Steven Thompson

@TheAI_Signal @r0ck3t23 Saying ‘the winners are the ones with the best product, not the best marketers’ misunderstands marketing. Product is one step of marketing. If you got that wrong, no ad campaign saves you. If you got it right but no one knows or cares or feels anything, you still lose.

@r0ck3t23 “They had a campaign, not a product.” That’s the whole post in one line. The companies that survive this aren’t the ones with the best marketers. They’re the ones who were building something real the whole time.

Mark Zuckerberg just quietly executed the marketing profession. He didn’t announce it. He described it. Zuckerberg: “The AI is actually probably going to be able to find who is going to be interested in your product better than you can.” He is not pitching a better ad tool. He is telling you that your intuition about your own customer is now inferior to his algorithm. For twenty years, the internet was built on demographics. Age. Location. Income. Founders built careers defending customer personas in boardrooms. Zuckerberg is telling you to burn them. Zuckerberg: “Don’t constrain who we’re going to reach.” When you tell the system who to target, you are not helping it. You are crippling it. Every audience filter a marketer applies is a ceiling disguised as a strategy. Human targeting is no longer a competitive advantage. It is a tax. And the takeover does not stop at the audience. It swallows the creative itself. Zuckerberg: “We’re going to be able to come up with like 4,000 different versions of your creative and just test them and figure out which one works best.” No agency on Earth can test four thousand variations in real time. The machine does not have taste. It has math. And math does not lose to intuition at scale. For a generation, distribution was the skill. When every company on Earth plugs into the same omniscient ad engine, distribution stops being a weapon. It becomes infrastructure. Like bandwidth. Like cloud compute. Nobody wins because they have better access to AWS. Soon, nobody will win because they have a better media buyer. Which leaves exactly one variable on the board. Zuckerberg: “You just focus on building the best product.” For a decade, mediocre products survived on superior distribution. Bad products with great funnels printed money. That arbitrage is dead. When distribution becomes a utility, the product has nowhere left to hide. Marketing was the mask. Zuckerberg just pulled it off. Most companies are about to find out they never had a product. They had a campaign.

@sanjil @r0ck3t23 When exactly was the moat only product? What’s the objectively ‘best’ beer? Or trainers? Or phone? The idea the moat becomes ‘just product’ ignores how markets actually work. People don’t buy the ‘best’ product. They buy the one they know, trust, and feel something about.

@r0ck3t23 This is the best thing that could happen to founders who actually build. the moat just shifted back to product and that's a more honest game.

@1rorycowan @rtenews “Now we send kids for puberty blockers”? Who does Rory? Almost nobody. You’re more likely to be killed by a coconut than to find a child on puberty blockers in Ireland or UK. Lay off the conspiracy theories.

How much has changed in such a short time. I remember, not too long ago, part of the preparation for Communion was for young girls to have sunbed or fake-tan treatments so the 6/7-year-olds would look fabulous on the day. Now we can send kids for puberty blockers, as long as we condemn Conor McGregor’s sister for selling a sunbed treatment to a 16-year-old. WTF is wrong with this country?

A Dublin tanning salon operated by a sister of MMA star Conor McGregor flouted public health laws by selling a sunbed treatment to a 16-year-old girl without checking her age or ID rte.ie/news/courts/20…

@adderpill @Sebass16408704 @6ixSportFanatic @BestFightPicks No. Every article from back then says in an mma fight, not in boxing.

@Sebass16408704 @6ixSportFanatic @BestFightPicks Yea they fuckin did u ass. Even Joe Rogan and Dana white said it.

Ronda Rousey posted some recent training footage. That footwork 😬

@John_Kavanagh I used to think you were a smart guy who could think critically. What happened? As for the nazi salute, I mean that’s what he did? Likely just for a reaction but he did do it. If u don’t think so, what changes would he need to make to the gesture to make u think he did do it?

The hysterical reaction to Elons "nazi salute" is very confusing. The side pretending to believe he meant it are mostly pro hamas, anti zionist. So if he's a nazi and wants to execute the Final Solution...wouldn't you be happy? He's a pro Israel nazi??

