Taylor
540 posts

Taylor
@Tccroom
Husband. Dad. MedTech Sales. Franchise Owner.




Based on the volume of emails I've received already, investigative reporting in franchising is long overdue. The stories I'm hearing about brands, incubators, third party organizations, and individuals in the industry all fit neatly into a category I'd call "totally fucking insane yet completely unsurprising." It's time to start having these difficult conversations publicly. I'm thinking about ramping up efforts so more stories can come to light- but I can't do it alone. I'm looking for 1-2 people to help with investigative efforts. This would be on a volunteer basis, and we can think creatively about keeping your identity out of the reporting if that's important. If you're interested,or have stories worth bringing to my attention, reach out: franchiseinvestigations@proton.me


If you need any more proof in the necessity of a platform like ZeeScores and its ability to affect change in a broken system, look no further. As a result of Aaron's actions I've decided to officially launch a deep dive, investigative journalism effort that covers Aaron, Rolling Suds, and the tactics used to take the franchise industry by storm. I'll take as long as it takes to get the story right. It will be thorough. If you have anything to share on the subject my DMs are open.














One of the current motivations for this account is to challenge a reckless storyline becoming prevalent in the small business community. "Secure an SBA loan and buy a boring business - its a shortcut and lower risk than most forms of entrepreneurship ! Leverage is your seat at the table! Get started for as little as 5% of the purchase price. Take advantage of the grey wave …. it’s like the gold rush!” You’ll notice the guys like @RegZeller @rafaquinn or @WilsonCompanies don’t hesitate to discuss how brutally hard it is to buy and successfully run businesses - and they’ve all done it a dozen times! Almost without exception, the people that are beating this drum endlessly are : - Selling you a course or MASTERMIND! - Providing a set of transaction based services - Originating a loan If there's a silver lining in today's market, it's the diminishing allure of such a narrative. *** As a sidenote, if one Boner talks about default rates in the comment section, I’m going to lose it. If you think the only way that a acquisition can be unsuccessful is a default you are intentionally being daft. I’ll also add that this current crop of buyers is massively more unsophisticated (thanks to the vapid course gurus) than historical buyers, and we will see if that default rate holds up in the coming years. Fortunately, I can sense the pendulum swinging, despite the endlessly nauseating high production value Instagram content, telling you that financial freedom is only $900 and an online course away People are starting to get wise to the snake oil. Here is my fear. You read this and think that I’m some sort of a business wet blanket. Anyone who is talk to me live knows I’m an absolute addict and a complete golden retriever when it comes to small business. But I never ever ever ever ever take ruinous risks. And that’s what all these people are pitching you on…. a big fat, ruinous risk. Using personally guaranteed leverage to buy an unprofessionalized, sub-scale , asset lite service business scares the fuck out of me, and should scare the fuck out of you too. There are so many ways to build a entrepreneurial career that don’t require you to take this kind of risk. I’m sick of getting the DMs as people realize that all of that rah rah support around the transaction, completely disappears and three weeks later they realize they have an absolute bear of a problem on their hands and their gonna need to spend the next several years digging out of it. BUT small business is awesome and I can’t imagine doing anything else.








