Soundarya Jayaraman

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Soundarya Jayaraman

Soundarya Jayaraman

@Soundarya9615

Content Marketing Specialist @G2 Hopeless idealist. Occasional realist. Learning about all things #tech #AI #business #writing #marketing

Bengaluru, India Katılım Eylül 2015
1.1K Takip Edilen187 Takipçiler
greg
greg@greg16676935420·
I ordered a Big Mac with everything removed. Stay tuned to see what happens
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Sriram
Sriram@SriramMadras·
I have no hesitation in saying that the one man responsible for what is being seen in Chennai is PK Sekar Babu. Even on polling day he couldn’t exercise restraint.
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Chandra R. Srikanth
Chandra R. Srikanth@chandrarsrikant·
Props to @amargov , who told me on April 23 that it's a Vijay wave across Tamil Nadu and that he picked up on 80 + seats I checked with a few voters who said booths had a lot of buzz on Vijay But surprisingly, many journalists who track TN politics closely said it's more of an "urban pocket" phenomenon. Wonder how so many missed the groundswell
Harish Upadhya@harishupadhya

2 minutes of silence for all the political analysts (especially from outside TN) who thought Vijay would be just another Kamal Haasan. Tamil Nadu politics has its own script. #TamilNaduElections

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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
Perfectly encapsulates what's wrong with search now. It's not AI. It's being tailored for maximizing paid spots.
Nithin Kamath@Nithin0dha

Search for @zerodha on Google or the app stores, and the first thing you'll see is ads from our competitors. The only way for us to show up first is to bid on our own brand keyword. So we'd essentially be paying to be visible when a customer is actively looking for us by name, and if we don't, competitors will happily take that spot. What's worse is that ads now show up above and below our own keyword. That tells you everything about where platforms are headed. The only winners here are the app stores who collect the ad spend on top of the commissions they already charge on in-app purchases. And one way or another, this marketing spend eventually flows back to customers in the form of higher prices. We live in a world where everybody keeps talking about disintermediation, but these platforms are some of the most powerful and profitable gatekeepers in history. They sit in the middle and monetise both sides. If you believe in the logic of enshittification, this is just the beginning. Platforms extract as much as they can, for as long as they can, until they can't. More ads means more scrolling before you hit any organic results, which means brands that don't pay simply stop being visible. That's manageable if you're a large company with a marketing budget. For smaller businesses and startups it can be devastating. They just can't afford to keep up. The sheer irony of having to pay to show up when someone is already searching for you by name never stops being absurd.

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Munsif Vengattil
Munsif Vengattil@MunsifV·
Reuters has won the Ramnath Goenka Award, India’s most prestigious journalism honor, for our investigation revealing Foxconn's rejection of married women from iPhone assembly jobs. What made this recognition even more special was a shout-out from Raj Kamal Jha.​​​​​​​​​​​​​​​​ Jha called it “good journalism” at a time when, as he put it, “we have all got spooked” and are “very unsure of what good journalism is.”
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
So it's dogfight in the compliance saas category today and everyone's exposing one another. Never took this category to be this dramatic
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Marie
Marie@MarieMartens·
Last month we welcomed 100,000 new @TallyForms users 🤯 And once again, AI became our #1 acquisition channel, driving 35% of new signups. One thing that stood out: new users discovering Tally via @claudeai. In our onboarding survey, mentions of Claude as the discovery source grew 6x in just 7 weeks. Gemini is starting to rise too, but Claude is clearly driving the biggest jump right now.
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
@suganthan I really loved reading this one because I hardly see people sharing the practicality of building sites right now that's understandable to someone new. Thank you!
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Suganthan Mohanadasan
Suganthan Mohanadasan@suganthan·
I tore down my WordPress site and rebuilt it from scratch. Not because it was broken. Because I've outgrown it and also lines up with how my work has changed. New stack: Astro 5 + TinaCMS + Cloudflare Workers. 52KB homepage. Sub 1 second loads. 0 JS shipped by default. The real difference? I actually want to write again. suganthan.com/blog/how-i-bui…
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
All of us on X need to get out and touch grass.
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
@TrueIndology I am very much surprised all the friends referred to on social media posts can succintlt list out all the problems in such a comprehensive way. Not agreeing or disagreeing to what you say. Just a general observation
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Marc Randolph
Marc Randolph@marcrandolph·
Just curious. Once you bookmark something, how often do you go back and look at it? My retrieval percentage is in the low single digits. Wondering if I’m an outlier - or if bookmarking is simply aspirational for all of us.
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
@noelcetaSEO How are you figuring out entities for a particular topic? What's the workflow like for this?
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Noel Ceta
Noel Ceta@noelcetaSEO·
6/ The entity optimization: Entities = People, places, products, companies. For CRM article, included entities: - HubSpot, Salesforce (products) - Sales pipeline, lead scoring (concepts) - Zapier, Make (integration tools) - SMB, enterprise (market segments) Google understands entity relationships.
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Noel Ceta
Noel Ceta@noelcetaSEO·
I stopped targeting keywords 6 months ago. Started targeting semantic concepts instead. Rankings went up 40% across 200 articles. Google's algorithm understands meaning now, not just keywords. Here's how to optimize for it: 🧵👇
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
@rajamanirajesh To compare Galgotia to IITM. Wrong and unfair. IITM funds and supports multiple projects with real results. Getting funds and moving it after prototype is where a lot of projects get stuck. It takes immense effort. Talking without understanding stakes.
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Rajesh Rajamani
Rajesh Rajamani@rajamanirajesh·
IIT Madras vs Galgotias University - A thread. Every year, like clockwork, there’s a headline about IIT Madras students inventing something revolutionary - a prototype that will supposedly solve a critical social problem. 1/7
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Soundarya Jayaraman
Soundarya Jayaraman@Soundarya9615·
@333maheshwariii Why not apply in pvt schools with these credentials? He has gotten them clearly for teaching..Pay may not be that much but decent for living.
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Sakshi
Sakshi@333maheshwariii·
Few days ago, I booked rapido after getting back from work. Out of nowhere, he asked what I do for work. When I told him that I have a job, he said he was looking for any kind of work just to meet his daily needs. He asked if I could refer to him somewhere. For this purpose, I asked about his education and I was surprised. Bachelor’s in Mathematics. Master’s in Mathematics. Did B. Ed. Almost 5-6 years spent preparing for government teaching exams. But today, he drives Rapido to survive. We keep telling students study hard, get degrees, prepare for exams, and life will be stable. But what happens when someone does everything right and still has no secure job.
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Akash Mahajan
Akash Mahajan@makash·
My son is learning Kannada alphabets and struggling a bit. Made a simple progressive web app to practice hearing the sounds. @_kashi_ks recommended Sarvam over Google Text To Speech. Any of you native Kannada speakers want to have a look and let me know if it’s accurate for a beginner to learn and practice with? learn-kannada.k5e.workers.dev
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Sanjeev NC
Sanjeev NC@yenceesanjeev·
Me with my AI tools subscriptions
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