Tatari

77% of brands are increasing their TV budgets in 2026. What are you planning to do? - Streaming is exploding, opening more ad-supported inventory than ever… - AI is maturing, helping with efficiency, planning, and insights… - And measurement is now making it possible to see what’s actually working across both linear and streaming. With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter? We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments. If TV is part of your plan next year, this is a must-read! tatari.tv/insights/how-t… #TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

If an agency client asked you tomorrow, "Should we invest in TV?" would you have a clear answer? Not just yes or no, but a framework you could confidently stand behind. For many agencies, TV still feels like a high-potential channel with too many unknowns. Which clients are the right fit? How do you buy it efficiently? How do you prove it's working? And how do you scale it without adding unnecessary complexity? Backbone Media has spent years answering those questions. In our upcoming webinar, Nicole Stahlecker, Director of Media at Backbone Media, joins Mike Fogarty, Head of Client Development at Tatari, to share the practical framework Backbone uses to make TV a repeatable, measurable part of its agency offering. Whether you're already managing TV campaigns or considering adding TV to your services for the first time, you'll leave with a practical framework you can apply immediately. Register here: register.gotowebinar.com/register/34463…

Back by popular demand. @Reddit Founder and CEO Steve Huffman is returning to the Forward stage. His session was one of the highlights of last year's conference, and we're excited to welcome him back to New York City on October 29 for another conversation about where advertising is headed next. Consumer behavior is changing fast. Communities are shaping culture, discovery, and purchase decisions in entirely new ways. Few people have a better view into that shift than Steve. If you want to understand what's next for brands, media, and consumer engagement, this is a session you won't want to miss. And we're just getting started. More speakers will be announced in the coming weeks as we build another lineup of leaders shaping the future of advertising. RSVP here: hubs.ly/Q04r1m7y0

What makes someone stay at a company for 8 years? For Brian Feldman, it comes down to meaningful work, great teammates, and the chance to keep growing. See what a career at Tatari could look like: tatari.tv/careers #WeAreHiring #JoinOurTeam #CareerGrowth #WorkCulture

When one of the most anticipated sporting events of the year came to the U.S., we had a game plan to put our clients front and center. ⚽ See how Tatari helped brands score premium in-game inventory through direct publisher relationships, strategic timing, and smarter buying. 👇 tatari.tv/insights/how-t… #TVAdvertising #LiveSports #MediaBuying #CTV

AI may be the headline. But data is the real story. At the 2026 @ecomfounders AI Summit, Matt Giannetti sat down with @mrsharma to discuss how AI is helping brands make smarter TV decisions across planning, execution, measurement, and creative. Check out some of the key takeaways from the session and watch the full replay 👇 tatari.tv/insights/watch… #AI #TVAdvertising #CTV #MarketingTechnology

As Bon Jovi famously belted out, "Whoa, we're halfway there!" And now that 2026 is officially at the halfway mark, a lot has already changed. Since January, streaming prices climbed, major sports events shattered expectations, and the TV landscape kept evolving. So we went back and updated our 2026 TV Planning Guide with fresh H2 insights to help advertisers navigate the rest of the year. Take a look at what’s changed and what it means for your TV strategy 👇 tatari.tv/insights/how-t… #TVAdvertising #CTV #MediaPlanning #MarketingStrategy

What does it take to make TV measurable for clients? For Household, it meant having access to every type of TV buy, along with measurement and reporting in-house. Hear from Founder Greg Schwartz on how Household built a modern TV practice with Tatari. And for agencies thinking about building or scaling their own TV offering, join us on August 5th for a conversation with Backbone Media on the framework they use to deliver measurable TV outcomes for clients. Register here: register.gotowebinar.com/register/34463…

From back-to-school season to football's return, Q3 is packed with opportunities for advertisers. Our planning guide breaks down the key moments, trends, and considerations to help you build smarter campaigns throughout the quarter. Swipe through for a preview, then read more below ⬇️ tatari.tv/insights/how-t…

