Michael Karavolos

@codyplof @davidfromzwc What are you expecting the conversion rate to purchase of signups to be?

@davidfromzwc lol. No gift. Just pre Black Friday sign up. $1.23 lead so far. No CAC yet but will know in 7-14 days. Just 1 email. No

Spending $15k/day on lead gen ads right now. AMA.

@BrendenSentIt Flow

Automations make my eCom clients 100s of thousands of $ every single month while they sleep 😴 As an early BFCM present, I'm giving away a FULL flow layout so your brand can crush it all Q4 + beyond Like + comment 'Flow' and I'll send it! (must follow so I can DM!)

@ashvinmelwani Yes

I've been wanting to drop a thread about how we were able to crack $1m a month in ad spend utilizing cost caps but this thing is like 10 pages long on Google Docs... Would you still read it if it was that long??

@ashvinmelwani Cart

Almost 70% of shoppers abandon their carts AKA there's always room for improvement. So we made the ultimate Shopify CRO cheat sheet: how to personalize checkout, shipping cost secrets, & more Like & reply “cart” and I’ll DM it to you (MUST BE FOLLOWING)

@ashvinmelwani When do you consider an ad a winner? Which metrics do you look at and how much data do you need before you call it?

I’ve tested over 1,000 creatives this year. AMA

@herrmanndigital I think it’s the most realistic version of our future with AI

The movie HER was a dystopian look at the future when our lives become to glued to tech, not an inspiration for where we should go. Physical touch, physical presence is needed more than ever. Technology, AI, will NEVER fill that void despite what Sam Altman, Bumble and others think. Depression will grow, loneliness will grow. It's a sad state we're heading to.

@herrmanndigital I’m headed over to Torrance in April and would love to talk shop with you.

I’m happy to talk shop at Home Depot. But no, I’m not attending a shoptalk in Las Vegas. I have no clue what it is, and I hate Vegas. So if you wanna talk shop in aisle 48 at the Torrance Home Depot just let me know.

@Gil_RunDMG Having the same issue!

Anyone else get kicked out of FB and can't get back in?

@ashvinmelwani Is this how you are doing it?

@ashvinmelwani So in that scenario if an ad set 1 has Ad 1 - bad Ad 2 - good I might run ad set 1.2 with Ad 1 - previous high performer Ad 2 - new test Ad 3 - new test I run ad set 1 vs ad set 1.2 for a short time (1 or 2 days) until I start seeing conversions), then turn off ad set 1

I often get asked how I approach testing new creatives at scale Here’s exactly how I find new winning creatives every week 👇 - Every Tuesday I set up my tests I have a campaign for testing - each ad set is it’s own angle within that angle 3-6 ads, all completely different VISUALLY but attacking the same angle - Launch on Wednesday (Monday and Tuesday are my slowest days) If something pops off by the Friday, I’ll scale it through the weekend - By the next Tuesday I’ll extract ALL my winners into my ASC and BAU campaigns Repeat this process every week without fail and you’ll never run out of winning campaigns.

@ashvinmelwani Are all your ad sets broad targeting? I’m not working with huge budgets but I usually organize my ad sets according to targeting i.e. Ad set 1 - 1% purchase lookalike Ad set 2 - Parents Ad set 3 - Women only Then I try not to run ad sets w/ the same aud against each other

@HrvojeKaralic LP

We’ve made 47M+ by optimizing Paid Traffic LPs And tested 100s of them in 6+ yrs So I’ve put ALL proven winning tactics in a Plug & Play Bank of CRO Wins Use it and double your paid traffic CvR Like + comment "LP" and I’ll DM it to you for free Must follow - auto delivery

@ashvinmelwani LP

When I started to really lean into landing pages I didn't know where to even start. I want to be helpful to whoever I can so I created this Landing Page SOP It's everything we follow internally to convert more customers Comment "LP" and I will DM it to you (must be following)

@ashvinmelwani You married?

Meta: Trust the algorithm, we know who your customer is better than you do. Also Meta serving me this ad:

@ashvinmelwani I’m curious how retail affected your dtc roas

It’s actually crazy how quickly people started discovering the brand in Walmart…

BREAKING: The New York Times reveals that now that he's been indicted, Donald Trump will be "fingerprinted" and "photographed" and "may even be handcuffed" as he goes through the "routine steps of felony arrest processing in New York," a nightmare scenario for a rich psychopath like Trump who has never faced real consequences before in his entire life. RT TO DEMAND THAT TRUMP RECEIVE NO SPECIAL TREATMENT!

@zachmstuck What about same question but CMO instead of CFO?

How big should a business be topline/ebitda before hiring a CFO?

@moizali I had a client in this space. China sanctions hit hard. Costs went up like 30% overnight.

Five years ago, mattress company Tuft & Needle was acquired by Serta in a deal reportedly valued at ~$500M. Unclear what was cash and what was stock. Today, Serta filed for bankruptcy.

@oliverkenyon Send