@JoeyTradesIt @John_Kavanagh You really need to think about ur views. First “they’re retards who resort to insults?” So same as u? Second, most people get information from Google, Meta, Twitter & podcasts like Rogan, with 0 standards for fact checking. All are pro-Trump billionaires who control the narrative

@John_Kavanagh They’re retards John. If you ask them to explain why they hold their opinions, they just resort to insults and ad hominem attacks because they don’t understand their own reasoning. Their views are shaped entirely by the media. They’re completely brainwashed.

We shot this @LinkedInMktg campaign in São Paulo back in October. Our strategy addressed the category tension of ad waste in B2B, highlighting how LinkedIn's unique professional targeting helps solves that problem. Check out one of the spots below. #OnlyOnLinkedInAds

@Stephaniemcalp5 @boxing1616 @EverythingBoxi2 Not even close to as many as Fury!

@boxing1616 @EverythingBoxi2 Watch how many gloves usyk hit 😂😂

‼️ WARREN DISAPPOINTED WITH SCORES "How did Tyson only win 4 rounds in this fight? It's impossible. (Do you think Fury won?) Yeah. Everybody along the front here, we all thought the same way. Even his own people didn't look too happy."

@_SchuZ_ @EverythingBoxi2 “Wild” lol…give us the rounds Fury clearly won then?

@EverythingBoxi2 The scorecards were definitely wild. Not sure how they were that far apart.

@CryptoMoon2411 @reeltawwk @Napalm_SP @BRICSinfo Why would it hold back a cure for cancer? And who is holding it back?

@reeltawwk @Napalm_SP @BRICSinfo Ya right u really aren't that naive are you?

JUST IN: 🇷🇺 Russia says it has developed a vaccine against cancer that will be rolled out to patients for free.

@TommyTom34 @BRICSinfo Why not?

@BRICSinfo If this works as advertised, the American healthcare system will never let it see the light of day.

@cloneywill @Margare27461789 Begging is legal in Ireland. And this isn’t begging.

🚩🚩🚩 Well blow me down a 'trainee solicitor'soliciting strangers to pay for her booze bill! Sophie needs to read up on her Indentures/Contract with her Master Solicitor ' behaviour unbecoming ' or 'likely to bring the profession into disrepute'.

@reilly27144 @Margare27461789 It’s pathetic to meet up with your friends at Christmas and do a pub crawl?

@Margare27461789 12 pubs of Christmas? A wonderful tradition for 5 mins when you're 18. Beyond that, it's pathetic.

@martinebran @Margare27461789 Wow. Attempting to ruin a career over a harmless tweet on her personal page.

@Margare27461789 linkedin.com/in/sophie-mcde… According to LinkedIn her Master Solicitor is Goodbody, I can’t really imagine them approving of an employee publicly begging for money

@porscheboy944 @Healyhack By that logic, “fitness” must be too?

@Healyhack Hope they drug tested him. Definitely sounds like he was on something. Honestly, MMA is just for scumbags.

This is a really shocking incident. Young female and male gardai attacked by a fitness coach/former MMA fighter in the middle of busy traffic while they responded to a collision on the M50: irishmirror.ie/news/irish-new…

@burn32521 @hate_urbanists @GarbageHuman24 The vast majority of the rapes that happen here are done by a man the victims knew.

Aware enough to notice but not honest enough to admit the reason why.

@indvar_ @TrentReinsmith Most of the evidence hasn’t been shown to the public. The ones that did see it - court reporter, jury, media - all said the photos were among the most horrific they’ve seen. Her body black and blue head to toe, in addition to the vagina damage. How did she sustain those injuries?

@indvar_ @TrentReinsmith There aren’t absolutes for that either. She could have not processed yet, scared, drunk & not wanting to face reality…many possibilities. And we don’t know for sure she had sex with Lawrence. He’s the one that claims it, which many people think is a way to discredit her story.

@indvar_ @TrentReinsmith We do know she was beaten black and blue, had a tampon driven far up her vagina and her physical and mental state were all consistent with rape. You don’t believe any of that or discount it? On the basis of her drunkenly kissing someone a few hours later?

@indvar_ @TrentReinsmith There is no absolutes in terms of how you behave in the aftermath of rape. As the same reporter said, 90% of women don’t run away screaming. They can freeze, have a delayed reaction, never react at all etc. So that reaction doesn’t really tell us much.