transparency. Hear more as she joins Dr James Murphy on The @SmokelessWord: Live from the Lab. Watch now: youtube.com/watch?v=uQrun3…

Not all tobacco and nicotine products carry the same risk. A growing number of public health organisations globally recognise this view, yet misperceptions remain. Omni™ aims to tackle this. Download Omni™: asmokelessworld.com/?utm_source=x&… #Omni #SmokelessWorld

"I could really help change public health from inside the industry." That mantra's been at the heart of Elaine Round's career journey to now leading Scientific and Regulatory Affairs at @RAI_News, tune in to The @SmokelessWord to hear more. Watch now: youtube.com/watch?v=uQrun3…

What does tobacco harm reduction really mean? In this week's episode of The @SmokelessWord: Live from the Lab, Dr James Murphy and Dr Elaine Round, SVP of Science & Regulatory Affairs at @RAI_News, get to the heart of this question. Tune in to find out more: youtube.com/watch?v=uQrun3…

Smokeless products: from 17th-century Sweden to 29M+ users today. By 2035, we aim for 50% of our global revenue to be from Smokeless Products. Download Omni™. asmokelessworld.com/?utm_source=x&… #Omni #SmokelessWorld

80% of American physicians still believe nicotine itself causes cancer. This week, Elaine Round, SVP of Science & Regulatory Affairs at @RAI_News, joins Dr James Murphy on The @SmokelessWord: Live from the Lab to dismantle misconceptions with evidence. Trailer below

“It can get quite lonely.” Damian Willemse on life as a professional athlete and why connection, trust and team culture matter just as much as performance. Hear more only on The @SmokeslessWord: youtube.com/watch?v=fB9NUh…

Millions of adult smokers have switched to smokeless products. As Vapour Products became widely available, global cigarette consumption has declined by approximately 20%. That's THR in action. Download Omni™: asmokelessworld.com/?utm_source=X&…

No excuses. Just a clear look at what happened and what needs to change. Damian Willemse breaks down what accountability looks like at the highest level on The @SmokelessWord. It's a level of analytical rigour that turns setbacks into progress. Watch now: youtube.com/watch?v=fB9NUh…

Illicit trade must be a part of the conversation. Governments lose billions in tax revenue every single year. Read the evidence. Join the conversation. Download Omni™: asmokelessworld.com/?utm_source=x&… #Omni #SmokelessWorld

Every loss is different. Situational. Some leave scars. Some leave lessons. This week on The @SmokelessWord, Damian Willemse opens up about processing defeat and why stepping back changes everything. Watch now: youtube.com/watch?v=fB9NUh…

What's in a high-quality vape? Water, propylene glycol, glycerol, nicotine, sweeteners, expert-crafted flavours and most importantly, no tobacco. Omni™ discusses the science behind our smokeless products to help regulators make informed decisions. Download Omni™: asmokelessworld.com/?utm_source=X&…

High stakes. Low moments. Pure instinct. Damian Willemse, two-time World Cup winner, joins The @SmokelessWord for a masterclass in mental toughness and the power of playing for a bigger purpose. This is one you don't want to miss. Watch the trailer now!

This month, the Global Nicotine Forum was held. It was a vital time for policymakers to look at the evidence. That's why we created Omni™. It provides policymakers with information they need. Download Omni™: asmokelessworld.com/?utm_source=x&… #Omni #SmokelessWorld

Can Tobacco Harm Reduction and tobacco control work together? On The @SmokelessWord: Live from the Lab, Dr James Murphy & @jgitchell, CEO of Pinney Associates, discuss just that. Their answer? It's an "and", not "or". Tune in for their full analysis: youtube.com/watch?v=x8PRlc…

Early on the UK recognised the public health role of vaping products. And, the results speak for themselves. Between 2014 and 2023, adult vaping rose from 4.2% to 9.1%, while adult smoking decreased from 18.1% to 11.9%. That’s THR in action. Download Omni™: asmokelessworld.com/?utm_source=X&…

Why did Dr James Murphy choose to join @BATplc? In the latest episode of The @SmokelessWord: Live from the Lab, our Director of Research and Science talks about the importance of purpose-driven work and what motivates him every day. Watch now: youtube.com/watch?v=x8PRlc…

How do you encourage millions of adult smokers who would otherwise continue to smoke, to switch completely to smokeless products? The answer is simple: Tobacco Harm Reduction. Nations that have used THR strategies are seeing smoking rates fall. THR is an accelerant to a Smokeless World. Download Omni™: asmokelessworld.com/?utm_source=X&…

This week on the inaugural episode of The @SmokelessWord: Live from the Lab, Dr James Murphy and @jgitchell, CEO of Pinney Associates, on how to accelerate the migration of adult smokers who would otherwise continue smoking completely to smokeless alternatives. Joe's answer? To change hearts and minds. Watch now: youtube.com/watch?v=x8PRlc…