Jon Matzner

Virtual assistants are for amateurs and "four hour work week" dorks. We've hired 63 people in the last 28 days...from 11 different countries. Here's exactly what the NEXT LEVEL of global talent looks like:

I definitely need to hire admin support for CRE launch next year. There are three of us doing what we can while working our “day jobs”. I’ve tried keeping expenses as low as possible so we can maximize scholarships but with 12 campuses, I’m risking burning out the team.

Real talk—Memorial Day. This weekend is a tough one for a lot of us. It’s easy to find yourself in a dark place, asking “why?” Why them? Why not me? Why were we there in the first place? You’re allowed to do this, but I always tell people to focus on two simple things this weekend: 1. Remember them the way they would want to be remembered. 2. Do them proud. You can’t change the past, you can only move forward. Do it for them.

@StrongpointRich Imagine these in the warehouse

@MatznerJon I, too, have a drawer full of dusty NFC stickers that never got put to productive use.

I tap my phone to a sticker on my office file cabinet. Thirty seconds later, my printer spits out a piece of paper with my customized up to the minute morning brief on it. Weather. Calendar. How I'm tracking against my goals. Inbox triage. Update on my Getting Things Done lists. I grab a cup of coffee, walk outside, and read it. No phone. No screen. No notification pile-up. That sticker cost me about a penny. What's actually happening NFC tags. You can buy 50 of them on Amazon for ten bucks. They've been sitting in my file cabinet for two years because I couldn't find a use that justified pulling them out. I finally found one. The tags pair with Apple Shortcuts. Tap the phone, fire a shortcut. Standard stuff. Here's the new part — the shortcut sends an iMessage to my agent. My agent is just Claude Code running in a terminal session on my Mac mini, with access to Obsidian and a bunch of tools I've given it. So the tap becomes: "Run my morning brief." The agent goes and grabs everything I've taught it to grab (via a skill file). Compiles it. Sends it to my printer. I read it on paper. With coffee. Outside. Why not just put it on a schedule? Because I don't want it. I don't want my morning brief showing up at 6 AM whether I'm ready or not. I don't want a notification pulling me back to a screen first thing. I don't want rigid automation dictating when my day starts. The tap is the consent. When I'm ready, I tap. The agent runs. The brief prints. That's it. I have a second tag for my weekly GTD review. A third one to catch me up on inboxes. There's also a tag stuck to the printer itself — I scribble notes on the printed sheet, drop it back on the printer, tap that tag, and the whole thing gets scanned and fed back to my agent. Paper in. Paper out. Digital in the middle. This was todays… with a few redactions :) The bigger thing This isn't about NFC tags. NFC tags are stupid little stickers. It's about how you interface with an agent. Right now, most people interacting with AI are typing into a chat window. That's fine for you, the architect. You know what to ask. You know what NOT to ask. But imagine giving every guy in your warehouse a phone number where they can willy-nilly text an agent with full tool access. Read Write to your CRM. TERRIFYING. They could do some really crazy shit. The agent has the keys to the castle and the interface has zero guardrails. A vending machine doesn't ask you what you want. It has buttons! NFC tags are buttons. You can stick a tag on a piece of equipment. Tap to check it out. Tap to log a problem. Tap to take a screenshot of its current state and file it somewhere. The agent does the actual work — but the interface is bounded to exactly what you want that person doing. That's a fundamentally different shape than "here's a chat window, godspeed." What I'm noodling on I'm going to spend a lot of time on this. Physical doorways into agent flows is where some interesting problems live. Not because NFC is magic. It isn't. It's an old technology. But because most people thinking about agents are stuck in the chat box. The chat box is one interface. The world is full of other ones — buttons, tags, cards, printers, scanners, doors, kiosks — and your agent doesn't care which one it's wired to. Blend the offline and the online. Build the interface that fits the work. Some things I want to do on a screen. Some things I want to do on paper, with coffee, outside. The tag lets me choose.

