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Most people walk into conferences expecting to close deals.
They are playing the wrong game.
A conference is not the closing table. It is the casting call. The only goal of a first interaction is to make the second meeting feel inevitable.
In this week’s newsletter, I break down the 7 rules of a powerful first impression. After three decades of navigating these rooms, I have watched the same pattern repeat itself: highly intelligent people spend weeks polishing their slides, and almost no time preparing their presence.
That is backwards. The first 30 seconds dictate everything that follows.
In this edition, we cover:
• Why listening is a form of quiet dominance.
• The danger of opening a conversation with a complaint.
• Why your physical baseline matters more than your pitch.
I also look at how this exact mindset mirrors the core lesson of Eric Ries’s The Lean Startup. You don't force a final product - or a final deal - on day one. You test the waters, adapt, and earn the right to advance.
The link to the full breakdown is in the comments. Read it before your next flight.
Link: @lsg2g/note/p-191779521?r=bxlfd&utm_medium=ios&utm_source=notes-share-action" target="_blank" rel="nofollow noopener">substack.com/@lsg2g/note/p-…
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