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An estimated 70% of the US vape market is illicit. Dr Elaine Round joins Dr James Murphy to discuss how restrictive approaches can create unintended consequences. Tune in to the latest episode of The Smokeless World: Live from the Lab to hear more: youtube.com/watch?v=uQrun3…

What makes a great scientist? That’s the question Dr James Murphy put to Dr Elaine Round, SVP of Science & Regulatory Affairs at @RAI_News, in this week's episode of The Smokeless Word: Live from the Lab. Want to hear more? Watch the full conversation here: youtube.com/watch?v=uQrun3…

What makes a great scientist? Curiosity and discipline to pursue the unexpected. Dr James Murphy talks with Elaine Round, SVP at @RAI_News, about our product science and how nicotine misconceptions can block progress on tobacco harm reduction. Watch the trailer now

"Each loss is different." On The Smokeless Word, Damian Willemse reflects on handling setbacks at the highest level and how the meaning of defeat shifts depending on the moment, the team and the circumstances. Tune in to hear more: youtube.com/watch?v=fB9NUh…

The Springbok jersey carries history, responsibility and meaning. In the latest episode, Damian Willemse reflects on how South African rugby has evolved and the impact of representation. Watch now: youtube.com/watch?v=fB9NUh…

Who delivers under pressure, and who cracks? I sat down with double Rugby World Cup winner Damian Willemse to unpack why the difference comes down to the work nobody sees. Tune in to step inside the mindset of a champion. Watch now: youtube.com/watch?v=fB9NUh…

"The highs are very high and the lows are very low." Springbok star, Damian Willemse, joins me in Cape Town to share the reality behind the South African jersey and why, in the modern game, success is won in the mind, not the body. Episode drops soon! Catch a sneak peek below.

What happens when Tobacco Harm Reduction meets tobacco control? On The @SmokelessWorld: Live from the Lab, Dr James Murphy & @jgitchell discuss how smokeless alternatives and strong policies must work together, not alone. Tune in to find out more: youtube.com/watch?v=x8PRlc…

Tobacco Harm Reduction is making global progress. On The @SmokelessWord: Live from the Lab, @jgitchell, CEO of Pinney Associates, covers Japan’s heated products, NZ’s top-down plan and Sweden’s ground-up approach. Plus: Big shifts in Iceland & the US. Watch: youtube.com/watch?v=x8PRlc…

How can we tackle misconceptions about nicotine? It starts with how we think about policy. On The @SmokelessWord: Live from the Lab, Dr James Murphy and @jgitchell explore the role of policies in reducing smoking prevalence and misconceptions about nicotine. Watch: youtube.com/watch?v=x8PRlc…

"It’s an and, not an or." - Couldn't have put it better myself. That's the key message from this week's episode, where @jgitchell joins Dr James Murphy to discuss tobacco harm reduction, nicotine misperceptions and lessons from around the world. Catch a sneak peek below ⬇️

The conversation continues. I'm delighted to see Dr James Murphy take audiences inside the science with The Smokeless World: Live from the Lab, exploring the evidence, innovation and research behind building a smokeless world. Take a look at what’s coming ⬇️

"The Laffer Curve is well broken on cigarettes." @jackmrankin MP reveals what he uncovered on a mystery shopper mission in his constituency of Windsor. From illicit products behind the counter to Facebook groups, it's a breakdown you don't want to miss: youtube.com/watch?v=9htW2S…

"People are waking up to the scale of the challenges.” @jackmrankin MP lays out the tough choices facing the UK and why real growth demands hard truths. Want to hear more? Tune in to the latest episode of The Smokeless Word: youtube.com/watch?v=9htW2S…

The Smokeless Word returns with a hot topic: can the UK’s generational smoking ban actually work in practice? From shop counters to future age checks, I'm joined by @jackmrankin MP to unpack the real-world enforcement challenges behind the policy. Watch now: youtube.com/watch?v=9htW2S…

In our upcoming episode of GFNTV Interviews, @ReemAmirIbrahim from @Reason breaks down the bizarre logic holding back tobacco harm reduction. Vapes, nicotine pouches, and snus are helping millions of adults quit smoking. But because they’re made by the same companies that make cigarettes, public health officials are completely invalidating the solution.

We've hosted former PMs. But a sitting MP? None. Until now. This week, @jackmrankin MP joins the show - calling the generational smoking ban unworkable, challenging his own party's record, and warning that the UK state is stuck in the mud. Catch the trailer below👇

Government backing. Clean hydro power. Ambition. And then…the largest bankruptcy in Swedish history. In the latest episode, Christian Sandström breaks down how $21B turned into $83B of unpaid debt. Tune in to hear more: youtube.com/watch?v=Pb5HAD…

Transformation is difficult. Big ideas, big plans, and big ambitions are tempting, but it's the small stuff that drives lasting change - routines, values, incentives and beliefs. Hear more only on The Smokeless Word: youtube.com/watch?v=Pb5HAD…

BTS of this week's episode of The Smokeless Word, featuring disruption innovation expert, Christian Sandström. What's on the agenda? Disruption. Scandal. Reinvention. Tune in for an episode you won’t want to miss: youtube.com/watch?v=Pb5HAD…