Taikun Digital

Most Google Ads accounts are producing more creative and getting worse results. The system doesn't need volume. It needs contrast. Scaling accounts test distinct angles: price, quality, speed, status, outcome. We wrote about the 2026 Google Ads Creative Guidelines: taikundigital.com/insights/googl…

Here's how Google Ads is taking credit for conversions it didn't cause: For most mature brands, up to 90% of branded search conversions are non-incremental. Lifts typically fall between 10% and 50%, meaning 67 to 91% of attributed conversions would have happened anyway. We wrote up how to actually measure what your ads are doing → taikundigital.com/insights/incre…

We restructured Jones Road Beauty's Shopping campaigns from individual SKUs to product categories and saw a 40% revenue increase at the same spend.  When data pools, the algorithm learns faster. Fragmented SKU groups starve it. Category groups feed it. Full audit breakdown →  taikundigital.com/insights/recen…

What got you where you are today is not going to get you where you want to go. This a good life lesson more broadly, but if you're a brand in the 20-40mm revenue range, it's super applicable to your ad stack and your measurement. When you're predominantly purchase-optimized Meta => DTC, it's simple. You know where your customers are coming from and the Meta data is reliable. Understanding what works is easy. That's not going to get you to $100mm. Your ad stack is going to get more complex. Meta's share of ad dollars will go down. Google, YouTube, TikTok, Podcasts, TV. A larger share of your ad dollars will be on other channels. You're going to be selling on Amazon and moving into retail. If you keep relying on the deterministic measurement that got you where you are today, you're very likely to plateau. You have to be able to evaluate the contributions of each channel on their own and that means looking at new data in new ways. Running holdout/inverse holdout tests. Leaning into probabilistic measurement. We've been through this journey with clients many times. It requires a fundamental shift in how you evaluate and think about performance. It's hard but it's good.

More creative, more creative, more creative. That's what every brand is being told right now. But anyone who has tried to ramp up creative output knows: it's not just creative strategy that gets challenged. It's the entire production line. People management. Quality control. Delivery timelines. Everything. We hit that wall last year. So we built a custom creative studio inside our project management software. Now we track the status of each brief (which produces 6-10 assets), briefs per client, briefs per designer, completions by date, time in status, and more. Aside from compliments on how well our assets perform, the most frequent compliment from paid social and creative clients? How quick and reliable our delivery is. And this system isn't just for production. The creative strategy side is just as organized to ensure every brief that hits production has a strong thesis behind it. This is how we produce incredible ads reliably at scale.

Want to wish @PhilKiel a very happy 1 year anniversary here at Taikun. I can't even believe that he agreed to join us to run the paid social department. And to say it has been transformative has been an understatement. The company looks completely different than it did a year ago. Phil is even better at what he does than it looks. Phil is one of the rare people who's bite is bigger than his bark. So excited for year 2 of building together. And Phil is absolutely cooking up some massive stuff for year 2. Y'all have just gotten a small taste of it.

When a brand hires an agency, they instantly tap into what’s basically a million-dollar payroll working on their account. Not full-time, of course but that's actually a good thing.

Making your Cyber Monday offer better than your Black Friday offer doesn't make you cute. It just makes you an asshole. Nothing erodes trust faster than a bait-and-switch. Customers definitely notice.

Most advertisers suspect hidden search terms waste money. We wanted to be certain. So we analyzed $20 million in ad spend across dozens of accounts. The results were staggering: 👉 For every $1 you spend, Google siphons off $0.85 in inefficiency purely through hidden search terms. This isn’t about user privacy. It’s about Google selling low-quality inventory without scrutiny. We also found that hidden search terms had: 📈 CPCs that were 52% higher 📉 CTRs that were 44% lower It took months to compile and clean this data. If you're spending on Google Ads, you’ll want to see the full breakdown. We’ve laid it all out in the blog post which is linked in the first comment.

We don't just make pretty ads, we make creative that absolutely smashes through growth plateaus.

Our creative team doesn't just do statics and stitch video clips together. They can do it ALL. Creative strategy? ✅ Motion graphics? ✅ Animations? ✅ Stitching a bunch of UGC clips together just doesn't cut it anymore. You need a creative team that can do more.

For most brands, it makes more sense to hire an agency than to build a full in-house team. You get senior-level strategy, creative, and execution without having to recruit, train, and manage a dozen specialists. Fast output. Cross-industry insight. No overhead headaches.

Keywords are on life support. AI Max is coming to pull the plug. A new keywordless primarily benefits Google, but there will be Alpha for the agencies and brands that figure it out first.

Giant ad platforms want you to lose. We help you win. Sound opinionated? We are. We’ve been in the digital ads game for 10 years — that means we’re all too familiar with the ways that giant ad platforms set you up to waste your ad spend. #MarketingChats

Ad platforms make their money off of you. They want you to spend the most amount of money and get the least amount of return. That’s why they set you up to keep spending…

We started Taikun when we realized that advertisers needed a knowledgeable, no-nonsense, ethical team in their corner. #MarketingSuccess