Nicole Mears

144 posts

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Nicole Mears

Nicole Mears

@StormyMears

marketing & PPC nerd, baker of all things sugar coma-inducing, travel junkie, music lover & mom.Product Marketing at @apptotoapp.

Bend, OR Katılım Mart 2010
81 Takip Edilen154 Takipçiler
Nicole Mears
Nicole Mears@StormyMears·
One of my favorite things is harmonizing with the dudes yelling “oooooo” as loud as they can at duck games and then being louder and lasting longer. #goducks  #scoducks #CFBPlayoff
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Nicole Mears
Nicole Mears@StormyMears·
Oregonians can be notoriously passive drivers. But I swear to god if you mess up your merge, and I graciously let you in at the last moment, and you don't do the little rearview mirror thank you wave, we are now legally sworn enemies until the end of time. #oregon #baddrivers
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Nicole Mears
Nicole Mears@StormyMears·
Oh yay, it’s once again “find golf tees and ball markers in the washing machine” season. 🏌️‍♂️🙃 #golf #golfwidow #golfwife
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Apptoto
Apptoto@apptotoapp·
Another no-show? That's more than a missed slot; it's lost revenue. So, do you chase them down or let them go? Comment 🤖 for pros/cons on contacting no-shows + directions on how to automate follow-ups! Do you call no-shows or move on?
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Jonan Scheffler 👾
Jonan Scheffler 👾@thejonanshow·
We made a human! Happy Birthday Cenec (sen-ehk) 🥰🎂
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Nicole Mears
Nicole Mears@StormyMears·
@PPCKirk So thankful to hear the surgery went well. Hoping he has the speediest of recoveries!
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Kirk Williams
Kirk Williams@PPCKirk·
Thank you all for the support! He’s back in daddy’s arms :) surgery went well and he’ll be eating again soon.
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Kirk Williams
Kirk Williams@PPCKirk·
Nothing like watching your infant get wheeled into unplanned surgery (for pyloric stenosis). Thoughts/prayers/GIFs appreciated.
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Nicole Mears
Nicole Mears@StormyMears·
No one, and I mean no one, is more motivated to learn numbers than a toddler trying to break into a locked iPad to watch @Octonauts
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Nicole Mears
Nicole Mears@StormyMears·
I decided to let my toddler rename our kitchen as a restaurant. He decided on “Mooooo.” I feel personally attacked.
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Nicole Mears
Nicole Mears@StormyMears·
@PPCKirk We just received it and I have to say I'm blown away by the fact that the account optimization score will now be factored in and I quote, "Dismissing recommendations will not count toward the account optimization requirement." This change seems likely to anger many, many people.
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Kirk Williams
Kirk Williams@PPCKirk·
the big question is whether it is an actual core change in the program, or just a UX overhaul on top of the same overall structure. #ppcchat We shall see.
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Kirk Williams
Kirk Williams@PPCKirk·
Anyone else get an announcement of the new #GooglePartners program coming? I’m very interested to see what happens with this. #ppcchat Details screenshot from email:
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Shape
Shape@shapeiosoftware·
Big thanks to @ppckirk for helping bring our podcast, 'Shape the Conversation', back to life with a new episode: 🎙The Evolving PPC Landscape for Agencies and Software Show notes and links to itunes/spotify/etc - shape.io/podcast-evolvi…
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Nicole Mears
Nicole Mears@StormyMears·
@Nicole_Mintiens I imagine this as a mix of long awkward silences punctuated by everyone talking at the same time. Was it at least a video call so you could tell when someone was winding up to talk?
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Nicole Mears retweetledi
Shape
Shape@shapeiosoftware·
"It’s okay that a magical best-in-class PPC software provider that solves every single digital advertiser's problems doesn’t exist." - @StormyMears 9 major purchase considerations to evaluate, along with 100+ questions to ask PPC software vendors: shape.io/best-ppc-manag…
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Nicole Mears retweetledi
Ahrefs
Ahrefs@ahrefs·
4/5 Follow @ahrefs and RT this to stand a chance to win a 3-month Ahrefs Standard account! 🥳 (10 winners)
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Nicole Mears
Nicole Mears@StormyMears·
@jdprater Great strategy on the AM. Will schedule it in after parsing through PPC/marketing/product blogs. My woefully under-optimized profile is: quora.com/profile/Nicole…. Thank you 😀 Each month only gets better (and more challenging but in the best ways) with little ones.
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JD Prater
JD Prater@jdprater·
@StormyMears I try to take 5-10 mins in the morning to answer questions before everything gets crazy. And thank you! He's been a good kid in his first 2 months. ps - send me your Quora profile and I'll tag you on questions that might be relevant. :)
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Nicole Mears
Nicole Mears@StormyMears·
A6: Reddit. It's a tough crowd b/s self-promotion is so frowned upon, but engagement in target communities and the preciseness of subreddit targeting is impressive. #ppcchat
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Nicole Mears
Nicole Mears@StormyMears·
@jdprater Step one for me is finding time to answer questions, so we have something to promote. Balancing workload and the world's busiest toddler has made it tough, but I'm working to carve out time for devoting more to Quora and others. Congrats on your new little one btw.
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JD Prater
JD Prater@jdprater·
@StormyMears Plus, you should try to Promoted Answers. It's like a boost button, which is great for branding and thought leadership on platform. Building up your credibility is good way to maximize results.
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Nicole Mears
Nicole Mears@StormyMears·
@jdprater We did @jdprater! We used question & topic targeting with our 2018 test. The volume of traffic on what we targeted was too limited for us to see the results we were hoping for on this test. We used Quora advertising in early 2017 with better results, so we learn, adjust & retest!
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JD Prater
JD Prater@jdprater·
@StormyMears If you like targeting communities and precise targeting then you'll definitely want to check out #QuoraAds as you can go down to a specific question. #ppcchat
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Nicole Mears
Nicole Mears@StormyMears·
@JoshKelson We did some video and text ads in a few subreddits in 2018. It was fairly top-of-funnel for a new product announcement though. I'd love to see if we can implement ad sequencing to better move prospective customers down the funnel there though.
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Nicole Mears
Nicole Mears@StormyMears·
A5 Absolutely dependent on the client. Early adopter clients are much more likely to approve a bigger upfront testing budget if we can provide sound strategy behind $ we're requesting. Other clients want years of proof that something we're want to test works for others #ppcchat
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