Mark Jung
393 posts
Mark Jung
@TheMarkJung
Founder @ Known ➜ Get your brand known on LinkedIn. Our clients get 1M - 4M+ impressions / month to a GTM audience. Ranked #1 LinkedIn Marketing Creator in 🇰🇾
Join The Waitlist ➜ Katılım Şubat 2022
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Mark Jung retweetledi
Marketingland 2023 lineup just launched!
Featuring: @katiewelch, @samirchaudry, @lancearmstrong, @arihappywick, @mrsharma, @moizali, @AdamRy_n, @TheCoolestCool and more.
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"Ogilvy On Advertising" taught me more about marketing than most degrees teach you in a year.
15 ideas that made me a 10x better marketer:
1. “You are advertising to a moving parade, not a standing army.”
2. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.”
3. "If it doesn’t sell, it isn’t creative.”
4. “The key to successful marketing is superior product performance.”
5. “At the start of your career in advertising, what you learn is more important than what you earn.”
6. “Never stop testing, and your advertising will never stop improving.”
7. "Hire people who are better than you are, then leave them to get on with it."
8. “The consumer isn’t a moron; she is your wife.”
9. “Never use tricky or irrelevant headlines. People read too fast to figure out what you are trying to say.”
10. “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
11. “The most effective leader is the one who satisfies the psychological needs of his followers.”
12. “I do not regard advertising as entertainment or an art form, but as a medium of information... I want you to find it so interesting that you buy the product.”
13. “A good advertisement is one which sells the product without drawing attention to itself.”
14. “There isn’t any significant difference between the various brands of whiskey or cigarettes, or beer. They are all about the same.”
And, my favorite:
15. “The best ideas come as jokes. Make your thinking as funny as possible.”
***
If you enjoyed this, follow me @TheMarkJung for more on marketing, B2B, and media!
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The best marketers understand every aspect of the game.
Once you know the foundation, then you can do anything else.
If you enjoyed this, follow me @TheMarkJung for more writing like this.
Here's another: twitter.com/TheMarkJung/st…
Mark Jung@TheMarkJung
In 2018, an Amazon employee shared the company’s “7 Tips for Business Writing.” They’re a must-read for anyone who wants to write more clearly. 1. Use fewer than 30 words per sentence Constraints drive clear thinking. And the best constraints force you to use less words, not more. If you can explain something in simple terms, you likely understand it well. 2. Use subject-verb-object sentences The goal of writing is to transfer your thoughts to another person with as little lost in translation as possible. It’s a big game of telephone. The simpler your sentences, the more accurately your ideas will be translated. 3. Replace adjectives with data “Customers love Prime.” “Customers with Prime spend on average 3x more than those without and we retain 90% of them year over year.” Specificity leads to clear results and quick decision-making. 4. Pass the “so what” test The reader should immediately know what action you want them to take. Make sure to answer who, what, and when. Otherwise, you’ve wasted your time and the reader’s. 5. Eliminate weasel words Most weasel words are adverbs. “Nearly,” “Significantly,” “Almost.” These words are imprecise. They may mean one thing to you, and another to your boss. Get rid of them. 6. Avoid clutter words Utilize → use In order to → to Until such time as → until Due to the fact → because Getting rid of clutter focuses your message on the parts that matter. 7. Avoid jargon and acronyms Companies are littered with internal jargon. But this excludes new employees and anyone external to the company. When wanting to use an acronym, write it out the first time it’s used in any document. Clear > clever *** The best marketers are relationship builders — strong internal alignment separates good from great. So I got interested in Amazon’s writing. Because writing is communication and communication is alignment. Follow @TheMarkJung for more content like this on marketing and media.
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Mark Jung retweetledi
The best marketing taps into psychology.
7 examples:
1. Create an enemy
“AI is going to replace you.”
“RIP X job, this AI feature's coming.”
“AI won't replace you. A person using AI will.”
We’re tired of this.
So the ad makes AI the enemy and the brand the hero:
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