Jim O'Kane

@SawyerMerritt It’s like if the Zune were a car.

Ferrari has just officially unveiled its first ever all-electric car, called the Ferrari Luce. • Starting price: $640,000 • Interior co-designed with Apple's former head of design, Jony Ive • Range: 280 miles (expected EPA) • Peak charging speed: 350kW • 122 kWh battery • 1,050 horsepower • 0-60mph: 2.4s • 800v • Four-door four-seater • Four electric motors • OLED screens • Weight: 4,982 lbs • Front motors spin to 30,000 rpm, rears hit 25,500 rpm • Car uses an accelerometer to capture real vibrations from the electric motors & rear chassis. An algorithm filters out unpleasant frequencies and amplifies only the more “musical” sounds. This can be heard inside and outside the car. • Paddle shifter on steering wheel changes how aggressively torque is delivered, with five different levels • The trunk has 21.1 cubic feet of space, the largest luggage capacity the company has ever offered • 197.6 inches long, about as long as a Tesla Model S U.S. deliveries start in Q2 2027. More photos in the thread below:

@emkwan If the Zune were a car.

For the last 3 weeks I’ve had to keep this quiet… but I’ve genuinely been honoured to be one of the first people in the world invited to Rome to see the new Ferrari Luce. 🇮🇹⚡️🐎 Love it or hate it… this is a HUGE moment in Ferrari history and being part of the global launch honestly feels surreal. Grateful for every single one of you supporting this journey

@tonjkb Shades of Steve Ballmer, laughing about the iPhone not having a keyboard.

Jony Ive: I refuse to speculate on how Steve Jobs would react to this Ferrari. For a decade, the tech world waited for an Apple Car that never arrived. Instead, its spiritual successor just rolled out of Maranello. Jony Ive designed the interior of Ferrari's first electric vehicle, the Luce. And his first strategic move is a massive rejection. Apple inadvertently ruined modern car interiors. The iPad trained every automaker to glue a giant screen to the dashboard and kill physical controls. Now, Ive is reversing that trend. For the Ferrari Luce, he rejected the giant touchscreen in favor of tactile, mechanical buttons and advanced glass. When asked how Steve Jobs would react to the car, Ive refused to guess. But he admitted he wouldn't even be in the room without his history with Jobs. I love the irony here. The mythical Apple Car finally exists inside a Ferrari. And instead of pushing more screens into the cabin, Ive is using the design foundation he built with Jobs to prove that the future of luxury is tactile. Source: Cleo Abram

@B7frankH Imagine you own a mule that screams. And you have to keep tugging on its ear to make it go faster.

How do you explain this feeling to a Tesla driver? 🤣

@JeebsTX @Ferrari

Leaked transcript from Jony Ive’s reveal video for the new Ferrari Luce: When we sat down to reimagine the Italian supercar, we arrived at something deeply inevitable. By courageously removing the passion and heritage of Ferrari, we achieved a profoundly magical simplification. A meticulously crafted, uninterrupted slab of unapologetic beige. Notice the aerospace-grade al-you-min-ee-um steering accents, chamfered to a flawless finish. And in the center, a singular pane of glass seamlessly floating in space; which is absolutely not just an iPad Pro glued to the dashboard. It is the most beautifully clinical, magically sterile driving experience we have ever created. And for an unapologetic $640,000, we think the two Dubai princes who actually buy it are going to love it.

@tonjkb Click the button on the Tesla steering wheel, and just tell the car what you want. No need to touch the screen at all. Jeez everybody already knows how to work with Siri for like 10 years now.

Jony Ive: Using touchscreens for basic car controls is a 'dumb design' that endangers lives. "People are dying because of dumb design." "Multi-touch shouldn't be in a car. It requires by definition that you're looking at a display." When the man who popularized the touchscreen admits putting an iPad in your dashboard is a deadly mistake, automakers must listen. I grew up in cars with analog switches, and I miss them. You could operate the radio or the climate control by pure muscle memory while keeping your eyes on the road. Now, the data backs up that everyday frustration. A University of Washington study proves touchscreens cause lane drifting. Starting in 2026, Euro NCAP will actually strip 5-star safety ratings from cars that refuse to use physical buttons for basic controls. We sacrificed safe, intuitive hardware for flat screens. It is time to bring the buttons back. Source: Cleo Abram

@MisterG134334 @SawyerMerritt 173,660

@TVDadsdotcom @SawyerMerritt How many miles on your S?🤔

@Vincent5327827 @SawyerMerritt Tell us all about the infinite life of engines and transmissions.

