Tatari

77% of brands are increasing their TV budgets in 2026. What are you planning to do? - Streaming is exploding, opening more ad-supported inventory than ever… - AI is maturing, helping with efficiency, planning, and insights… - And measurement is now making it possible to see what’s actually working across both linear and streaming. With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter? We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments. If TV is part of your plan next year, this is a must-read! tatari.tv/insights/how-t… #TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

@WWE has gone from cable staple to streaming heavyweight, and advertisers are cashing in. 💼 With @netflix and @espn investing billions into WWE programming, brands like @tecovas, @Fabletics, and @ridgewallet are already seeing strong performance from one of the most loyal audiences in entertainment. We broke down why WWE is becoming a can't-miss opportunity in live sports advertising, and how Tatari helps brands get into premium programming across both linear and streaming. Watch the video, then read the full blog 👇 tatari.tv/insights/wwes-… #WWE #StreamingTV #CTV #TVAdvertising #LiveSports

The NFL gets the headlines, but TV advertisers should be taking note of college football. 🏈 Record audiences. Expanded playoffs. More flexibility to buy smart and scale efficiently. We're breaking down the reasons why the 2026 college football season could be one of the best value plays in TV advertising. Read the full playbook: tatari.tv/insights/the-2… #TVAdvertising #CollegeFootball #SportsMarketing #CTV #MediaBuying #LiveSports

Happy National Streaming Day! A good reminder that how you buy streaming looks nothing like it did two years ago. And it may look even more different by this time next year. We wrote about where the industry is headed as streaming continues to rise. tatari.tv/insights/why-s…

Most brands keep pouring more money into the same channels and hope for different results. @GreenlightCard took a different route. Join Lauren Frame, Director of Offline Growth Media at Greenlight, and Tatari’s Mike Fogarty for a conversation on how Greenlight built real category separation by combining brand-building with measurable performance. 📍 MAU Vegas 🗓️ May 20 ⏰ 11:35–11:55 AM #MAUVegas #GrowthMarketing #TVAdvertising #PerformanceMarketing

Performance marketers want results. Brand marketers want staying power. @Saatva wanted both. Join Saatva CMO @jmccambley1 and our very own Mauricio Lizarazu to hear how Saatva used TV to drive measurable growth while building long-term brand equity. 📍 ANA Brand Masters Icons Conference 📅 May 18 ⏰ 2:15–2:45 PM #ANABrandMasters #TVAdvertising #PerformanceMarketing #BrandMarketing #CTV

50 ideas. 16 teams. 16 projects on the roadmap. 3 features already live. That's what happens when you structure a hackathon like a product sprint, not a demo day. At Tatari, AI isn't a buzzword we slapped onto a press release. We've been using machine learning to power TV measurement and performance for 9 years. So when we ran our first AI hackathon, the goal wasn't to experiment. It was to deliver. And that's exactly what we did. The features that emerged are already helping brands strengthen their TV campaigns. Read the full story here: tatari.tv/insights/how-a… #AIHackathon #AdTech #TVAdvertising #GenerativeAI #EngineeringCulture

Remember when TV campaigns took forever to launch? Yeah, us too. But the days of manual workflows, drawn-out timelines, and limited visibility are in the past. Now marketers can build media plans with AI in minutes and optimize around CPA targets in near real time. See how Tatari is helping modernize TV advertising: tatari.tv #TVAdvertising #CTV #AI #PerformanceMarketing

Prime Day is basically the Super Bowl for impulse purchases. But for advertisers, it might also be one of the most efficient times to run TV. Tatari analyzed 4 brands and found TV-attributed @amazon CPAs were up to 64% lower during Prime Day than the days immediately after. TV didn’t need to create demand from scratch. It just needed to help shoppers decide what to buy. Read the full analysis: tatari.tv/insights/why-a… #PrimeDay #TVAdvertising #AmazonAdvertising #PerformanceMarketing #RetailMedia

TV used to be planned by gut instinct. @DAC_group changed that. By partnering with Tatari, DAC gave their clients what they'd always had in digital: real-time measurement, unified planning across linear + CTV, and performance data that connects to search and social. The result? Double-digit revenue growth📊🚀 Here's how DAC brought measurable TV to their clients: tatari.tv/case-studies/D… #tvadvertising #casestudy #performancemarketing #marketing #StreamingTV