Recent agency audits sparked an important question for the TV advertising industry: Are the challenges facing programmatic CTV the result of a few isolated issues, or a system that was never designed for television in the first place? Speaking at @Adweek House in Cannes, our CEO Philip Inghelbrecht shared his perspective. Read the full recap 👇 tatari.tv/insights/conve…

Happy Pride Month! 🌈 Pride is a time to recognize the strength, diversity, and contributions of the LGBTQIA+ community, while reflecting on the importance of building spaces where everyone feels seen, valued, and empowered to be themselves. At Tatari, that commitment is reflected in the people who make up our community and the moments we share together, including a recent virtual drag bingo event that brought Tatarians together from across the company. We're proud to celebrate Pride and continue fostering a culture where authenticity, inclusion, and belonging are part of everyday life. Read more about how Tatarians celebrate Pride: tatari.tv/insights/how-t…

Most marketing teams don't fail because of channels. They fail because they're measuring the wrong things. In the latest installment of our CMO Q&A series, Saatva's Joe McCambley shares lessons from 40 years in marketing, including how he builds teams, the mistakes he sees marketers make most often, and why measurement shapes everything. Read the full Q&A 👇 tatari.tv/insights/exclu…

Cannes is buzzing about streaming. But "streaming" means many things. And not all of it performs the same. The inventory most marketers skip — sponsorships — turns out to be some of the most efficient in TV. Yes, the CPMs are higher. But that's not the right metric to look at. Tatari's Sam Joachim breaks down the streaming numbers that might change how you think about H2 TV planning. digiday.com/sponsored/why-…

As brands and agencies flock to Cannes this week, CTV and programmatic are dominating conversations. But there's a number nobody's talking about on the Croisette: 25%. That's how much of the $90B TV market a DSP can actually reach. While programmatic gets most of the attention, it's only one piece of a much larger TV ecosystem. The majority of TV ad spend still happens outside programmatic pipes. Our CEO, Philip Inghelbrecht, breaks down what the TV market really looks like and why advertisers may be limiting their reach when they rely on programmatic alone. Read the full article: cynopsis.com/youre-not-buyi…

The 2026 @NBA Finals didn’t just deliver a championship to New York (finally). It delivered a championship-level opportunity for advertisers. 🏀 With 20.6M average viewers and the largest Finals audience since 1998, this year's championship series was a reminder of why live sports remain one of TV's most powerful stages for brands. See what that record-breaking viewership meant for advertisers during the games. Read the full breakdown 👇 tatari.tv/insights/why-t…

The Terminator had one job. Find Sarah Connor. The problem was that it didn't know which Sarah Connor. So it did what any advanced machine without real intelligence does: went through the phone book. That's not artificial intelligence. That's the A without the I. Sound familiar? It should. Every major ad tech platform is now touting "agentic AI." But what does that really mean? Our CEO, Philip Inghelbrecht, breaks down the truth about agentic AI, what separates real intelligence from automation, and what every advertiser should ask before believing the hype. adexchanger.com/content-studio…

A 25% lift in retail sales in 90 days. That’s the outcome Household helped deliver for one of their clients by combining the reach of linear TV with a location-based programmatic strategy, all powered by Tatari. Hear how Greg Schwartz, Founder of Household, approaches modern TV buying, measurement, and performance. Read the full case study: tatari.tv/case-studies/h…

Giving back is part of what brings our teams together ❤️ This week, Tatarians across our New York, Los Angeles, and San Francisco offices partnered with Project Sunshine to assemble activity kits for children with medical needs. A big thank you to everyone who volunteered their time to support this effort. It was great to see teams across offices come together around a shared goal and make a tangible impact for children who need it most. Interested in joining a team that values community, collaboration, and giving back? Explore our open roles 👇 tatari.tv/careers

For a channel that’s supposedly "dying," TV keeps finding ways to drive results. In the latest episode of Shift Happens, Tatari’s Mike Fogarty joins DAC’s Nasser Sahlool to talk about why TV is alive, thriving, and more measurable than ever. Read the full recap and watch the full episode ⬇️ tatari.tv/insights/watch…