@randomrecruiter @juicebox_work Oh yea - we are hiring devs by the dozen. These are custom agents! This isn’t vibe coded silliness. For example, we’ve been using owner pictures in Facebook and LinkedIn as a vetting criteria for if a biz owner is ready to sell (older is better). Great off market agent

@randomrecruiter @juicebox_work We can build anyone who wants something similar for $500 and usage.

AI continues to revolutionize every industry, and recruiting is no different. @juicebox_work launched their revamped agents this week. I've set up five of them up, and let me tell you the results have been insane. Their technology has already been a significant reason why I've been the #2 recruiter YTD at my new company and on pace for over 50 deals for the year, and that output is only going to increase. I have 5 agents I'm using, all on evergreen searches. • Python Developers in NYC/Jersey City • AI Engineers in Charlotte • AI Engineers in Central NJ • Java Developers in NJ / NYC • Java Developers in Charlotte Each agent sources and contacts 25 profiles per day. Their AI is extremely accurate when sourcing profiles also. I didnt have to correct a single agent when setting up the sourcing preferences for sample profiles. Then, I have it reach out to candidates on my behalf with sequences I've already preloaded (or you can manually do it yourself). So, each day, that's an extra 125 candidates per day it reaches out to without me lifting a finger. This is already on top of the time it's saved me on how it's been able to stack rank candidates on regular searches based off who's the best fit on my given criteria. If you're a recruiter, you really need to check this out.

@SMB_Attorney Never let the truth get in the way of content

Hate to be that guy. But as an M&A lawyer and as someone who’s represented AT&T as outside counsel, that “14 lawyers in a boardroom making an IOI opening offer” scenario is pure fiction.

@MSUKyleBrown Mine too who doesn’t love a good cartoon

@MatznerJon These bring a little bit of humor to my day 👌🏻

@TheExitGuy411 I can personally attest to the truth of number seven.

@MatznerJon All bullshit except #4. Always drink alone.

Simple pieces of advice for the young” when it comes to drinking- 7 is my fave: 1. Don’t drink on empty stomach: the main point of the refreshment is the enhancement of food. 2. Don’t drink if you have the blues: it’s a junk cure. Drink when you are in a good mood. 3. Cheap booze is a false economy. 4. It’s not true that you shouldn’t drink alone: these can be the happiest glasses you ever drain. 5. Hangovers are another bad sign (as is watching the clock for the start-time to your next drink) and you should not expect to be believed if you take refuge in saying you can’t properly remember last night (If you really don’t remember, says Hitch, that’s an even worse sign). 6. Avoid all narcotics: these make you more boring rather than less and are not designed – as are the grape and the grain – to enliven company. 7. Be careful about up-grading too far to single malt Scotch: when you are voyaging in rough countries it won’t be easily available. 8. Never ever think about driving if you have taken a drop. 9. It’s much worse to see a woman drunk than a man. I don’t know quite know why this is true but it is. 10. Don’t ever be responsible for it.

@SVP_of_Retail mountaineers gonna mountain

@MatznerJon Jesus! That’s awful.

I've always said their are downsides to global talent, and having team members in patagonia might create scenarios like this...

@MatznerJon And that why I pray to Jesus everyday

@tomhinestweets I don’t understand this

@MatznerJon If it were up to me, there would be M dashes in every sentence, and lots of ‘em, too! No periods. No commas. No semicolons.

@OlguinJonathan well

@MatznerJon This looks like something that could be sold to Moleskine, last few years they have been trying to marry technology to paper.

@brantley_d smarter than i look

@MatznerJon This is absolutely brilliant

@cathrynlavery Don't know why, but thought of you on this one.

@eddienasser ewwww

@MatznerJon OpenAI should’ve hired you to run hardware

@theaaron Good one

@MatznerJon This is bad ass! We all have NFC tags lying around, you are inspiring me to do something cool like this with them. Tap here for guest WiFi access was all I’ve done with them lately

@wesgay DO IT

@MatznerJon Ok I need this in my life