Stockbridge Truslow

@iamnowyourguru This may be the greatest post ever.

This is a DR60 site that specialises in using AI to help you rank and they're... Hiring someone to make their pages rank. Not even #1. They just want the top 3. What do we think?

@apexmarketinguk They haven't shifted much at all. Google no longer has an algorithm. It's human assisted learning systems. The QRG and EEAT train humans to better rate and assist the machine learning systems. If it's ranking your content, you want the raters to tell the machine... Good Job!

@StockbridgeT Would love to know how your thoughts on EEAT have shifted since 2022.

In Google's Quality Raters Guidelines when talking about E-A-T, the word Authority only appears one time (in an example of how NOT to do it). The word they use is "Authoritativeness" - not authority. There's a difference and, IMO, it's an important one.

@BethRiesgraf @TVLine @LeverageRedempt @PrimeVideo Let's go steal Amazon Prime.

Yes! @TVLine 🔥 I’ll be watching @LeverageRedempt on April 17th !! @PrimeVideo #LeverageRedemption #tv Who’s with me ?! 📺

@brodieseo I answered "No" but... to get there is essentially the same, but the outcome you need from it is different, as with featured snippets or any enhanced listing. Understanding and following "Buyer Journeys" is the key.

Is GEO (Generative Engine Optimization) essentially the same as SEO?

@JohnMu It depends. I tend to prioritize the one you have listed as #2.

@garrettsussman Johnny Dangerously - though I guess that's almost 4 decades at this point.

In honor of the 30-year anniversary of A Few Good Men, what movie has aged the worst in the last three decades?

@lilyraynyc It "feels" (i.e. I have no direct evidence) that certain signals moved to new entities above the page and site level. There is a major KG update/expansion happening now... so I wonder if the losses were because things became detached and then now they are attaching again?

I’ve now seen two or three posts about this on Twitter and after spending many hours pulling data after the update ended, I’m sort of hoping it’s not true 🙈🙈🙈 Are others seeing the same?

Here is why some Googlers dislike SEO metrics and why some even cringe when they hear them mentioned seroundtable.com/why-google-doe…

@adrianakstein Technically, there is only ONE what to get "white hat" (aka follows Google's guidelines precisely) backlinks - and that's to create content that people want to link to without prodding or profit.

In your opinion, what's the most effective way to obtain white hat SEO backlinks?

@OriZilbershtein @Brandops_HQ @MordyOberstein @Healthline @Nike The trick is to make sure the "answer" given connects the answer to your brand. It's not always possible, but in most cases where the answer leads directly to money in a single hop - it can be done. Having a brandable domain helps too - that always appears at least in the crumbs.

@StockbridgeT @Brandops_HQ @MordyOberstein @Healthline @Nike Might be true, can't say I saw it happen using Google answer boxes. I did observe the opposite though. Sites that impressions increased a lot while clicks dropped on terms they had an answer box such as the example above.

This a great example of Zero Clicks Search. @Healthline are doing a great job providing exact and insightful information, so good that Google gives you the exact answer and highlight the part you look for, no reason to get in the site. Quite the double edge sword of sort.

@OriZilbershtein @Brandops_HQ @MordyOberstein @Healthline @Nike They WILL start to remember the brand if they see it enough - and people DO search similar things over time. Even if they don't "consciously" remember - your brand tag and the voice and tone of your answers becomes "familiar" and they'll come to recognize in other situations.

@Brandops_HQ @StockbridgeT @MordyOberstein @Healthline @Nike I agree, just when seeing the use case. Users do not remember the brand / site that provided the info and in a lot of time the actual info right after searching and getting the answer, called the "Google Effect". thedecisionlab.com/biases/google-…

@OriZilbershtein @MordyOberstein @Healthline @Nike You can measure brand growth in many ways - first basic way is to measure an increase in branded search terms over time. Yes - it's more difficult directly but we develop new ways to evaluate regularly. That's really on marketing department's head but SEO sets it up.

@StockbridgeT @MordyOberstein @Healthline @Nike With that said, measuring brand impact through ads or "if someone sees you in the feature snippet" is impossible or very close to impossible. But diminishing returns on gaining "brandability" vs. Losing clicks. At least IMHO

@MordyOberstein @OriZilbershtein @Healthline @Nike doesn't spend $1mil+ on a 30sec Super Bowl spot hoping you'll get up in the middle of the game and go buy some shoes. There is massive value in Brand Impressions - however you go about getting them. The trick in SEO is measuring that value.

@MordyOberstein @OriZilbershtein @Healthline @Nike That said... you can answer a question for a casual searcher, but indicate that the click can bring a more in-depth answer. We spend a lot of time hitting the triples to trip the snippet while leaving enough on the table to inspire some clicks as well. That's modern content SEO.

@mikey1090 @nirfartuk @rainprofits @tejas3732 @NicheDown @GiordMarco96 @patientpublish @MattGiovanisci @NicheSiteLady @KorayGubur @jasonmbarnard Cheers @mikey1090!

@nirfartuk @rainprofits @tejas3732 @NicheDown @GiordMarco96 @patientpublish @MattGiovanisci @NicheSiteLady Read tweets and watch videos with @KorayGubur @GiordMarco96 @jasonmbarnard @StockbridgeT

Really want to ask. What will be the best source to learn all about SEO ( not basic but advanced). Any recommendations for YouTube? Paid course? Blog? Would love to hear from you @rainprofits @tejas3732 @NicheDown @GiordMarco96 @patientpublish @MattGiovanisci @NicheSiteLady

@Suzzicks This is true even for organic results. Forget "who" is ranking - it's "what" is ranking in terms of products, info, reviews, local, national, etc. The "nature" of the SERPs at all points paints a much different picture than competitor or rank analysis.

@AffiliateSavant @saintvienna @ahrefs The FidoNet registry still exists and you can view the page - but yeah. Generally fidonet has been irrelevant to anything for over 25 years. Relevance is definitely NOT something they are looking at in certain areas anyway. My blog stuff has been offline for over a year.

@StockbridgeT @saintvienna @ahrefs They showed a result from 1994??? 🤦 I just searched my name, and the majority of results were inexplicably in french. (And completely unrelated.) They've got a lot of work to do! I know they are beta beta, but I think they should have kept this current version under wraps!