If that’s a Ferrari, this is a horse. Electrics due to the dying battery from the moment it’s produced will never become accepted in the performance world. The Electric car has an expiration date that can’t be stopped. In 40 years electric cars will only be worth scrap prices.

@Triode_in_situ @TechOperator Just like cross-country in a Tesla.

@TVDadsdotcom @TechOperator Road tripping is a skill. You pee when you stop for meals or gas. 900+ miles in ~15 hours.

@Triode_in_situ @TechOperator These posts always make me wonder: how many empty bottles you have to take with you at the start of the trip to pee in?

@TechOperator My last few road trips have been -1000 miles each. Their range needs to be much better in order to be practical road tripping vehicles for me. EVs are in-town vehicles.

@TheEXECUTlONER_ Was her dad Gus Fring?

This young lady’s parents are selling her childhood home. She is walking through her house and wants to show off the coolest thing about the house. She opens a door and as she walks through there is a long tunnel that goes under the yard up above and connects to the back side of the house into a beautiful room and a back deck with a beautiful view. I’ve never seen a house like that. Also, am I the only one who thought the first hallway was a painting? 🤯 Have you ever seen a house like this with a tunnel like that? Why on Earth would you be selling it? Shouldn’t that type of house be kept in your family forever? How cool is that?

@cappados @SawyerMerritt I admire your bladder control, driving 700 miles non-stop. The whole "take 10 minutes every 2 hours" safety advice doesn't apply, I guess.

@SawyerMerritt Not a hater (at all). But Gas contains an extraordinary amount of usable energy in a compact, lightweight form that is impossible for batteries to match. A full tank in a pickup can provide 400-700 miles of range while adding little weight compared to massive EV battery pack.

Jason Cammisa on EV haters: "If you don't think electric vehicles or electric propulsion is a superior transportation solution, it's because you haven't spent enough time in an electric car; We will run out of fuel at some point. It is a finite resource. Give people the experience of living with an electric vehicle everyday, there's no going back." Full video: youtube.com/watch?v=l74of0…

@jwdaz11 @SawyerMerritt You forgot to bring up the 1200-mile commute you have, towing a grand piano, a yacht, and a 6-horse trailer over the Rockies, in foot-deep snow, twice a day. That's the typical situation for people who don't drive EVs.

@SawyerMerritt When I can go 300 miles towing my RV I'll consider it. Put in some charging stations in the mountains too. Currently, it's like 100 miles with a cybertruck. Then, I might give up diesel.

@zippy_da1997 @SawyerMerritt Oh yeah, and what if the world suddenly ran out of electricity? Or there were no electrical outlets for 600 miles? Do a warm-up before you stretch like that.

@SawyerMerritt Then you wake up Monday morning and discover your home charger didn’t actually charge your car for any number of reasons (cord not secure, breaker tripped, etc.) and the next closest charger is beyond your available range.

@Teslarati Longer range. I rarely supercharge, and the charging time I have at home doesn’t impact my life at all overnight. It’s like thinking you need to charge your phone faster.

Would you rather have: Faster Charging ⚡️ 🔌 OR Longer Range 🔋 🚗

@Nero These are the people that tell you they have allocated four work hours to create a single sign-on for three separate 30-year-old legacy systems, because that’s all the time they had available in their Pert chart.

come sweet death and come swiftly

@PolandM222 @BlackLabelAdvsr But there are no “walkable amenities.”These things are built on old cotton fields in the middle of nowhere, and zoned residential, so forget finding any commercial businesses within walking distance. And don’t forget all the 100° days.

@BlackLabelAdvsr With walkable amenities and a nice park those are kind of cool. I think something like this, or small farm/ranch are the two settings that make sense. Small yards in the suburbs just make everything a long drive away and you still don’t really have any space.

I see these neighborhoods being built in Texas and I’m trying to figure out who in their right mind would buy a mansion with zero lot lines. Like, you could do a handshake through your kitchen window. Insane! Please make it make sense.

@SM_TechB3aute If your company hires a consultancy to tell them what they’re doing wrong, start looking for a new job. It means that your upper management doesn’t understand the business, and doesn’t trust its own employees, either. Get out while you can.

Accenture… people was not lying about them.

@wholemars Make the browsers location-aware. It's disabled on the browser.

What’s your most wanted Tesla feature request for the next software update?