Jenna Snavely

The panic this prompt induces is a pretty accurate reflection of how living in 2023 feels

+ countless retention/activation strategies -- feature releases, webinars, email sequences, and newsletters and that's just in the last 2 years of my career. Would love to connect if you or anyone you know is looking to fill a product marketing role! linkedin.com/in/jennasnavel…

work examples: - these high-intent SEO LPs convert to signup at 8-11%: databox.com/dashboard-soft… - case studies, of course: databox.com/databox-case-s… - so many videos: databox.com/custom-api

hey twitter. our marketing org was restructured and my job was impacted, now looking for my next thing! i'm based in Austin, have 7+ years experience leading teams. have worn countless hats, but primarily looking for product or lifecycle marketing roles.

@kristakdoyle same.

Now taking suggestions for new places to live 💀

imagine being as confident as anyone who posts on r/pics

i thought the worst thing about working from home was feeling so isolated from my team, but it turns out that it's the door-to-door solicitors.

The "cross-out test" is a simple, clear way to measure the quality of your copywriting. Just follow this 3-step process: Step 1: write your copy. Step 2: cross out any references to your company and its product or service. Step 3: write in the name of your competitor and their product or service. If the copy still fits, you've a problem — and some rewriting to do: You should work to come up with points the competition cannot say about their products or services. This is one of the qualities of a great conversion copywriter: the ability to create a compelling narrative that is also unique. yeh?

@AndrezMarcel Thank you for the reminder! On it✍️

@SnavelyJenna Very down-to-earth approach. Care to share your approach to LPs? Didn't find any thread on this 🙈

Just yesterday, we launched Benchmark Groups to the public (databox.com/benchmarks). Our second product at @databoxHQ 🎉 My team spent months on positioning leading up to this. Here's what our process looks like on the inside:

We got to chat with @randfish (co-founder @SparkToro) about why he's bullish on so-called "vanity metrics", and how they've used zero-click content to help increase signups by 30%. In true "zero-click" fashion, we'll share all the insights right here in the thread (how meta) 👇

I'm "hand-picked to do the Macarena at the school assembly" years old

Bad marketing: • Here's our innovative product • Here's why we are awesome • Here's what we do Good marketing: • Here's your pain • Here's your transformation • Here's why it will work for you this time • Here's people like you who've tried this in the past ❌ Us ✅ You

Tomorrow, I'll be showing you how we turned our value pillars and positioning elements into landing page copy. 🤠 My favorite part!

We distill it all down. The questions we ask: 1. What problems are our customers trying to solve (3-4)? 2. What obstacles are they running into? 3. What proof do we have that we can solve this problem? 4. What promises are we making? These become our value pillars.

And at the very least, it's something to do until Taylor Swift's Midnights comes out 🕰️🌙

📌 Tuesday 10/18 - Positioning a Brand New Product 📌 Wednesday 10/19 - Landing Page Copywriting 📌 Thursday 10/20 - Crucial Launch Comms 📌 Friday 10/21 - Cross-Team Collaboration

At Databox, we’ve just launched a game changing product (our second EVER)— Benchmark Groups. It’s something that team members have daydreamed about having internally for years, and now literally anyone and everyone has access to this for free. 

databox.com/benchmarks