Jordan | CRO + Landing Pages

Your landing page has 3 seconds to prove you understand your customer's problem. Here are 5 optimisations I made that show the difference between product-focused and psychology-focused design:

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Most supplement brands can't explain what their product actually does. I designed Eterna's hero section to: → Call out specific problems → Explain how it works → Remove purchase risk Result: A page that educates and converts.

Need a high-converting landing page for your brand? View our work + Book a call today 👇 thatconverts.agency

60% of landing page visitors aren't ready to buy. They're researching solutions. Yet most brands optimise for immediate conversion. Here's what a hero section optimised for problem-aware traffic looks like:

Need a high-converting landing page for your brand? View our work + Book a call today 👇 thatconverts.agency

Before/After for Huppy toothpaste tablets 🦷

@ThankGodSunny Thanks!

@thejordanevans Looks great!

Before/After for Lemme Greens Gummies 🌱

@GregoryTheAIGuy @replohq / @InstantHQ / custom code

@thejordanevans What site are you guys using to build these landing pages?

Before/After for Himmense 💪

@TukiFromKL Thanks 🤝

@thejordanevans Nice

@MarkPivko Thanks! It's one of those subtle trust builders, showing the problem is widespread makes the product feel more necessary rather than "nice to have"

@thejordanevans I like the icon at the bottom, it should definitely help improve conversion

Pore Favor supplement hero section breakdown. 9 conversion elements designed to overcome trust barriers. Every element eliminates an objection.

Need a high-converting landing page for your brand? Book a call today ⬇️ calendly.com/that-converts/…

Before/After hero concept for MOJO

Need a high-converting landing page for your brand? Book a call today ⬇️ calendly.com/that-converts/…

🟢 Change #8: Friction reduction "🟢 3-4 DAY DELIVERY" below CTA Addresses "when will I get this?" immediately. Green dot = available/fast Reduces hesitation at commitment moment.

Before vs After for Neutonic. Same product. Different psychology. 🧵 Full breakdown: