Steve Vargo

In light of their research findings, the authors introduce an alternative theoretical framework, by combining Circular Economy and the Service-Dominant Logic. (3/3)

@DrGiesler @aimeehuff @ProfHumphreys @Kozinets @chrismoorman @dscaraboto @AndrewTStephen Sure, happy to.

Online first: This commentary addresses how companies might be using the #metaverse for advertising and brand building, to push sales to non-virtual world, to make revenue within the metaverse itself, or even beyond. Read more: doi.org/10.1007/s13162… #conceptual #ecommerce

Online first: The authors provide a process-oriented review of the literature on market system dynamics (MSD) and organize the findings into three stages of MSD’s maturation – infancy, adolescence, and adulthood. Open Access: doi.org/10.1007/s13162… #AMSR #conceptual #CCT

Online first: This article studies identity strength and identity signaling in digital consumer behaviors and provides a conceptual model and research propositions based on gender identity. Open Access: #AMSR" target="_blank" rel="nofollow noopener">doi.org/10.1007/s13162… #conceptual #genderidentity #digitalconsumerbehavior

Who are toxic customers, and how to deal with customer toxicity? This paper structures a fragmented field of research on customer toxicity and explores customers’ mental state before they turn to toxic behaviors against firms. doi.org/10.1007/s13162… #customertoxicity #conceptual

How can age assumptions influence theorizations of older consumers and technology? Franco reviews this domain of marketing research and raises promising research opportunities to study older consumers. doi.org/10.1007/s13162… #AMSR #wellbeing #olderconsumers

Online first: Check out this newly published AMSR article on metaverse marketing by Shuya Lu and Ofer Mintz. Research opportunities and challenges are discussed. doi.org/10.1007/s13162… #conceptual #AMSR #metaverse

AMS Review Assistant Editor, @KaisaKH, will attend the 2023 @AcadMktingSci World Marketing Congress in Canterbury, UK next week! Come and join the Meet the Editors session on Wednesday, July 12.

This editorial provides a brief history and description of the DoCCA competition. The co-chairs’ general synthesis of the elements that distinguish a “winning” proposal and specific advice to entrants of future competitions are provided. More about DoCCA: doi.org/10.1007/s13162…

SPECIAL ISSUE CALL FOR PAPERS - "Transformative Consumer Research in the Next Era of Marketing: Continuing Society-focused Theory Development, with New Connections" Submission window: 30 November 2023 - 15 December 2023 Full CFP: springer.com/journal/13162/…

A more conceptual study is needed for a comprehensive marketing phenomenon. Vargo (@SteveVargo) has ignited the wick with SD logic! Here is a great theoretical insight from Vargo et al. (2023) based on Service-dominant logic again. @JofBusResearch sciencedirect.com/science/articl…

@AMSReview editor, @SteveVargo, will attend the “meet the editors” session at the @AcadMktingSci Annual Conference on Wednesday, May 17. Come and join the session at 15:30 CST. See you there @BizHorizons, @the_ARF, @myscp, #JIntM, @JofMarketing& @PsychMarJournal! #AMS2023NOLA

#AMSmemberspotlight Today, we have our member, @KaisaKH Kaisa Koskela-Huotari, sharing the story with #AMS. The Theory Forum is definitely one of sessions you should not miss at the AMS conferences. And thank you, Kaisa, for your service to the @AMSReview.

Join us on Wednesday at the 2023 AMS Annual Conference for session of the @AMSReview/@ShethFoundation Doctoral Competition for Conceptual Articles (DoCCA). The winners will present their proposal starting at 13:30. Looking forward to seeing you! #AMSReview #DoCCA #AMS2023NOLA

📢We are thrilled to announce the winners of the 2023 @AMSReview - @ShethFoundation DoCCA competition. After reviewing 55 submissions from doctoral students all over the world, we have finally selected the six most promising proposals. Congratulations to the winners!🎉

NEW ISSUE: Featuring the article by Hunt, Madhavaram, and Hatfield on the discipline’s trouble trajectory and expert commentaries. Editor @SteveVargo invites well-argued controversial articles and commentaries with diverse viewpoints on different topics. link.springer.com/journal/13162/…

Adding this body of research based on the late Robert Lusch and Professor @SteveVargo to @packym’s definition of Web3: “Web3 is the internet owned by the builders and users, orchestrated by tokens” and the pieces start to fall into place Let me elaborate. /4

8th Naples Forum on Service – The next Naples Forum on Service will be in Ravello, Italy, 6-9 June 2023. Submission deadline: 20 Jan 2023. More here: bit.ly/3YG4kqB

📢The AMS Review and the Sheth Foundation is calling marketing doctoral students to submit conceptual research proposals for potential recognition, mentoring toward journal publication and monetary award. To learn more: springer.com/journal/13162/…