The Sway Effect

Winning @PRNews Women Owned Agency of the Year for the second time in three years. #SwayEffect #grateful

In @TheDrum, @TheStanley1913’s Kate Ridley and Ben James discuss the brand’s evolution beyond the Quencher and how its FIFA World Cup strategy is connecting with new audiences through sport and global fandom. #NextChapter #TSEClientWork Read Below 👇 thedrum.com/news/how-stanl…

In @FastCompany, Jared Lindzon explores @UnderstoodOrg’s @Cannes_Lions research showing half of creative industry adults identify as neurodivergent, yet 90% mask at work. @NathanWFriedman shares why neuro-inclusion drives stronger ideas and deeper trust. #TSEclientwork

Congrats @JuliaTisdal

We are thrilled to announce the promotion of @JuliaTisdal to Vice President! 🚀 Julia has been an integral part of our team, consistently developing strategic content, delivering outstanding results for our clients and supporting on new business. Congratulations Julia! 🎉

Independent PR firms hit $4.8 billion in combined fee income in 2026. Nearly a third posted double-digit growth. Meanwhile holding companies are forecasting a 15% headcount cut this year. 👇 buff.ly/ue5Tc69

THE GOAT ALWAYS SHOWS UP 🐐

This month we celebrate seven years of incredible clients, meaningful partnerships, standout results and an amazing team that's made it all possible. Here's to everything we've built - and everything still to come. #SwayEffectTurnsSeven

For @DG_Report, Madison Logic CEO Keith Turco discusses a new survey with @HarrisPoll which found nearly 8 in 10 marketers believe modern marketing is shifting toward performance-first strategies. #TSEclientwork demandgenreport.com/industry-news/…

Huge congrats to @livekindred on the launch of Circles, their biggest innovation to date! These new affinity-based communities allow members to connect and more easily swap with peers who feel less like a stranger and more like a friend @FastCompany. #TSEclientwork

In his @TechTargetNews op-ed, @collibra CEO @fvdmaele shares his perspective on an asset that enterprises have overlooked for years: unstructured data, which makes up 80% to 90% of an organization’s data footprint. #TSEclientwork Read the full op-ed now: techtarget.com/searchdatamana…

‘@UnderstoodOrg @NathanWFriedman weighs in on misinformation in the AI era. #LTDs #inclusionmatters. #CannesLions #TSEclientwork

New from me in @wsjCMO: Pie, the new-ish app from by Bonobos founder Andy Dunn, named Nadya Okamoto as its CMO. It's an interesting hire as Nadya is now known predominantly as a TikTok celeb, but in the healthcare world made her name as the founder of period brand August...

For @CampaignLiveUS, Madison Logic’s CEO Keith Turco examines data from a new survey with @HarrisPoll. He breaks down the industry’s current confidence crisis and explains why access to more data has not automatically led to more clarity. #TSEclientwork campaignlive.com/article/nearly…

For @thehill via @mirandanazzaro, @collibra CEO @fvdmaele weighs in on how the White House’s recent restrictions on private #AI models underscore the urgent need for open source. As Felix notes, most enterprises are already operating in multi-model environments. #TSEclientwork

In today’s Media Buying Briefing newsletter, Madison Logic’s CEO Keith Turco shares insights from a new survey with @HarrisPoll revealing a stark reality: 48% of #B2B marketers admit they are ‘guessing’ which activities actually drive buying decisions. #TSEclientwork

Happy #FourthOfJuly! 🇺🇸 Wishing everyone a fun, safe, and happy holiday weekend.

🎧 Campaign Chemistry: Walking the Work in Cannes with @4As’ Justin Thomas Copeland Listen to the full episode: campaignlive.com/article/campai…

The Sway Effect – Episode 52 with @NeshasAgenda, Founder & CEO of @HerAgenda. LIVE from @Cannes_Lions, @JenRisi and Rhonesha Byng explore how ambition, leadership and media are evolving for women. #SwayEffectCannes #CannesLions2026 Listen below🎧 podcasts.apple.com/us/podcast/the…

There's no one way to look like an athlete. That's the idea behind The National Lottery's This Girl Can campaign, which celebrates women exactly as they are: sweating, striving, showing up, and moving in ways that work for them. Not for perfection. Not for performance. For joy, confidence, community, and health. When more women see themselves reflected in sport, more women believe they belong there. And they do. 💪

Check out the latest epsiode of @CampaignLiveUS's Campaign Chemistry where @4As' Justin Thomas-Copeland joins @JamesonFleming LIVE from @Cannes_Lions to 'Walk the Work'. #TSEclientwork #4AsCannes Listen below 🎧 campaignlive.com/article/campai…