Most advertisers still sleep on @WWE. That's a mistake. Audiences crave it: 525 million hours of WWE content watched on @netflix in year one alone. Networks want it: @espn just paid $1.6 billion to make it the home of every major WWE event. Advertisers are pinning down real results: Just look at the impact it gave brands like @tecovas, @Fabletics, and @ridgewallet. The results are in the data. And that's the bottom line... Read the full snapshot below 👇 tatari.tv/insights/wwes-…

A clearer view on TV performance 😎 Here’s why @shadyrays turned to Tatari. With one platform to manage both linear and streaming, plus consistent measurement across it all, they’re able to make smarter decisions on where and how to scale. See what a more transparent approach to TV looks like: tatari.tv #tvadvertising #convergenttv #marketingmeasurement #growthmarketing

What do Jeopardy!, Pawn Stars, and Entertainment Tonight have in common? They deliver some of the most efficient reach in TV advertising. 🎯 We’re breaking down why TV syndication deserves a spot in your media mix. Swipe through and then click the link to read the full breakdown. tatari.tv/insights/why-t…

From meeting teammates in Palm Springs to traveling to Mexico and Vermont, all in her first 4 months. Cameryn Rosenzweig is building her career at Tatari with the freedom to explore along the way. 🌎 We hire curious, driven people and give them room to grow. See what’s open: tatari.tv/careers #WeAreHiring #CareersAtTatari #JoinOurTeam #CareerGrowth #WorkCulture

The briefest creative brief in history… That simple idea repositioned @manscaped from a niche grooming brand into a Super Bowl advertiser. No legacy budget. No hundred-year head start. Just a sharp message — and the creativity to run with it. You don't have to outspend the competition. You just have to outsmart them. Read more here: tatari.tv/case-studies/m… #SuperBowlTVAds #SuperBowlAds #Manscaped #BrandStrategy #PerformanceTV

@TurtleboxAudio built its brand on digital marketing. Then they added TV — and saw a 3× increase in weekly purchases 🔥 Here's how they used television to scale their outdoor lifestyle brand to new audiences. Read the full case study: tatari.tv/case-studies/t… #TVAdvertising #PerformanceMarketing #CaseStudy #OutdoorBrands #MeasuredTV #BrandBuilding

Making a TV commercial used to mean hiring a crew, booking locations, and spending thousands of dollars. But that's changing. AI is reshaping how brands approach creative. Here's the reality: AI isn't a magic button. It’s not as simple as typing a prompt, pressing a button, and voila - out pops a Clio-award winning ad. The brands getting AI ads right aren't replacing their creative process. They're accelerating it. @baerskin and Levels Protein are examples of 2 brands doing exactly that. Producing TV spots they never could have created before. Faster, bolder, and at scale. Check out the full breakdown on how they did it, what tools they used, and what actually works 👇 tatari.tv/insights/adver… #TVAdvertising #AIAdvertising #AICreative #AdTech #PerformanceMarketing #DTCMarketing #CreativeProduction #GenerativeAI #MarketingTrends #CTV

The 2026 NFL Draft just wrapped. The season is closer than you think. Most brands assume getting NFL inventory means big budgets and deals locked in months before kickoff. But there's another way into the game — if you have the right partner. We’re breaking down the real programmatic playbook for buying NFL inventory this season. Read more here: tatari.tv/insights/progr… #NFL #ProgrammaticAdvertising #ConnectedTV #MediaBuying #StreamingTV #TVAdvertising #AdTech

@tecovas pulled the plug on TV. What happened next changed everything. Website visits dropped. Lower-funnel channels underperformed. Brand engagement declined. So, they turned TV back on and saw an immediate resurgence in traffic, conversions, and performance. TV didn’t just work, it made every other channel work harder. Watch the full video and read more here: tatari.tv/case-studies/t… #TVAdvertising #FullFunnel #BrandBuilding #CTVAdvertising

We’re heading to GROW LA on April 22 📍 Stop by the Tatari booth to see how brands like @manscaped, @Fabletics, Béis, @tecovas, @gorjana_brand, and Jolie are using modern TV to drive measurable growth. We’ll have fresh-pressed juice waiting, plus a chance to qualify for a gift card of up to $200. If you’re attending, come say hello! joingrow.com #GROWLA #TVAdvertising #MarketingStrategy