Collin Slattery

Is your media buying actually good? Great creative, product, and offer can make up for bad media buying, but bad media buying is still a thing. This came up in a discussion with some fellow agency owners last week around how lots of brands think media buying doesn't matter anymore. Unless you were a great media buyer before being a brand, you probably don't even know what great media buying looks like. And so that in house person who you think is doing a great job might actually be terrible and you just don't know it. And no matter what anyone says, great media buying still matters. It matters less than it used to for sure, but elite media buying can take good performance and make it great. And bad media buying? It can still easily kill a brand.

@LuizCent Buenas!

@CJSlattery Hola! 👋

So many of you are sleeping on Spanish language ads. Over 40 million people in the US are native Spanish speakers. They're on Meta, and the competition is really low because most advertisers don't do it. It helps to have native Spanish speakers on your team and in your creative department, which we happen to have. Some of the best performers at very high spend levels in some client accounts are Spanish ads.

@ppcClickShark We just do it the old fashioned way

@CJSlattery You speak the truth. And the tech is there to translate and sync lip to voice on the original video.

@Peter_Quadrel Oh yeah. They are wild

@CJSlattery Wait until you target LATAM sub 8 CPMS

@ppcClickShark @AnthonyHigman @JoyanneHawkins @DigitalSamIAm @ppcguru My output is greater when I am teaching people everything I know.

Before people like @AnthonyHigman @JoyanneHawkins @CJSlattery @DigitalSamIAm @ppcguru and a bunch of other opened up shop they were the amongst the best at what they did. Don't forget that.

Many successful agency owners are underrated. Tops at their craft - > opened an agency - > did well. Now people see them promoting their agency, not deep in the weeds, and assume "they don't know squat." BS. They could outperform you at your job if they took the time. 🤷‍♂️🍻

@rabahrahil D’Arturo for that artichoke pasta.

Made it to Venice. Exquisite city.

@MehtabKarta @codyplof I'm old enough that I know HTML, CSS, regex, and DNS bullshit, lol

@codyplof It’s funny this kind of dev used to sort of be a thing too before Shopify. A lot of marketers had light dev skills to whip up LPs etc

Expect to see a lot more of this. We’re literally posting a Job opening for this role this week. The times are changing. And they’re exciting.

@BryantGarvin Thanks! It's so important in order to maximize returns!

1 💯 second this! For years I’ve built out placement exclusion lists that are just complete crap traffic/fraud on YouTube With the amount of spend Collin manages I’m sure he’s built out a pretty impressive list to exclude

If I could improve your YouTube efficiency by 15-30% with a click, would you take me up on it? You're in luck! Most of you aren't using exclusions on YouTube, and the amount of garbage placements are colossal. I'm talking 6 trillion impressions of garbage. It's why exclusions on YT are an absolute must. We have an exclusion list of ~30,000 channels which we apply in every client account. I'm going to share it with you, so you can too. I'm talking zombie placements, kids channels, ASMR nonsense. All trash and all places where your ads can show if you don't know what you're doing. This is a must apply for everyone running YouTube. Find a link to it in the comments!

Jake is cooking up some magic FR

@obviceo I'm happy to take a look.

Have a 9 figure jewelry brand looking for a Google Ads consultant, any good connections?

@KodyNordquist @elonmusk There’s a marketplace?

@CJSlattery @elonmusk Gotta buy it on the marketplace. Any decent/good handles have to be bought now.

Trying to create an X account for a new project. Says the account doesn't exist but when I try to make it it says the user is taken. @elonmusk

@zachmstuck @couuor Congrats! Big W for everyone involved

I started a little marketing agency 7 years ago called Homestead, named after the street I grew up on. I had the vision to build something special and looking back now, I think we did exactly that. Today I’m excited to announce that Homestead has been acquired by Verndale (also recently acquired VAAN Group) in an effort to create a DTC growth platform built to support brands across the entire commerce lifecycle. I’m extremely grateful to my business partner @_RileyTrotter for all of the time he’s given this company and all the incredible work that he’s done. Riley took over as CEO a few years ago and Homestead wouldn’t be where we are today without his leadership and pursuit of greatness. I can’t say enough about my other partners @kellybird__ and @jsappington. These two have shown a level of commitment to building this company that is unmatched. Watching them both grow as leaders over the last few years has been nothing short of inspiring. To all our current and past team members, thank you for always giving Homestead and our clients 100% effort. Will forever be grateful to you all for helping us get to where we are today. To all of our clients, thank you for trusting in us to help grow your businesses. This is not an easy task and we have never taken it lightly. As for me, I’m officially stepping out of the agency business, but as most of you know I haven’t been involved in the company for some time as Riley/Kelly/Jacob have been and will continue to lead Homestead for years to come. Expect to see more updates on the brands I’ve been building in weeks to come.

@peterczepiga Own a condo

@CJSlattery do you have an apt here? or you sublet?

First nice day of the year is the signal it's almost time for my triumphant return to NYC. For 3 months at least, lol. See you all in April, May, and June.

@rabahrahil Gotta tail my trades. You'll only lose a moderate amount of money instead.

@CJSlattery I lost so much money on them 🥲🥲🥲

Man, Twilio is brutal. Just everything about trying to get onboarded to even test a program is misery.

@heyglenns @DigitalSamIAm Yessir!

@CJSlattery Good that you & @DigitalSamIAm are back at it.

Call me Jordan because I'm fucking back. Done with baseball

@KFragoulias yessir

@CJSlattery Niceeeee

@EmmettNaughton Really? I've never dealt with SMS stuff before so maybe I need some help.

@CJSlattery you are doing something wrong.